NeuroAI: Winning the Minds of Consumers with Neuroscience Powered GenAI.
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Newark
John Wiley & Sons, Incorporated
2024
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| Edition: | 1st ed |
| Subjects: | |
| Links: | https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=31626297 |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 Online-Ressource (305 Seiten) |
| ISBN: | 9781394261970 |
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| 245 | 1 | 0 | |a NeuroAI |b Winning the Minds of Consumers with Neuroscience Powered GenAI. |
| 250 | |a 1st ed | ||
| 264 | 1 | |a Newark |b John Wiley & Sons, Incorporated |c 2024 | |
| 264 | 4 | |c ©2025 | |
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| 505 | 8 | |a Cover -- Title Page -- Copyright Page -- Contents -- Introduction -- Engaging Brains and Brands -- Driving Innovation by Mimicking Human Ingenuity -- Brains, Brands, and Bots -- The Artistry of AI-Augmented Creativity -- Building neuroAi Capability in the Enterprise Fast - Note for Leaders -- The Importance of the Nonconscious in GenAi -- How to Use This Book -- Part 1 Neuroscience and Ai -- Chapter 1 neuroAi for Marketers, Product Designers, and Executives -- A Brief Chronology of LLM Evolution -- Transformers -- The Self-Attention Mechanism -- The Details: Tokenization and Embeddings -- The Encoder -- The Decoder -- Training the LLMs -- Data Collection -- Transformer Training -- Training Time -- Transfer Learning -- Model Alignment -- Process Supervision -- Multimodality -- Artificial General Intelligence? -- Chapter 2 The Perceptual Brain -- The Scent of Success -- The Neural Pathways of Scent -- The Eyes Have It -- The Flavor Matrix -- The Tactile Touchpoint -- Sounds of Silence -- Chapter 3 The Teen Brain -- Language of Emotions: Marketing to the Emotional Maelstrom of Teenage Brains -- Herd Mindset: Prefer Friends over Family -- Almost Mature: Sensual and Yet Insecure -- Person in the Mirror: Search for Identity -- Musical Imprinting: The Unforgettable Playlist of Youth -- Selfie Science: Obsessive about Me -- The Emoji Brain: Short, Symbolic, yet Emotional -- Pruning - Constantly Changing Networks of Neurons and Friends -- Rush of Firsts - Novel All the Time -- Chapter 4 Gender and the Brain -- The Cisgender Female Brain -- When Emotions Echo: Tailoring Messages to the Female Brain -- Conversing with Compassion: The Collaborative Cadence of Communication in Female Brains -- The Eyes Have It: Unlocking the Visual Secrets of the Female Brain -- Mirror, Mirror: The Reflective Magic of Female Neural Circuitry in Marketing | |
| 505 | 8 | |a The Neuro Dance: Decoding the Cortisol Waltz in the Female Brain -- The Many Hats of Hera: Unraveling Female Multitasking Mastery -- Connecting the Dots: The Female Brain and the Long Game in Marketing -- Queries over Commands: The Female Brain's Linguistic Harmony -- The Emotional Palette: Decoding Subtlety in the Female Mind -- The Cisgender Male Brain -- Chapter 5 The Maternal Brain -- The Maternal Instinct: Nurturing the Future -- The Mother's Mind: Understanding the Transformation -- Communication That Resonates to the Maternal Mind -- Sensory Enhancement and Swift Decision-Making -- Hyper Vigilance, Healthy Skepticism, Seeking Trust -- How Grandmothers Nurture Generations -- Summary -- Chapter 6 The Middle-Aged Brain -- Dopamine Drops and Midlife Mischief -- Desperately Seeking Serotonin - World of Color Transforms to 50 Shades of Gray -- Daily Novelty - Inject Excitement and Mojo into Midlife -- Touch, Hug, and Gratitude - Serotonin Boosts without Pills -- Light at the End of the Tunnel - Brain Shrinkage to the Rescue -- Chapter 7 The Senior Brain and What It Prefers -- Keep It Simple - and Focused -- Positive Framing Only -- Scented Memories -- Songs and Jingles of Youth - Musical Nostalgia -- Grandparents and Grandchildren - A Special Bond -- Pragmatism, Realism, and Acceptance -- We Mattered: Nostalgia, Accomplishment, Recognition, and Acknowledgment -- Feeling Young at Heart - The Benjamin Button Effect -- Part 2 neuroAi Applications -- Chapter 8 neuroAi Applications across Categories and Industry Sectors -- Chapter 9 desireGPT - Drive Desire with neuroAi -- The Brain and Desire - Six-Dimension Neuroscience Framework -- Dopamine Rush: Desire from Novelty and Intrigue -- Serotonin Satisfaction: Desire for Comfort and Familiarity -- Oxytocin Oasis: Desire for Trust and Validation -- Cognitive Fluency: Desire for Simplicity | |
| 505 | 8 | |a Tribal at the Core: Desire for Deep Belonging -- Self-Actualization: Desire for the Highest in Me -- Chapter 10 The Consumer Experience -- Information - What Matters Most? -- Interaction - Try before You Buy -- Entertainment - Emotional Relief from the Process -- Education - Little Bytes of Wisdom, and Tasty Nuggets of Knowledge -- Simplicity - The Rule of Threes -- Self-Worth - I Am Wonderful, Am I Not? -- Community - Sense of Belonging -- Memorabilia and the Mind -- Chapter 11 brandGPT - neuroAi-Powered Design of Brands -- Face of the Brand: Visual Identity - The Form Factor -- Sealing the Neural Deal: Semantic Identity -- The Indispensable Function: Not One of the Many, but the ONLY -- Feelings That Rise Spontaneously at the Mere Mention of the Brand -- Branding beyond Products: Values-Based Networks and Communities -- What Does It Say about Me to Others? Social Identity as Brand Benefit -- What Does It Say about Me to Myself? Personal Identity as Brand Metaphor -- To Boldly Go Where No One Has Gone Before - Brand Extensions -- Identify the Brand Archetype and Anchor the Brand -- Demography and Age of the Brand - Brand as Person -- Crafting Brand Sonic Signatures - Voice of the Brand -- Chapter 12 trendGPT - Discover Trends and Product Innovations Using neuroAi -- Begin with a Big Bang: Start with the Consumer - Profile, Needs, Irritants -- Emotional Memories: Trends and Innovations That Rise from Feelings -- Sensory Memory: Trends That Rise from Sensory Expectations and Disappointments -- A World Constructed: Trends That Rise from Semantic Memories -- Memorable Marketing: Trends That Harness the Power of Episodic Memory -- The Geocoding of Experience: Trends Connected to Spatial Memory -- Ritual and Habit: Procedural Memory in Product Innovation -- Memories and Metaphors: Predicting Trends before They Happen | |
| 505 | 8 | |a The Cross-Pollination Alchemy: Innovations Leap across Categories -- Chapter 13 packageGPT - neuroAi-Powered Package Design -- Packaging That Catches the Mind's Eye -- Category Busting Metric: Winning with a Single Number -- Typography Tango: Funky Fonts, Verticality, and Orientation -- Magic of Touch: Texture and Haptics in Package Design -- The Visual Vanishing Act: When Words Dissolve into Imagery -- Simplicity in the Aisle: Rule of Threes in Packaging -- Seeking Stability in an Uncertain World -- The Allure of Curves: Roundness Wins in Packaging -- Imperfection = Authenticity: How Flaws Win Hearts in Packaging -- Clear and Transparent: Seeing Is Believing in Product Packaging -- Clicks and Snaps: Auditory Cues in Packaging -- The Pop-Out Paradigm - Enabling Cognitive Fluency -- The Allure of Illusion - Motion in the Mind -- The Mirror Effect - Beautiful Me -- Expect the Unexpected - Packages That Are Novel -- Correct the Error - Package with an Apparent Error -- Partly Covered and Partly Revealed - Seduction in the Aisle -- Tall Packages Win -- The Illusion of More Substantive with Weight -- Left versus Right: Words and Images -- Chapter 14 fragranceGPT and flavorGPT - neuroAi-Powered Design of Fragrances and Flavors -- The Gustatory Complex - What Makes Life Worth Living -- Nonconscious Roadmap into the Consumer's Fragrance and Flavor Preferences -- Fragrances and Flavors in the Places We Have Lived and Traveled and Been -- Fragrances and Flavors Evoked by the Passing of Time -- Fragrances and Flavors in the Rituals and Routines of Our Daily Lives -- Fragrances and Flavors in Charged Emotional Moments -- Creating a Distinctive Scent: Neurodesign Using Memory Structures -- The Olfactive Metric Space -- The Olfactive Space - Fragrance and Flavor Design Using GenAi -- Chapter 15 musicGPT - Extract Emotions in Music and Generate Original Music | |
| 505 | 8 | |a The Melodic Mind: Harmonizing Marketing and Neuroscience -- Rhythm and Reason: The Neuroscience of Beats in Marketing -- Audio Visual Synchrony - Timing Is Everything -- Sounds of Attention - What We Have Evolved to Pay Attention To -- Voice of Authority - The Role of Pitch, Tone, and Timbre -- Extracting Emotions Evoked by Music - Anthropocentric Models -- The mu score -- Generating Music Evoking Particular Emotions - Music Transformers -- Chapter 16 adGPT - neuroAi-Powered Advertising -- neuroAi Nuance: Graceful Weaving of Story and Product -- Subtle yet Present, Implicit Branding -- Composing and Activating the Sensory Iconic Brand or Product Signature -- Changeup the Beginning of an Ad - Stress versus Opportunity -- Loved That Ad - But Wait, What Was It For? I Don't Remember -- Ads That Say Less: Fewer People and Places Say More, Say It Louder, and Say It Better -- How Deep Tones Convey Wisdom: Finding Meaning in the Timbre of Voiceovers -- No Surprise, Women Are Tired of "Mansplaining" -- The Decelerated Delight - Slow Motion and the Mesmerized Mind -- The Neuroscience of Contact: Touch, Hug, and Hold to Connect -- First Impressions Are All That Matter - First Five Seconds of Advertising -- The Awe of the Unveil: Neuroscience Behind the Curtain Rise -- Tackling Territorial Transitions: Navigating the Mind's Map in 30 Seconds -- Chapter 17 scriptGPT - Writing Entire TV Shows, Plots, and Dialogue -- The Persona Palette: Neuronal Narratives in Archetypal Depictions -- The Neural Alchemy of Storytelling: Decoding Narrative Twists in Screenwriting -- Orchestrating Words, Sounds, and Emotion in Screenwriting Crafting Words that Resonate -- Character Interactions and Audience Appeal -- Chapter 18 luxuryGPT - Premiumize Products Using Brain Codes of Luxury -- The Paradox of Plenty: Perceived Luxury in the Economics of More or Less | |
| 505 | 8 | |a The Temporal Tapestry: Time as a Weave of Luxury | |
| 650 | 4 | |a Artificial intelligence-Marketing applications | |
| 650 | 4 | |a Consumers-Psychology | |
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| author | Pradeep, A. K. 1963- |
| author_GND | (DE-588)142374466 |
| author_facet | Pradeep, A. K. 1963- |
| author_role | aut |
| author_sort | Pradeep, A. K. 1963- |
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| bvnumber | BV050101248 |
| collection | ZDB-30-PQE |
| contents | Cover -- Title Page -- Copyright Page -- Contents -- Introduction -- Engaging Brains and Brands -- Driving Innovation by Mimicking Human Ingenuity -- Brains, Brands, and Bots -- The Artistry of AI-Augmented Creativity -- Building neuroAi Capability in the Enterprise Fast - Note for Leaders -- The Importance of the Nonconscious in GenAi -- How to Use This Book -- Part 1 Neuroscience and Ai -- Chapter 1 neuroAi for Marketers, Product Designers, and Executives -- A Brief Chronology of LLM Evolution -- Transformers -- The Self-Attention Mechanism -- The Details: Tokenization and Embeddings -- The Encoder -- The Decoder -- Training the LLMs -- Data Collection -- Transformer Training -- Training Time -- Transfer Learning -- Model Alignment -- Process Supervision -- Multimodality -- Artificial General Intelligence? -- Chapter 2 The Perceptual Brain -- The Scent of Success -- The Neural Pathways of Scent -- The Eyes Have It -- The Flavor Matrix -- The Tactile Touchpoint -- Sounds of Silence -- Chapter 3 The Teen Brain -- Language of Emotions: Marketing to the Emotional Maelstrom of Teenage Brains -- Herd Mindset: Prefer Friends over Family -- Almost Mature: Sensual and Yet Insecure -- Person in the Mirror: Search for Identity -- Musical Imprinting: The Unforgettable Playlist of Youth -- Selfie Science: Obsessive about Me -- The Emoji Brain: Short, Symbolic, yet Emotional -- Pruning - Constantly Changing Networks of Neurons and Friends -- Rush of Firsts - Novel All the Time -- Chapter 4 Gender and the Brain -- The Cisgender Female Brain -- When Emotions Echo: Tailoring Messages to the Female Brain -- Conversing with Compassion: The Collaborative Cadence of Communication in Female Brains -- The Eyes Have It: Unlocking the Visual Secrets of the Female Brain -- Mirror, Mirror: The Reflective Magic of Female Neural Circuitry in Marketing The Neuro Dance: Decoding the Cortisol Waltz in the Female Brain -- The Many Hats of Hera: Unraveling Female Multitasking Mastery -- Connecting the Dots: The Female Brain and the Long Game in Marketing -- Queries over Commands: The Female Brain's Linguistic Harmony -- The Emotional Palette: Decoding Subtlety in the Female Mind -- The Cisgender Male Brain -- Chapter 5 The Maternal Brain -- The Maternal Instinct: Nurturing the Future -- The Mother's Mind: Understanding the Transformation -- Communication That Resonates to the Maternal Mind -- Sensory Enhancement and Swift Decision-Making -- Hyper Vigilance, Healthy Skepticism, Seeking Trust -- How Grandmothers Nurture Generations -- Summary -- Chapter 6 The Middle-Aged Brain -- Dopamine Drops and Midlife Mischief -- Desperately Seeking Serotonin - World of Color Transforms to 50 Shades of Gray -- Daily Novelty - Inject Excitement and Mojo into Midlife -- Touch, Hug, and Gratitude - Serotonin Boosts without Pills -- Light at the End of the Tunnel - Brain Shrinkage to the Rescue -- Chapter 7 The Senior Brain and What It Prefers -- Keep It Simple - and Focused -- Positive Framing Only -- Scented Memories -- Songs and Jingles of Youth - Musical Nostalgia -- Grandparents and Grandchildren - A Special Bond -- Pragmatism, Realism, and Acceptance -- We Mattered: Nostalgia, Accomplishment, Recognition, and Acknowledgment -- Feeling Young at Heart - The Benjamin Button Effect -- Part 2 neuroAi Applications -- Chapter 8 neuroAi Applications across Categories and Industry Sectors -- Chapter 9 desireGPT - Drive Desire with neuroAi -- The Brain and Desire - Six-Dimension Neuroscience Framework -- Dopamine Rush: Desire from Novelty and Intrigue -- Serotonin Satisfaction: Desire for Comfort and Familiarity -- Oxytocin Oasis: Desire for Trust and Validation -- Cognitive Fluency: Desire for Simplicity Tribal at the Core: Desire for Deep Belonging -- Self-Actualization: Desire for the Highest in Me -- Chapter 10 The Consumer Experience -- Information - What Matters Most? -- Interaction - Try before You Buy -- Entertainment - Emotional Relief from the Process -- Education - Little Bytes of Wisdom, and Tasty Nuggets of Knowledge -- Simplicity - The Rule of Threes -- Self-Worth - I Am Wonderful, Am I Not? -- Community - Sense of Belonging -- Memorabilia and the Mind -- Chapter 11 brandGPT - neuroAi-Powered Design of Brands -- Face of the Brand: Visual Identity - The Form Factor -- Sealing the Neural Deal: Semantic Identity -- The Indispensable Function: Not One of the Many, but the ONLY -- Feelings That Rise Spontaneously at the Mere Mention of the Brand -- Branding beyond Products: Values-Based Networks and Communities -- What Does It Say about Me to Others? Social Identity as Brand Benefit -- What Does It Say about Me to Myself? Personal Identity as Brand Metaphor -- To Boldly Go Where No One Has Gone Before - Brand Extensions -- Identify the Brand Archetype and Anchor the Brand -- Demography and Age of the Brand - Brand as Person -- Crafting Brand Sonic Signatures - Voice of the Brand -- Chapter 12 trendGPT - Discover Trends and Product Innovations Using neuroAi -- Begin with a Big Bang: Start with the Consumer - Profile, Needs, Irritants -- Emotional Memories: Trends and Innovations That Rise from Feelings -- Sensory Memory: Trends That Rise from Sensory Expectations and Disappointments -- A World Constructed: Trends That Rise from Semantic Memories -- Memorable Marketing: Trends That Harness the Power of Episodic Memory -- The Geocoding of Experience: Trends Connected to Spatial Memory -- Ritual and Habit: Procedural Memory in Product Innovation -- Memories and Metaphors: Predicting Trends before They Happen The Cross-Pollination Alchemy: Innovations Leap across Categories -- Chapter 13 packageGPT - neuroAi-Powered Package Design -- Packaging That Catches the Mind's Eye -- Category Busting Metric: Winning with a Single Number -- Typography Tango: Funky Fonts, Verticality, and Orientation -- Magic of Touch: Texture and Haptics in Package Design -- The Visual Vanishing Act: When Words Dissolve into Imagery -- Simplicity in the Aisle: Rule of Threes in Packaging -- Seeking Stability in an Uncertain World -- The Allure of Curves: Roundness Wins in Packaging -- Imperfection = Authenticity: How Flaws Win Hearts in Packaging -- Clear and Transparent: Seeing Is Believing in Product Packaging -- Clicks and Snaps: Auditory Cues in Packaging -- The Pop-Out Paradigm - Enabling Cognitive Fluency -- The Allure of Illusion - Motion in the Mind -- The Mirror Effect - Beautiful Me -- Expect the Unexpected - Packages That Are Novel -- Correct the Error - Package with an Apparent Error -- Partly Covered and Partly Revealed - Seduction in the Aisle -- Tall Packages Win -- The Illusion of More Substantive with Weight -- Left versus Right: Words and Images -- Chapter 14 fragranceGPT and flavorGPT - neuroAi-Powered Design of Fragrances and Flavors -- The Gustatory Complex - What Makes Life Worth Living -- Nonconscious Roadmap into the Consumer's Fragrance and Flavor Preferences -- Fragrances and Flavors in the Places We Have Lived and Traveled and Been -- Fragrances and Flavors Evoked by the Passing of Time -- Fragrances and Flavors in the Rituals and Routines of Our Daily Lives -- Fragrances and Flavors in Charged Emotional Moments -- Creating a Distinctive Scent: Neurodesign Using Memory Structures -- The Olfactive Metric Space -- The Olfactive Space - Fragrance and Flavor Design Using GenAi -- Chapter 15 musicGPT - Extract Emotions in Music and Generate Original Music The Melodic Mind: Harmonizing Marketing and Neuroscience -- Rhythm and Reason: The Neuroscience of Beats in Marketing -- Audio Visual Synchrony - Timing Is Everything -- Sounds of Attention - What We Have Evolved to Pay Attention To -- Voice of Authority - The Role of Pitch, Tone, and Timbre -- Extracting Emotions Evoked by Music - Anthropocentric Models -- The mu score -- Generating Music Evoking Particular Emotions - Music Transformers -- Chapter 16 adGPT - neuroAi-Powered Advertising -- neuroAi Nuance: Graceful Weaving of Story and Product -- Subtle yet Present, Implicit Branding -- Composing and Activating the Sensory Iconic Brand or Product Signature -- Changeup the Beginning of an Ad - Stress versus Opportunity -- Loved That Ad - But Wait, What Was It For? I Don't Remember -- Ads That Say Less: Fewer People and Places Say More, Say It Louder, and Say It Better -- How Deep Tones Convey Wisdom: Finding Meaning in the Timbre of Voiceovers -- No Surprise, Women Are Tired of "Mansplaining" -- The Decelerated Delight - Slow Motion and the Mesmerized Mind -- The Neuroscience of Contact: Touch, Hug, and Hold to Connect -- First Impressions Are All That Matter - First Five Seconds of Advertising -- The Awe of the Unveil: Neuroscience Behind the Curtain Rise -- Tackling Territorial Transitions: Navigating the Mind's Map in 30 Seconds -- Chapter 17 scriptGPT - Writing Entire TV Shows, Plots, and Dialogue -- The Persona Palette: Neuronal Narratives in Archetypal Depictions -- The Neural Alchemy of Storytelling: Decoding Narrative Twists in Screenwriting -- Orchestrating Words, Sounds, and Emotion in Screenwriting Crafting Words that Resonate -- Character Interactions and Audience Appeal -- Chapter 18 luxuryGPT - Premiumize Products Using Brain Codes of Luxury -- The Paradox of Plenty: Perceived Luxury in the Economics of More or Less The Temporal Tapestry: Time as a Weave of Luxury |
| ctrlnum | (ZDB-30-PQE)EBC31626297 (ZDB-30-PAD)EBC31626297 (ZDB-89-EBL)EBL31626297 (OCoLC)1455131628 (DE-599)BVBBV050101248 |
| dewey-full | 658.8342028563 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342028563 |
| dewey-search | 658.8342028563 |
| dewey-sort | 3658.8342028563 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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K.</subfield><subfield code="d">1963-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)142374466</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">NeuroAI</subfield><subfield code="b">Winning the Minds of Consumers with Neuroscience Powered GenAI.</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Newark</subfield><subfield code="b">John Wiley & Sons, Incorporated</subfield><subfield code="c">2024</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2025</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (305 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on publisher supplied metadata and other sources</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Cover -- Title Page -- Copyright Page -- Contents -- Introduction -- Engaging Brains and Brands -- Driving Innovation by Mimicking Human Ingenuity -- Brains, Brands, and Bots -- The Artistry of AI-Augmented Creativity -- Building neuroAi Capability in the Enterprise Fast - Note for Leaders -- The Importance of the Nonconscious in GenAi -- How to Use This Book -- Part 1 Neuroscience and Ai -- Chapter 1 neuroAi for Marketers, Product Designers, and Executives -- A Brief Chronology of LLM Evolution -- Transformers -- The Self-Attention Mechanism -- The Details: Tokenization and Embeddings -- The Encoder -- The Decoder -- Training the LLMs -- Data Collection -- Transformer Training -- Training Time -- Transfer Learning -- Model Alignment -- Process Supervision -- Multimodality -- Artificial General Intelligence? -- Chapter 2 The Perceptual Brain -- The Scent of Success -- The Neural Pathways of Scent -- The Eyes Have It -- The Flavor Matrix -- The Tactile Touchpoint -- Sounds of Silence -- Chapter 3 The Teen Brain -- Language of Emotions: Marketing to the Emotional Maelstrom of Teenage Brains -- Herd Mindset: Prefer Friends over Family -- Almost Mature: Sensual and Yet Insecure -- Person in the Mirror: Search for Identity -- Musical Imprinting: The Unforgettable Playlist of Youth -- Selfie Science: Obsessive about Me -- The Emoji Brain: Short, Symbolic, yet Emotional -- Pruning - Constantly Changing Networks of Neurons and Friends -- Rush of Firsts - Novel All the Time -- Chapter 4 Gender and the Brain -- The Cisgender Female Brain -- When Emotions Echo: Tailoring Messages to the Female Brain -- Conversing with Compassion: The Collaborative Cadence of Communication in Female Brains -- The Eyes Have It: Unlocking the Visual Secrets of the Female Brain -- Mirror, Mirror: The Reflective Magic of Female Neural Circuitry in Marketing</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">The Neuro Dance: Decoding the Cortisol Waltz in the Female Brain -- The Many Hats of Hera: Unraveling Female Multitasking Mastery -- Connecting the Dots: The Female Brain and the Long Game in Marketing -- Queries over Commands: The Female Brain's Linguistic Harmony -- The Emotional Palette: Decoding Subtlety in the Female Mind -- The Cisgender Male Brain -- Chapter 5 The Maternal Brain -- The Maternal Instinct: Nurturing the Future -- The Mother's Mind: Understanding the Transformation -- Communication That Resonates to the Maternal Mind -- Sensory Enhancement and Swift Decision-Making -- Hyper Vigilance, Healthy Skepticism, Seeking Trust -- How Grandmothers Nurture Generations -- Summary -- Chapter 6 The Middle-Aged Brain -- Dopamine Drops and Midlife Mischief -- Desperately Seeking Serotonin - World of Color Transforms to 50 Shades of Gray -- Daily Novelty - Inject Excitement and Mojo into Midlife -- Touch, Hug, and Gratitude - Serotonin Boosts without Pills -- Light at the End of the Tunnel - Brain Shrinkage to the Rescue -- Chapter 7 The Senior Brain and What It Prefers -- Keep It Simple - and Focused -- Positive Framing Only -- Scented Memories -- Songs and Jingles of Youth - Musical Nostalgia -- Grandparents and Grandchildren - A Special Bond -- Pragmatism, Realism, and Acceptance -- We Mattered: Nostalgia, Accomplishment, Recognition, and Acknowledgment -- Feeling Young at Heart - The Benjamin Button Effect -- Part 2 neuroAi Applications -- Chapter 8 neuroAi Applications across Categories and Industry Sectors -- Chapter 9 desireGPT - Drive Desire with neuroAi -- The Brain and Desire - Six-Dimension Neuroscience Framework -- Dopamine Rush: Desire from Novelty and Intrigue -- Serotonin Satisfaction: Desire for Comfort and Familiarity -- Oxytocin Oasis: Desire for Trust and Validation -- Cognitive Fluency: Desire for Simplicity</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Tribal at the Core: Desire for Deep Belonging -- Self-Actualization: Desire for the Highest in Me -- Chapter 10 The Consumer Experience -- Information - What Matters Most? -- Interaction - Try before You Buy -- Entertainment - Emotional Relief from the Process -- Education - Little Bytes of Wisdom, and Tasty Nuggets of Knowledge -- Simplicity - The Rule of Threes -- Self-Worth - I Am Wonderful, Am I Not? -- Community - Sense of Belonging -- Memorabilia and the Mind -- Chapter 11 brandGPT - neuroAi-Powered Design of Brands -- Face of the Brand: Visual Identity - The Form Factor -- Sealing the Neural Deal: Semantic Identity -- The Indispensable Function: Not One of the Many, but the ONLY -- Feelings That Rise Spontaneously at the Mere Mention of the Brand -- Branding beyond Products: Values-Based Networks and Communities -- What Does It Say about Me to Others? Social Identity as Brand Benefit -- What Does It Say about Me to Myself? Personal Identity as Brand Metaphor -- To Boldly Go Where No One Has Gone Before - Brand Extensions -- Identify the Brand Archetype and Anchor the Brand -- Demography and Age of the Brand - Brand as Person -- Crafting Brand Sonic Signatures - Voice of the Brand -- Chapter 12 trendGPT - Discover Trends and Product Innovations Using neuroAi -- Begin with a Big Bang: Start with the Consumer - Profile, Needs, Irritants -- Emotional Memories: Trends and Innovations That Rise from Feelings -- Sensory Memory: Trends That Rise from Sensory Expectations and Disappointments -- A World Constructed: Trends That Rise from Semantic Memories -- Memorable Marketing: Trends That Harness the Power of Episodic Memory -- The Geocoding of Experience: Trends Connected to Spatial Memory -- Ritual and Habit: Procedural Memory in Product Innovation -- Memories and Metaphors: Predicting Trends before They Happen</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">The Cross-Pollination Alchemy: Innovations Leap across Categories -- Chapter 13 packageGPT - neuroAi-Powered Package Design -- Packaging That Catches the Mind's Eye -- Category Busting Metric: Winning with a Single Number -- Typography Tango: Funky Fonts, Verticality, and Orientation -- Magic of Touch: Texture and Haptics in Package Design -- The Visual Vanishing Act: When Words Dissolve into Imagery -- Simplicity in the Aisle: Rule of Threes in Packaging -- Seeking Stability in an Uncertain World -- The Allure of Curves: Roundness Wins in Packaging -- Imperfection = Authenticity: How Flaws Win Hearts in Packaging -- Clear and Transparent: Seeing Is Believing in Product Packaging -- Clicks and Snaps: Auditory Cues in Packaging -- The Pop-Out Paradigm - Enabling Cognitive Fluency -- The Allure of Illusion - Motion in the Mind -- The Mirror Effect - Beautiful Me -- Expect the Unexpected - Packages That Are Novel -- Correct the Error - Package with an Apparent Error -- Partly Covered and Partly Revealed - Seduction in the Aisle -- Tall Packages Win -- The Illusion of More Substantive with Weight -- Left versus Right: Words and Images -- Chapter 14 fragranceGPT and flavorGPT - neuroAi-Powered Design of Fragrances and Flavors -- The Gustatory Complex - What Makes Life Worth Living -- Nonconscious Roadmap into the Consumer's Fragrance and Flavor Preferences -- Fragrances and Flavors in the Places We Have Lived and Traveled and Been -- Fragrances and Flavors Evoked by the Passing of Time -- Fragrances and Flavors in the Rituals and Routines of Our Daily Lives -- Fragrances and Flavors in Charged Emotional Moments -- Creating a Distinctive Scent: Neurodesign Using Memory Structures -- The Olfactive Metric Space -- The Olfactive Space - Fragrance and Flavor Design Using GenAi -- Chapter 15 musicGPT - Extract Emotions in Music and Generate Original Music</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">The Melodic Mind: Harmonizing Marketing and Neuroscience -- Rhythm and Reason: The Neuroscience of Beats in Marketing -- Audio Visual Synchrony - Timing Is Everything -- Sounds of Attention - What We Have Evolved to Pay Attention To -- Voice of Authority - The Role of Pitch, Tone, and Timbre -- Extracting Emotions Evoked by Music - Anthropocentric Models -- The mu score -- Generating Music Evoking Particular Emotions - Music Transformers -- Chapter 16 adGPT - neuroAi-Powered Advertising -- neuroAi Nuance: Graceful Weaving of Story and Product -- Subtle yet Present, Implicit Branding -- Composing and Activating the Sensory Iconic Brand or Product Signature -- Changeup the Beginning of an Ad - Stress versus Opportunity -- Loved That Ad - But Wait, What Was It For? I Don't Remember -- Ads That Say Less: Fewer People and Places Say More, Say It Louder, and Say It Better -- How Deep Tones Convey Wisdom: Finding Meaning in the Timbre of Voiceovers -- No Surprise, Women Are Tired of "Mansplaining" -- The Decelerated Delight - Slow Motion and the Mesmerized Mind -- The Neuroscience of Contact: Touch, Hug, and Hold to Connect -- First Impressions Are All That Matter - First Five Seconds of Advertising -- The Awe of the Unveil: Neuroscience Behind the Curtain Rise -- Tackling Territorial Transitions: Navigating the Mind's Map in 30 Seconds -- Chapter 17 scriptGPT - Writing Entire TV Shows, Plots, and Dialogue -- The Persona Palette: Neuronal Narratives in Archetypal Depictions -- The Neural Alchemy of Storytelling: Decoding Narrative Twists in Screenwriting -- Orchestrating Words, Sounds, and Emotion in Screenwriting Crafting Words that Resonate -- Character Interactions and Audience Appeal -- Chapter 18 luxuryGPT - Premiumize Products Using Brain Codes of Luxury -- The Paradox of Plenty: Perceived Luxury in the Economics of More or Less</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">The Temporal Tapestry: Time as a Weave of Luxury</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Artificial intelligence-Marketing applications</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumers-Psychology</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Acharya, Anirudh</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Chakravarty, Rajat</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Dev, Ratnakar</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Pradeep, A. K.</subfield><subfield code="t">NeuroAI</subfield><subfield code="d">Newark : John Wiley & Sons, Incorporated,c2024</subfield><subfield code="z">9781394261963</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-035438410</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=31626297</subfield><subfield code="l">DE-2070s</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">HWR_PDA_PQE</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV050101248 |
| illustrated | Not Illustrated |
| indexdate | 2025-04-02T12:02:30Z |
| institution | BVB |
| isbn | 9781394261970 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035438410 |
| oclc_num | 1455131628 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (305 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | John Wiley & Sons, Incorporated |
| record_format | marc |
| spelling | Pradeep, A. K. 1963- Verfasser (DE-588)142374466 aut NeuroAI Winning the Minds of Consumers with Neuroscience Powered GenAI. 1st ed Newark John Wiley & Sons, Incorporated 2024 ©2025 1 Online-Ressource (305 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Cover -- Title Page -- Copyright Page -- Contents -- Introduction -- Engaging Brains and Brands -- Driving Innovation by Mimicking Human Ingenuity -- Brains, Brands, and Bots -- The Artistry of AI-Augmented Creativity -- Building neuroAi Capability in the Enterprise Fast - Note for Leaders -- The Importance of the Nonconscious in GenAi -- How to Use This Book -- Part 1 Neuroscience and Ai -- Chapter 1 neuroAi for Marketers, Product Designers, and Executives -- A Brief Chronology of LLM Evolution -- Transformers -- The Self-Attention Mechanism -- The Details: Tokenization and Embeddings -- The Encoder -- The Decoder -- Training the LLMs -- Data Collection -- Transformer Training -- Training Time -- Transfer Learning -- Model Alignment -- Process Supervision -- Multimodality -- Artificial General Intelligence? -- Chapter 2 The Perceptual Brain -- The Scent of Success -- The Neural Pathways of Scent -- The Eyes Have It -- The Flavor Matrix -- The Tactile Touchpoint -- Sounds of Silence -- Chapter 3 The Teen Brain -- Language of Emotions: Marketing to the Emotional Maelstrom of Teenage Brains -- Herd Mindset: Prefer Friends over Family -- Almost Mature: Sensual and Yet Insecure -- Person in the Mirror: Search for Identity -- Musical Imprinting: The Unforgettable Playlist of Youth -- Selfie Science: Obsessive about Me -- The Emoji Brain: Short, Symbolic, yet Emotional -- Pruning - Constantly Changing Networks of Neurons and Friends -- Rush of Firsts - Novel All the Time -- Chapter 4 Gender and the Brain -- The Cisgender Female Brain -- When Emotions Echo: Tailoring Messages to the Female Brain -- Conversing with Compassion: The Collaborative Cadence of Communication in Female Brains -- The Eyes Have It: Unlocking the Visual Secrets of the Female Brain -- Mirror, Mirror: The Reflective Magic of Female Neural Circuitry in Marketing The Neuro Dance: Decoding the Cortisol Waltz in the Female Brain -- The Many Hats of Hera: Unraveling Female Multitasking Mastery -- Connecting the Dots: The Female Brain and the Long Game in Marketing -- Queries over Commands: The Female Brain's Linguistic Harmony -- The Emotional Palette: Decoding Subtlety in the Female Mind -- The Cisgender Male Brain -- Chapter 5 The Maternal Brain -- The Maternal Instinct: Nurturing the Future -- The Mother's Mind: Understanding the Transformation -- Communication That Resonates to the Maternal Mind -- Sensory Enhancement and Swift Decision-Making -- Hyper Vigilance, Healthy Skepticism, Seeking Trust -- How Grandmothers Nurture Generations -- Summary -- Chapter 6 The Middle-Aged Brain -- Dopamine Drops and Midlife Mischief -- Desperately Seeking Serotonin - World of Color Transforms to 50 Shades of Gray -- Daily Novelty - Inject Excitement and Mojo into Midlife -- Touch, Hug, and Gratitude - Serotonin Boosts without Pills -- Light at the End of the Tunnel - Brain Shrinkage to the Rescue -- Chapter 7 The Senior Brain and What It Prefers -- Keep It Simple - and Focused -- Positive Framing Only -- Scented Memories -- Songs and Jingles of Youth - Musical Nostalgia -- Grandparents and Grandchildren - A Special Bond -- Pragmatism, Realism, and Acceptance -- We Mattered: Nostalgia, Accomplishment, Recognition, and Acknowledgment -- Feeling Young at Heart - The Benjamin Button Effect -- Part 2 neuroAi Applications -- Chapter 8 neuroAi Applications across Categories and Industry Sectors -- Chapter 9 desireGPT - Drive Desire with neuroAi -- The Brain and Desire - Six-Dimension Neuroscience Framework -- Dopamine Rush: Desire from Novelty and Intrigue -- Serotonin Satisfaction: Desire for Comfort and Familiarity -- Oxytocin Oasis: Desire for Trust and Validation -- Cognitive Fluency: Desire for Simplicity Tribal at the Core: Desire for Deep Belonging -- Self-Actualization: Desire for the Highest in Me -- Chapter 10 The Consumer Experience -- Information - What Matters Most? -- Interaction - Try before You Buy -- Entertainment - Emotional Relief from the Process -- Education - Little Bytes of Wisdom, and Tasty Nuggets of Knowledge -- Simplicity - The Rule of Threes -- Self-Worth - I Am Wonderful, Am I Not? -- Community - Sense of Belonging -- Memorabilia and the Mind -- Chapter 11 brandGPT - neuroAi-Powered Design of Brands -- Face of the Brand: Visual Identity - The Form Factor -- Sealing the Neural Deal: Semantic Identity -- The Indispensable Function: Not One of the Many, but the ONLY -- Feelings That Rise Spontaneously at the Mere Mention of the Brand -- Branding beyond Products: Values-Based Networks and Communities -- What Does It Say about Me to Others? Social Identity as Brand Benefit -- What Does It Say about Me to Myself? Personal Identity as Brand Metaphor -- To Boldly Go Where No One Has Gone Before - Brand Extensions -- Identify the Brand Archetype and Anchor the Brand -- Demography and Age of the Brand - Brand as Person -- Crafting Brand Sonic Signatures - Voice of the Brand -- Chapter 12 trendGPT - Discover Trends and Product Innovations Using neuroAi -- Begin with a Big Bang: Start with the Consumer - Profile, Needs, Irritants -- Emotional Memories: Trends and Innovations That Rise from Feelings -- Sensory Memory: Trends That Rise from Sensory Expectations and Disappointments -- A World Constructed: Trends That Rise from Semantic Memories -- Memorable Marketing: Trends That Harness the Power of Episodic Memory -- The Geocoding of Experience: Trends Connected to Spatial Memory -- Ritual and Habit: Procedural Memory in Product Innovation -- Memories and Metaphors: Predicting Trends before They Happen The Cross-Pollination Alchemy: Innovations Leap across Categories -- Chapter 13 packageGPT - neuroAi-Powered Package Design -- Packaging That Catches the Mind's Eye -- Category Busting Metric: Winning with a Single Number -- Typography Tango: Funky Fonts, Verticality, and Orientation -- Magic of Touch: Texture and Haptics in Package Design -- The Visual Vanishing Act: When Words Dissolve into Imagery -- Simplicity in the Aisle: Rule of Threes in Packaging -- Seeking Stability in an Uncertain World -- The Allure of Curves: Roundness Wins in Packaging -- Imperfection = Authenticity: How Flaws Win Hearts in Packaging -- Clear and Transparent: Seeing Is Believing in Product Packaging -- Clicks and Snaps: Auditory Cues in Packaging -- The Pop-Out Paradigm - Enabling Cognitive Fluency -- The Allure of Illusion - Motion in the Mind -- The Mirror Effect - Beautiful Me -- Expect the Unexpected - Packages That Are Novel -- Correct the Error - Package with an Apparent Error -- Partly Covered and Partly Revealed - Seduction in the Aisle -- Tall Packages Win -- The Illusion of More Substantive with Weight -- Left versus Right: Words and Images -- Chapter 14 fragranceGPT and flavorGPT - neuroAi-Powered Design of Fragrances and Flavors -- The Gustatory Complex - What Makes Life Worth Living -- Nonconscious Roadmap into the Consumer's Fragrance and Flavor Preferences -- Fragrances and Flavors in the Places We Have Lived and Traveled and Been -- Fragrances and Flavors Evoked by the Passing of Time -- Fragrances and Flavors in the Rituals and Routines of Our Daily Lives -- Fragrances and Flavors in Charged Emotional Moments -- Creating a Distinctive Scent: Neurodesign Using Memory Structures -- The Olfactive Metric Space -- The Olfactive Space - Fragrance and Flavor Design Using GenAi -- Chapter 15 musicGPT - Extract Emotions in Music and Generate Original Music The Melodic Mind: Harmonizing Marketing and Neuroscience -- Rhythm and Reason: The Neuroscience of Beats in Marketing -- Audio Visual Synchrony - Timing Is Everything -- Sounds of Attention - What We Have Evolved to Pay Attention To -- Voice of Authority - The Role of Pitch, Tone, and Timbre -- Extracting Emotions Evoked by Music - Anthropocentric Models -- The mu score -- Generating Music Evoking Particular Emotions - Music Transformers -- Chapter 16 adGPT - neuroAi-Powered Advertising -- neuroAi Nuance: Graceful Weaving of Story and Product -- Subtle yet Present, Implicit Branding -- Composing and Activating the Sensory Iconic Brand or Product Signature -- Changeup the Beginning of an Ad - Stress versus Opportunity -- Loved That Ad - But Wait, What Was It For? I Don't Remember -- Ads That Say Less: Fewer People and Places Say More, Say It Louder, and Say It Better -- How Deep Tones Convey Wisdom: Finding Meaning in the Timbre of Voiceovers -- No Surprise, Women Are Tired of "Mansplaining" -- The Decelerated Delight - Slow Motion and the Mesmerized Mind -- The Neuroscience of Contact: Touch, Hug, and Hold to Connect -- First Impressions Are All That Matter - First Five Seconds of Advertising -- The Awe of the Unveil: Neuroscience Behind the Curtain Rise -- Tackling Territorial Transitions: Navigating the Mind's Map in 30 Seconds -- Chapter 17 scriptGPT - Writing Entire TV Shows, Plots, and Dialogue -- The Persona Palette: Neuronal Narratives in Archetypal Depictions -- The Neural Alchemy of Storytelling: Decoding Narrative Twists in Screenwriting -- Orchestrating Words, Sounds, and Emotion in Screenwriting Crafting Words that Resonate -- Character Interactions and Audience Appeal -- Chapter 18 luxuryGPT - Premiumize Products Using Brain Codes of Luxury -- The Paradox of Plenty: Perceived Luxury in the Economics of More or Less The Temporal Tapestry: Time as a Weave of Luxury Artificial intelligence-Marketing applications Consumers-Psychology Acharya, Anirudh Sonstige oth Chakravarty, Rajat Sonstige oth Dev, Ratnakar Sonstige oth Erscheint auch als Druck-Ausgabe Pradeep, A. K. NeuroAI Newark : John Wiley & Sons, Incorporated,c2024 9781394261963 |
| spellingShingle | Pradeep, A. K. 1963- NeuroAI Winning the Minds of Consumers with Neuroscience Powered GenAI. Cover -- Title Page -- Copyright Page -- Contents -- Introduction -- Engaging Brains and Brands -- Driving Innovation by Mimicking Human Ingenuity -- Brains, Brands, and Bots -- The Artistry of AI-Augmented Creativity -- Building neuroAi Capability in the Enterprise Fast - Note for Leaders -- The Importance of the Nonconscious in GenAi -- How to Use This Book -- Part 1 Neuroscience and Ai -- Chapter 1 neuroAi for Marketers, Product Designers, and Executives -- A Brief Chronology of LLM Evolution -- Transformers -- The Self-Attention Mechanism -- The Details: Tokenization and Embeddings -- The Encoder -- The Decoder -- Training the LLMs -- Data Collection -- Transformer Training -- Training Time -- Transfer Learning -- Model Alignment -- Process Supervision -- Multimodality -- Artificial General Intelligence? -- Chapter 2 The Perceptual Brain -- The Scent of Success -- The Neural Pathways of Scent -- The Eyes Have It -- The Flavor Matrix -- The Tactile Touchpoint -- Sounds of Silence -- Chapter 3 The Teen Brain -- Language of Emotions: Marketing to the Emotional Maelstrom of Teenage Brains -- Herd Mindset: Prefer Friends over Family -- Almost Mature: Sensual and Yet Insecure -- Person in the Mirror: Search for Identity -- Musical Imprinting: The Unforgettable Playlist of Youth -- Selfie Science: Obsessive about Me -- The Emoji Brain: Short, Symbolic, yet Emotional -- Pruning - Constantly Changing Networks of Neurons and Friends -- Rush of Firsts - Novel All the Time -- Chapter 4 Gender and the Brain -- The Cisgender Female Brain -- When Emotions Echo: Tailoring Messages to the Female Brain -- Conversing with Compassion: The Collaborative Cadence of Communication in Female Brains -- The Eyes Have It: Unlocking the Visual Secrets of the Female Brain -- Mirror, Mirror: The Reflective Magic of Female Neural Circuitry in Marketing The Neuro Dance: Decoding the Cortisol Waltz in the Female Brain -- The Many Hats of Hera: Unraveling Female Multitasking Mastery -- Connecting the Dots: The Female Brain and the Long Game in Marketing -- Queries over Commands: The Female Brain's Linguistic Harmony -- The Emotional Palette: Decoding Subtlety in the Female Mind -- The Cisgender Male Brain -- Chapter 5 The Maternal Brain -- The Maternal Instinct: Nurturing the Future -- The Mother's Mind: Understanding the Transformation -- Communication That Resonates to the Maternal Mind -- Sensory Enhancement and Swift Decision-Making -- Hyper Vigilance, Healthy Skepticism, Seeking Trust -- How Grandmothers Nurture Generations -- Summary -- Chapter 6 The Middle-Aged Brain -- Dopamine Drops and Midlife Mischief -- Desperately Seeking Serotonin - World of Color Transforms to 50 Shades of Gray -- Daily Novelty - Inject Excitement and Mojo into Midlife -- Touch, Hug, and Gratitude - Serotonin Boosts without Pills -- Light at the End of the Tunnel - Brain Shrinkage to the Rescue -- Chapter 7 The Senior Brain and What It Prefers -- Keep It Simple - and Focused -- Positive Framing Only -- Scented Memories -- Songs and Jingles of Youth - Musical Nostalgia -- Grandparents and Grandchildren - A Special Bond -- Pragmatism, Realism, and Acceptance -- We Mattered: Nostalgia, Accomplishment, Recognition, and Acknowledgment -- Feeling Young at Heart - The Benjamin Button Effect -- Part 2 neuroAi Applications -- Chapter 8 neuroAi Applications across Categories and Industry Sectors -- Chapter 9 desireGPT - Drive Desire with neuroAi -- The Brain and Desire - Six-Dimension Neuroscience Framework -- Dopamine Rush: Desire from Novelty and Intrigue -- Serotonin Satisfaction: Desire for Comfort and Familiarity -- Oxytocin Oasis: Desire for Trust and Validation -- Cognitive Fluency: Desire for Simplicity Tribal at the Core: Desire for Deep Belonging -- Self-Actualization: Desire for the Highest in Me -- Chapter 10 The Consumer Experience -- Information - What Matters Most? -- Interaction - Try before You Buy -- Entertainment - Emotional Relief from the Process -- Education - Little Bytes of Wisdom, and Tasty Nuggets of Knowledge -- Simplicity - The Rule of Threes -- Self-Worth - I Am Wonderful, Am I Not? -- Community - Sense of Belonging -- Memorabilia and the Mind -- Chapter 11 brandGPT - neuroAi-Powered Design of Brands -- Face of the Brand: Visual Identity - The Form Factor -- Sealing the Neural Deal: Semantic Identity -- The Indispensable Function: Not One of the Many, but the ONLY -- Feelings That Rise Spontaneously at the Mere Mention of the Brand -- Branding beyond Products: Values-Based Networks and Communities -- What Does It Say about Me to Others? Social Identity as Brand Benefit -- What Does It Say about Me to Myself? Personal Identity as Brand Metaphor -- To Boldly Go Where No One Has Gone Before - Brand Extensions -- Identify the Brand Archetype and Anchor the Brand -- Demography and Age of the Brand - Brand as Person -- Crafting Brand Sonic Signatures - Voice of the Brand -- Chapter 12 trendGPT - Discover Trends and Product Innovations Using neuroAi -- Begin with a Big Bang: Start with the Consumer - Profile, Needs, Irritants -- Emotional Memories: Trends and Innovations That Rise from Feelings -- Sensory Memory: Trends That Rise from Sensory Expectations and Disappointments -- A World Constructed: Trends That Rise from Semantic Memories -- Memorable Marketing: Trends That Harness the Power of Episodic Memory -- The Geocoding of Experience: Trends Connected to Spatial Memory -- Ritual and Habit: Procedural Memory in Product Innovation -- Memories and Metaphors: Predicting Trends before They Happen The Cross-Pollination Alchemy: Innovations Leap across Categories -- Chapter 13 packageGPT - neuroAi-Powered Package Design -- Packaging That Catches the Mind's Eye -- Category Busting Metric: Winning with a Single Number -- Typography Tango: Funky Fonts, Verticality, and Orientation -- Magic of Touch: Texture and Haptics in Package Design -- The Visual Vanishing Act: When Words Dissolve into Imagery -- Simplicity in the Aisle: Rule of Threes in Packaging -- Seeking Stability in an Uncertain World -- The Allure of Curves: Roundness Wins in Packaging -- Imperfection = Authenticity: How Flaws Win Hearts in Packaging -- Clear and Transparent: Seeing Is Believing in Product Packaging -- Clicks and Snaps: Auditory Cues in Packaging -- The Pop-Out Paradigm - Enabling Cognitive Fluency -- The Allure of Illusion - Motion in the Mind -- The Mirror Effect - Beautiful Me -- Expect the Unexpected - Packages That Are Novel -- Correct the Error - Package with an Apparent Error -- Partly Covered and Partly Revealed - Seduction in the Aisle -- Tall Packages Win -- The Illusion of More Substantive with Weight -- Left versus Right: Words and Images -- Chapter 14 fragranceGPT and flavorGPT - neuroAi-Powered Design of Fragrances and Flavors -- The Gustatory Complex - What Makes Life Worth Living -- Nonconscious Roadmap into the Consumer's Fragrance and Flavor Preferences -- Fragrances and Flavors in the Places We Have Lived and Traveled and Been -- Fragrances and Flavors Evoked by the Passing of Time -- Fragrances and Flavors in the Rituals and Routines of Our Daily Lives -- Fragrances and Flavors in Charged Emotional Moments -- Creating a Distinctive Scent: Neurodesign Using Memory Structures -- The Olfactive Metric Space -- The Olfactive Space - Fragrance and Flavor Design Using GenAi -- Chapter 15 musicGPT - Extract Emotions in Music and Generate Original Music The Melodic Mind: Harmonizing Marketing and Neuroscience -- Rhythm and Reason: The Neuroscience of Beats in Marketing -- Audio Visual Synchrony - Timing Is Everything -- Sounds of Attention - What We Have Evolved to Pay Attention To -- Voice of Authority - The Role of Pitch, Tone, and Timbre -- Extracting Emotions Evoked by Music - Anthropocentric Models -- The mu score -- Generating Music Evoking Particular Emotions - Music Transformers -- Chapter 16 adGPT - neuroAi-Powered Advertising -- neuroAi Nuance: Graceful Weaving of Story and Product -- Subtle yet Present, Implicit Branding -- Composing and Activating the Sensory Iconic Brand or Product Signature -- Changeup the Beginning of an Ad - Stress versus Opportunity -- Loved That Ad - But Wait, What Was It For? I Don't Remember -- Ads That Say Less: Fewer People and Places Say More, Say It Louder, and Say It Better -- How Deep Tones Convey Wisdom: Finding Meaning in the Timbre of Voiceovers -- No Surprise, Women Are Tired of "Mansplaining" -- The Decelerated Delight - Slow Motion and the Mesmerized Mind -- The Neuroscience of Contact: Touch, Hug, and Hold to Connect -- First Impressions Are All That Matter - First Five Seconds of Advertising -- The Awe of the Unveil: Neuroscience Behind the Curtain Rise -- Tackling Territorial Transitions: Navigating the Mind's Map in 30 Seconds -- Chapter 17 scriptGPT - Writing Entire TV Shows, Plots, and Dialogue -- The Persona Palette: Neuronal Narratives in Archetypal Depictions -- The Neural Alchemy of Storytelling: Decoding Narrative Twists in Screenwriting -- Orchestrating Words, Sounds, and Emotion in Screenwriting Crafting Words that Resonate -- Character Interactions and Audience Appeal -- Chapter 18 luxuryGPT - Premiumize Products Using Brain Codes of Luxury -- The Paradox of Plenty: Perceived Luxury in the Economics of More or Less The Temporal Tapestry: Time as a Weave of Luxury Artificial intelligence-Marketing applications Consumers-Psychology |
| title | NeuroAI Winning the Minds of Consumers with Neuroscience Powered GenAI. |
| title_auth | NeuroAI Winning the Minds of Consumers with Neuroscience Powered GenAI. |
| title_exact_search | NeuroAI Winning the Minds of Consumers with Neuroscience Powered GenAI. |
| title_full | NeuroAI Winning the Minds of Consumers with Neuroscience Powered GenAI. |
| title_fullStr | NeuroAI Winning the Minds of Consumers with Neuroscience Powered GenAI. |
| title_full_unstemmed | NeuroAI Winning the Minds of Consumers with Neuroscience Powered GenAI. |
| title_short | NeuroAI |
| title_sort | neuroai winning the minds of consumers with neuroscience powered genai |
| title_sub | Winning the Minds of Consumers with Neuroscience Powered GenAI. |
| topic | Artificial intelligence-Marketing applications Consumers-Psychology |
| topic_facet | Artificial intelligence-Marketing applications Consumers-Psychology |
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