Resilient Businesses for Sustainability: Advances in Human Resource Management and Marketing, Part B.
Today,there are many intricate disruptions originating from diverse sources, the 2nd volume provides invaluable insights into the role of Human Resource for sustainability and Marketing for building resilient businesses.Offering a comprehensive examination of how resilience is harnessed to build bus...
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| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Leeds
Emerald Publishing Limited
2024
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | Advanced Series in Management Series
v.V34, Part B |
| Schlagwörter: | |
| Links: | https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=31339570 |
| Zusammenfassung: | Today,there are many intricate disruptions originating from diverse sources, the 2nd volume provides invaluable insights into the role of Human Resource for sustainability and Marketing for building resilient businesses.Offering a comprehensive examination of how resilience is harnessed to build businesses capable of withstanding adversity |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Umfang: | 1 Online-Ressource (193 Seiten) |
| ISBN: | 9781836081302 |
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| 505 | 8 | |a Cover -- Resilient Businesses for Sustainability -- ADVANCED SERIES IN MANAGEMENT -- RESILIENT BUSINESSES FOR SUSTAINABILITY: ADVANCES IN HUMAN RESOURCE MANAGEMENT AND MARKETING, PART B -- Copyright -- CONTENTS -- Resilient Businesses for Sustainability: Advances in Human Resource Management and Marketing: An Overview -- 1. Talent Acquisition and Development -- 2. Employee Well-Being and Engagement -- 3. Change Management -- 4. Marketing for Resilience -- 5. Customer-Centricity -- 6. Innovation and Adaptation -- 7. Brand Management and Reputation -- 8. Interconnected Roles: HRM and Marketing Collaboration -- 9. Employer Branding -- 10. Internal Communication -- 11. Crisis Management -- 12 Section 1: Role of Human Resource for Sustainability -- 13 Section 2: Marketing for Building Resilient Businesses -- References -- Section 1. Role of Human Resource for Sustainability -- Industrial Relations: Towards Resilient Business in the Print Industry - A Study With Respect to Kerala Trade Unions From A ... -- Abstract -- 1. Introduction -- 2. Literature Review -- 3. Discussion -- 4. Conclusion -- References -- Humanizing Practices for People Management: A Case Study From COVID-19 -- Abstract -- 1. Introduction -- 2. Literature Review -- 3. Hypothesis -- 4. Findings -- 5. Demographic Profile -- 6. Remote Working and Well-Being -- 6.1 Region and Working More Hours Than Normal -- 6.2 Region and Work as More Demanding -- 6.3 Region and Slow Pace of Work as Compared to Usual Pace -- 7. Remote Working and Mental Health -- 7.1 Overall Years of Experience and Anxiety -- 8. HR Practices for the Well-Being -- 9. Discussion -- 10. Managerial Implications and Suggestions -- 11. Conclusion -- References -- Happiness Dynamics of Employees at the Workplace: A Bibliometric Review -- Abstract -- 1. Introduction -- 2. Methodology -- 3. Objectives -- 3.1 Data Extraction | |
| 505 | 8 | |a 4. Results and Discussions -- 4.1 Publication Trends -- 4.1.1 Publication by Year -- 4.2 Articles Published by Subject Area -- 4.3 Top Principal Author of the Last Decade -- 4.4 Country-Wise Publication -- 4.5 Highest Cited Documents -- 4.6 Co-occurrence of Keywords -- 4.7 Density Visualization -- 4.8 Cluster Analysis -- 4.9 Discussion -- 4.10 Suggestions and Implications -- 4.11 Limitations and Future Scope of the Study -- 4.12 Conclusion -- References -- Learning Organization and Organizational Resilience: A Literature Review -- Abstract -- 1. Introduction -- 2. Problem Statement -- 3. Research Gap -- 4. Objectives -- 5. Research Methodology -- 6. Organizational Resilience in Literature -- 7. The Learning Organization Concept -- 8. The Significance of Learning Organizational Culture for Organizational Resilience -- 9. Findings -- 10. Conclusion -- References -- Role of Female Labour Force Participation in Building Resilient Businesses -- Abstract -- 1. Introduction -- 2. Literature Review -- 3. Research Methodology -- 4. Findings and Data Analysis -- 4.1 Top Performing Firms and Sectors That Survived the Pandemic -- 4.2 Key Characteristics of Business Resilience -- 4.3 Characteristics of Women's Labour and Role in Building Business Resilience -- 4.3.1 Women as Human Capital -- 4.3.2 Role of Women in Reviving Consumption -- 4.3.3 Relevance of Women in Supply Chains -- 4.3.4 Women's Affinity for Service Provision -- 4.3.5 Women as Reserve Army in the 21st Century -- 4.3.6 Potential of Women's Leadership -- 4.3.7 Nature of Risk-Taking by Women -- 4.3.8 Wider Innovation Potential -- 5. Discussion and Conclusion -- BIBLIOGRAPHY -- Impact of Employee Perception of CSR on Employee Engagement Practices: A Study of Selected Manufacturing Organizations of D ... -- Abstract -- 1. Introduction -- 2. Literature Review -- 2.1 Theoretical Development | |
| 505 | 8 | |a 2.1.1 Employee Perception of CSR Activities -- 2.1.2 Employee Engagement -- 3. Methods -- 3.1 Sampling and Data Collection -- 3.2 Measures -- 3.3 Analysis -- 4. Findings and Analysis -- 4.1 Descriptive Statistics -- 4.2 Reliability and Validity -- 4.3 Structural Model -- 5. Discussion and Implications -- 6. Conclusion -- References -- Section 2. Marketing for Building Resilient Businesses -- An Empirical Investigation on Impact of Social Media Marketing of Hei on Student Psychology -- Abstract -- 1. Introduction -- 2. Higher Learning and Social Media -- 3. Most Commonly Used Social Media Plat Form Used by the Education Sector -- 4. Research Objectives -- 5. Literature Review -- 6. Research Methodology -- 7. Statistical Tools -- 8. Data Analysis and Interpretations -- 9. Demographic Profile of the Respondents -- 10. Results and Discussion -- 11. Conclusion -- References -- Impact of Consumers' Sustainability Consciousness on Consumers' Evangelism -- Abstract -- 1. Introduction -- 2. Literature Review -- 2.1 Sustainability Consciousness and Consumers' Evangelism -- 2.2 Sustainability Consciousness and Sustainable Purchase Intention -- 2.3 Sustainable Purchase Intension and Consumers' Evangelism -- 2.4 Post-Purchase Dissonance and Consumers' Evangelism -- 3. Research Methodology -- 3.1 Respondents' Profile -- 3.2 Instruments and Questionnaire Design -- 4. Data Analysis and Findings -- 4.1 Demographic Profile -- 4.2 Measurement Model Assessment -- 4.3 Structural Model Assessment -- 5. Discussions -- 6. Conclusion -- 7. Theoretical, Managerial Implications and Future Research -- 7.1 Theoretical Implications -- 7.2 Managerial Implications -- 8. Limitation and Future Research -- References -- Digital Innovations and Their Effect on User Interaction in Fitness Apps: A Comprehensive Review and Future Research Directions -- Abstract -- 1. Introduction | |
| 505 | 8 | |a 2. Background -- 2.1 Key Issues and Conceptualization -- 2.1.1 Digital Disruption in Fitness Industry -- 2.1.2 Gamification for Fitness Apps -- 2.1.3 User Engagements in Fitness Apps -- 3. Methodology -- 3.1 Formulation of the Research Question(s) -- 3.2 Identification of Studies -- 4. Literature Review -- 4.1 Review of Impact of Gamification on Fitness App Users -- 4.2 Review on the Effect of Technology Adoption on Fitness App Usage -- 4.3 Use of AI/ML in Fitness Apps and Its Effect on Users -- 4.4 Review on User Engagement in Fitness Apps -- 5. Summary of the Literature -- 6. Gaps Explored and Agenda for Future Research -- 7. Conclusions and Implications -- References -- Influence of Digital Marketing Adoption to Leverage Digital Footfall and Enhanced Sales -- Abstract -- 1. Introduction -- 1.1 Research Contributions -- 2. Literature Review -- 3. Methodology -- 4. Theories Used in the Research -- 5. Results -- 6. Discussion and Conclusion -- 7. Implications -- References -- A Study on the Impact of COVID-19 Towards E-commerce in India -- Abstract -- 1 Introduction -- 2 COVID-19's Impact at a Global Level -- 3 COVID-19's Impact on India's Economy -- 3.1 Agriculture and Food -- 3.2 Tourism and Air Travel Industry -- 3.3 Pharma Sector -- 3.4 Oil and Gas -- 3.5 E-Commerce -- 4 COVID-19's Impact on the E-Commerce Trade -- 5 Statement of Problem -- 6 Need and Importance of Study -- 7 Objectives of the Study -- 8 Hypotheses -- 9 Research Methodology -- 10 An Analysis on the Impact of COVID-19 on Consumer Behaviour towards E-Commerce During Lockdown and Thereafter -- 10.1 Assessing the Consumer Level of Satisfaction While Making Online Purchase during the Lockdown -- 10.2 Analyzing the Frequency and Necessity of Online Purchase during Lockdown -- 10.3 Understanding Relationship Between Online Purchase and Shift Towards Online Payment Modes | |
| 505 | 8 | |a 11 Summary of Findings, Suggestion and Conclusion -- 12 Findings -- 13 Suggestions -- 14 Conclusion -- References -- A Bibliometric Analysis on Luxury Marketing in India: 2010-2021 -- Abstract -- 1 Introduction -- 2 Research Methodology -- 3 Results of the Study -- 3.1 Yearly Trend -- 3.2 Journal Analysis -- 3.3 Keyword Analysis -- 3.4 Authors and Their Affiliation Analysis -- 3.5 Content Analysis -- 4 Thematic Analysis -- 4.1 Theme 1: Indian Hospitality Industry -- 4.2 Theme 2: Factors Which Have an Impact on Consumer Behaviour -- 4.3 Theme 3: Masstige Brands -- 4.4 Theme 4: Post-Purchase Consumer Behaviour -- 4.5 Theme 5: Individual Brands -- 5 Scope of Future Research and Conclusion -- References | |
| 520 | |a Today,there are many intricate disruptions originating from diverse sources, the 2nd volume provides invaluable insights into the role of Human Resource for sustainability and Marketing for building resilient businesses.Offering a comprehensive examination of how resilience is harnessed to build businesses capable of withstanding adversity | ||
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| 700 | 1 | |a Kapoor, Shivani |e Sonstige |4 oth | |
| 700 | 1 | |a Sharma, Ridhima B. |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Misra, Rajnish Kumar |t Resilient Businesses for Sustainability |d Leeds : Emerald Publishing Limited,c2024 |z 9781836081296 |
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Datensatz im Suchindex
| _version_ | 1820967541261991936 |
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| author | Misra, Rajnish Kumar |
| author_facet | Misra, Rajnish Kumar |
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| author_variant | r k m rk rkm |
| building | Verbundindex |
| bvnumber | BV050100897 |
| collection | ZDB-30-PQE |
| contents | Cover -- Resilient Businesses for Sustainability -- ADVANCED SERIES IN MANAGEMENT -- RESILIENT BUSINESSES FOR SUSTAINABILITY: ADVANCES IN HUMAN RESOURCE MANAGEMENT AND MARKETING, PART B -- Copyright -- CONTENTS -- Resilient Businesses for Sustainability: Advances in Human Resource Management and Marketing: An Overview -- 1. Talent Acquisition and Development -- 2. Employee Well-Being and Engagement -- 3. Change Management -- 4. Marketing for Resilience -- 5. Customer-Centricity -- 6. Innovation and Adaptation -- 7. Brand Management and Reputation -- 8. Interconnected Roles: HRM and Marketing Collaboration -- 9. Employer Branding -- 10. Internal Communication -- 11. Crisis Management -- 12 Section 1: Role of Human Resource for Sustainability -- 13 Section 2: Marketing for Building Resilient Businesses -- References -- Section 1. Role of Human Resource for Sustainability -- Industrial Relations: Towards Resilient Business in the Print Industry - A Study With Respect to Kerala Trade Unions From A ... -- Abstract -- 1. Introduction -- 2. Literature Review -- 3. Discussion -- 4. Conclusion -- References -- Humanizing Practices for People Management: A Case Study From COVID-19 -- Abstract -- 1. Introduction -- 2. Literature Review -- 3. Hypothesis -- 4. Findings -- 5. Demographic Profile -- 6. Remote Working and Well-Being -- 6.1 Region and Working More Hours Than Normal -- 6.2 Region and Work as More Demanding -- 6.3 Region and Slow Pace of Work as Compared to Usual Pace -- 7. Remote Working and Mental Health -- 7.1 Overall Years of Experience and Anxiety -- 8. HR Practices for the Well-Being -- 9. Discussion -- 10. Managerial Implications and Suggestions -- 11. Conclusion -- References -- Happiness Dynamics of Employees at the Workplace: A Bibliometric Review -- Abstract -- 1. Introduction -- 2. Methodology -- 3. Objectives -- 3.1 Data Extraction 4. Results and Discussions -- 4.1 Publication Trends -- 4.1.1 Publication by Year -- 4.2 Articles Published by Subject Area -- 4.3 Top Principal Author of the Last Decade -- 4.4 Country-Wise Publication -- 4.5 Highest Cited Documents -- 4.6 Co-occurrence of Keywords -- 4.7 Density Visualization -- 4.8 Cluster Analysis -- 4.9 Discussion -- 4.10 Suggestions and Implications -- 4.11 Limitations and Future Scope of the Study -- 4.12 Conclusion -- References -- Learning Organization and Organizational Resilience: A Literature Review -- Abstract -- 1. Introduction -- 2. Problem Statement -- 3. Research Gap -- 4. Objectives -- 5. Research Methodology -- 6. Organizational Resilience in Literature -- 7. The Learning Organization Concept -- 8. The Significance of Learning Organizational Culture for Organizational Resilience -- 9. Findings -- 10. Conclusion -- References -- Role of Female Labour Force Participation in Building Resilient Businesses -- Abstract -- 1. Introduction -- 2. Literature Review -- 3. Research Methodology -- 4. Findings and Data Analysis -- 4.1 Top Performing Firms and Sectors That Survived the Pandemic -- 4.2 Key Characteristics of Business Resilience -- 4.3 Characteristics of Women's Labour and Role in Building Business Resilience -- 4.3.1 Women as Human Capital -- 4.3.2 Role of Women in Reviving Consumption -- 4.3.3 Relevance of Women in Supply Chains -- 4.3.4 Women's Affinity for Service Provision -- 4.3.5 Women as Reserve Army in the 21st Century -- 4.3.6 Potential of Women's Leadership -- 4.3.7 Nature of Risk-Taking by Women -- 4.3.8 Wider Innovation Potential -- 5. Discussion and Conclusion -- BIBLIOGRAPHY -- Impact of Employee Perception of CSR on Employee Engagement Practices: A Study of Selected Manufacturing Organizations of D ... -- Abstract -- 1. Introduction -- 2. Literature Review -- 2.1 Theoretical Development 2.1.1 Employee Perception of CSR Activities -- 2.1.2 Employee Engagement -- 3. Methods -- 3.1 Sampling and Data Collection -- 3.2 Measures -- 3.3 Analysis -- 4. Findings and Analysis -- 4.1 Descriptive Statistics -- 4.2 Reliability and Validity -- 4.3 Structural Model -- 5. Discussion and Implications -- 6. Conclusion -- References -- Section 2. Marketing for Building Resilient Businesses -- An Empirical Investigation on Impact of Social Media Marketing of Hei on Student Psychology -- Abstract -- 1. Introduction -- 2. Higher Learning and Social Media -- 3. Most Commonly Used Social Media Plat Form Used by the Education Sector -- 4. Research Objectives -- 5. Literature Review -- 6. Research Methodology -- 7. Statistical Tools -- 8. Data Analysis and Interpretations -- 9. Demographic Profile of the Respondents -- 10. Results and Discussion -- 11. Conclusion -- References -- Impact of Consumers' Sustainability Consciousness on Consumers' Evangelism -- Abstract -- 1. Introduction -- 2. Literature Review -- 2.1 Sustainability Consciousness and Consumers' Evangelism -- 2.2 Sustainability Consciousness and Sustainable Purchase Intention -- 2.3 Sustainable Purchase Intension and Consumers' Evangelism -- 2.4 Post-Purchase Dissonance and Consumers' Evangelism -- 3. Research Methodology -- 3.1 Respondents' Profile -- 3.2 Instruments and Questionnaire Design -- 4. Data Analysis and Findings -- 4.1 Demographic Profile -- 4.2 Measurement Model Assessment -- 4.3 Structural Model Assessment -- 5. Discussions -- 6. Conclusion -- 7. Theoretical, Managerial Implications and Future Research -- 7.1 Theoretical Implications -- 7.2 Managerial Implications -- 8. Limitation and Future Research -- References -- Digital Innovations and Their Effect on User Interaction in Fitness Apps: A Comprehensive Review and Future Research Directions -- Abstract -- 1. Introduction 2. Background -- 2.1 Key Issues and Conceptualization -- 2.1.1 Digital Disruption in Fitness Industry -- 2.1.2 Gamification for Fitness Apps -- 2.1.3 User Engagements in Fitness Apps -- 3. Methodology -- 3.1 Formulation of the Research Question(s) -- 3.2 Identification of Studies -- 4. Literature Review -- 4.1 Review of Impact of Gamification on Fitness App Users -- 4.2 Review on the Effect of Technology Adoption on Fitness App Usage -- 4.3 Use of AI/ML in Fitness Apps and Its Effect on Users -- 4.4 Review on User Engagement in Fitness Apps -- 5. Summary of the Literature -- 6. Gaps Explored and Agenda for Future Research -- 7. Conclusions and Implications -- References -- Influence of Digital Marketing Adoption to Leverage Digital Footfall and Enhanced Sales -- Abstract -- 1. Introduction -- 1.1 Research Contributions -- 2. Literature Review -- 3. Methodology -- 4. Theories Used in the Research -- 5. Results -- 6. Discussion and Conclusion -- 7. Implications -- References -- A Study on the Impact of COVID-19 Towards E-commerce in India -- Abstract -- 1 Introduction -- 2 COVID-19's Impact at a Global Level -- 3 COVID-19's Impact on India's Economy -- 3.1 Agriculture and Food -- 3.2 Tourism and Air Travel Industry -- 3.3 Pharma Sector -- 3.4 Oil and Gas -- 3.5 E-Commerce -- 4 COVID-19's Impact on the E-Commerce Trade -- 5 Statement of Problem -- 6 Need and Importance of Study -- 7 Objectives of the Study -- 8 Hypotheses -- 9 Research Methodology -- 10 An Analysis on the Impact of COVID-19 on Consumer Behaviour towards E-Commerce During Lockdown and Thereafter -- 10.1 Assessing the Consumer Level of Satisfaction While Making Online Purchase during the Lockdown -- 10.2 Analyzing the Frequency and Necessity of Online Purchase during Lockdown -- 10.3 Understanding Relationship Between Online Purchase and Shift Towards Online Payment Modes 11 Summary of Findings, Suggestion and Conclusion -- 12 Findings -- 13 Suggestions -- 14 Conclusion -- References -- A Bibliometric Analysis on Luxury Marketing in India: 2010-2021 -- Abstract -- 1 Introduction -- 2 Research Methodology -- 3 Results of the Study -- 3.1 Yearly Trend -- 3.2 Journal Analysis -- 3.3 Keyword Analysis -- 3.4 Authors and Their Affiliation Analysis -- 3.5 Content Analysis -- 4 Thematic Analysis -- 4.1 Theme 1: Indian Hospitality Industry -- 4.2 Theme 2: Factors Which Have an Impact on Consumer Behaviour -- 4.3 Theme 3: Masstige Brands -- 4.4 Theme 4: Post-Purchase Consumer Behaviour -- 4.5 Theme 5: Individual Brands -- 5 Scope of Future Research and Conclusion -- References |
| ctrlnum | (ZDB-30-PQE)EBC31339570 (ZDB-30-PAD)EBC31339570 (ZDB-89-EBL)EBL31339570 (OCoLC)1457639084 (DE-599)BVBBV050100897 |
| dewey-full | 380 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 380 - Commerce, communications, transportation |
| dewey-raw | 380 |
| dewey-search | 380 |
| dewey-sort | 3380 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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Talent Acquisition and Development -- 2. Employee Well-Being and Engagement -- 3. Change Management -- 4. Marketing for Resilience -- 5. Customer-Centricity -- 6. Innovation and Adaptation -- 7. Brand Management and Reputation -- 8. Interconnected Roles: HRM and Marketing Collaboration -- 9. Employer Branding -- 10. Internal Communication -- 11. Crisis Management -- 12 Section 1: Role of Human Resource for Sustainability -- 13 Section 2: Marketing for Building Resilient Businesses -- References -- Section 1. Role of Human Resource for Sustainability -- Industrial Relations: Towards Resilient Business in the Print Industry - A Study With Respect to Kerala Trade Unions From A ... -- Abstract -- 1. Introduction -- 2. Literature Review -- 3. Discussion -- 4. Conclusion -- References -- Humanizing Practices for People Management: A Case Study From COVID-19 -- Abstract -- 1. Introduction -- 2. Literature Review -- 3. Hypothesis -- 4. Findings -- 5. Demographic Profile -- 6. Remote Working and Well-Being -- 6.1 Region and Working More Hours Than Normal -- 6.2 Region and Work as More Demanding -- 6.3 Region and Slow Pace of Work as Compared to Usual Pace -- 7. Remote Working and Mental Health -- 7.1 Overall Years of Experience and Anxiety -- 8. HR Practices for the Well-Being -- 9. Discussion -- 10. Managerial Implications and Suggestions -- 11. Conclusion -- References -- Happiness Dynamics of Employees at the Workplace: A Bibliometric Review -- Abstract -- 1. Introduction -- 2. Methodology -- 3. Objectives -- 3.1 Data Extraction</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">4. Results and Discussions -- 4.1 Publication Trends -- 4.1.1 Publication by Year -- 4.2 Articles Published by Subject Area -- 4.3 Top Principal Author of the Last Decade -- 4.4 Country-Wise Publication -- 4.5 Highest Cited Documents -- 4.6 Co-occurrence of Keywords -- 4.7 Density Visualization -- 4.8 Cluster Analysis -- 4.9 Discussion -- 4.10 Suggestions and Implications -- 4.11 Limitations and Future Scope of the Study -- 4.12 Conclusion -- References -- Learning Organization and Organizational Resilience: A Literature Review -- Abstract -- 1. Introduction -- 2. Problem Statement -- 3. Research Gap -- 4. Objectives -- 5. Research Methodology -- 6. Organizational Resilience in Literature -- 7. The Learning Organization Concept -- 8. The Significance of Learning Organizational Culture for Organizational Resilience -- 9. Findings -- 10. Conclusion -- References -- Role of Female Labour Force Participation in Building Resilient Businesses -- Abstract -- 1. Introduction -- 2. Literature Review -- 3. Research Methodology -- 4. Findings and Data Analysis -- 4.1 Top Performing Firms and Sectors That Survived the Pandemic -- 4.2 Key Characteristics of Business Resilience -- 4.3 Characteristics of Women's Labour and Role in Building Business Resilience -- 4.3.1 Women as Human Capital -- 4.3.2 Role of Women in Reviving Consumption -- 4.3.3 Relevance of Women in Supply Chains -- 4.3.4 Women's Affinity for Service Provision -- 4.3.5 Women as Reserve Army in the 21st Century -- 4.3.6 Potential of Women's Leadership -- 4.3.7 Nature of Risk-Taking by Women -- 4.3.8 Wider Innovation Potential -- 5. Discussion and Conclusion -- BIBLIOGRAPHY -- Impact of Employee Perception of CSR on Employee Engagement Practices: A Study of Selected Manufacturing Organizations of D ... -- Abstract -- 1. Introduction -- 2. Literature Review -- 2.1 Theoretical Development</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">2.1.1 Employee Perception of CSR Activities -- 2.1.2 Employee Engagement -- 3. Methods -- 3.1 Sampling and Data Collection -- 3.2 Measures -- 3.3 Analysis -- 4. Findings and Analysis -- 4.1 Descriptive Statistics -- 4.2 Reliability and Validity -- 4.3 Structural Model -- 5. Discussion and Implications -- 6. Conclusion -- References -- Section 2. Marketing for Building Resilient Businesses -- An Empirical Investigation on Impact of Social Media Marketing of Hei on Student Psychology -- Abstract -- 1. Introduction -- 2. Higher Learning and Social Media -- 3. Most Commonly Used Social Media Plat Form Used by the Education Sector -- 4. Research Objectives -- 5. Literature Review -- 6. Research Methodology -- 7. Statistical Tools -- 8. Data Analysis and Interpretations -- 9. Demographic Profile of the Respondents -- 10. Results and Discussion -- 11. Conclusion -- References -- Impact of Consumers' Sustainability Consciousness on Consumers' Evangelism -- Abstract -- 1. Introduction -- 2. Literature Review -- 2.1 Sustainability Consciousness and Consumers' Evangelism -- 2.2 Sustainability Consciousness and Sustainable Purchase Intention -- 2.3 Sustainable Purchase Intension and Consumers' Evangelism -- 2.4 Post-Purchase Dissonance and Consumers' Evangelism -- 3. Research Methodology -- 3.1 Respondents' Profile -- 3.2 Instruments and Questionnaire Design -- 4. Data Analysis and Findings -- 4.1 Demographic Profile -- 4.2 Measurement Model Assessment -- 4.3 Structural Model Assessment -- 5. Discussions -- 6. Conclusion -- 7. Theoretical, Managerial Implications and Future Research -- 7.1 Theoretical Implications -- 7.2 Managerial Implications -- 8. Limitation and Future Research -- References -- Digital Innovations and Their Effect on User Interaction in Fitness Apps: A Comprehensive Review and Future Research Directions -- Abstract -- 1. Introduction</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">2. Background -- 2.1 Key Issues and Conceptualization -- 2.1.1 Digital Disruption in Fitness Industry -- 2.1.2 Gamification for Fitness Apps -- 2.1.3 User Engagements in Fitness Apps -- 3. Methodology -- 3.1 Formulation of the Research Question(s) -- 3.2 Identification of Studies -- 4. Literature Review -- 4.1 Review of Impact of Gamification on Fitness App Users -- 4.2 Review on the Effect of Technology Adoption on Fitness App Usage -- 4.3 Use of AI/ML in Fitness Apps and Its Effect on Users -- 4.4 Review on User Engagement in Fitness Apps -- 5. Summary of the Literature -- 6. Gaps Explored and Agenda for Future Research -- 7. Conclusions and Implications -- References -- Influence of Digital Marketing Adoption to Leverage Digital Footfall and Enhanced Sales -- Abstract -- 1. Introduction -- 1.1 Research Contributions -- 2. Literature Review -- 3. Methodology -- 4. Theories Used in the Research -- 5. Results -- 6. Discussion and Conclusion -- 7. Implications -- References -- A Study on the Impact of COVID-19 Towards E-commerce in India -- Abstract -- 1 Introduction -- 2 COVID-19's Impact at a Global Level -- 3 COVID-19's Impact on India's Economy -- 3.1 Agriculture and Food -- 3.2 Tourism and Air Travel Industry -- 3.3 Pharma Sector -- 3.4 Oil and Gas -- 3.5 E-Commerce -- 4 COVID-19's Impact on the E-Commerce Trade -- 5 Statement of Problem -- 6 Need and Importance of Study -- 7 Objectives of the Study -- 8 Hypotheses -- 9 Research Methodology -- 10 An Analysis on the Impact of COVID-19 on Consumer Behaviour towards E-Commerce During Lockdown and Thereafter -- 10.1 Assessing the Consumer Level of Satisfaction While Making Online Purchase during the Lockdown -- 10.2 Analyzing the Frequency and Necessity of Online Purchase during Lockdown -- 10.3 Understanding Relationship Between Online Purchase and Shift Towards Online Payment Modes</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">11 Summary of Findings, Suggestion and Conclusion -- 12 Findings -- 13 Suggestions -- 14 Conclusion -- References -- A Bibliometric Analysis on Luxury Marketing in India: 2010-2021 -- Abstract -- 1 Introduction -- 2 Research Methodology -- 3 Results of the Study -- 3.1 Yearly Trend -- 3.2 Journal Analysis -- 3.3 Keyword Analysis -- 3.4 Authors and Their Affiliation Analysis -- 3.5 Content Analysis -- 4 Thematic Analysis -- 4.1 Theme 1: Indian Hospitality Industry -- 4.2 Theme 2: Factors Which Have an Impact on Consumer Behaviour -- 4.3 Theme 3: Masstige Brands -- 4.4 Theme 4: Post-Purchase Consumer Behaviour -- 4.5 Theme 5: Individual Brands -- 5 Scope of Future Research and Conclusion -- References</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Today,there are many intricate disruptions originating from diverse sources, the 2nd volume provides invaluable insights into the role of Human Resource for sustainability and Marketing for building resilient businesses.Offering a comprehensive examination of how resilience is harnessed to build businesses capable of withstanding adversity</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Purankar, Shriram A.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Goel, Divya</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kapoor, Shivani</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Sharma, Ridhima B.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Misra, Rajnish Kumar</subfield><subfield code="t">Resilient Businesses for Sustainability</subfield><subfield code="d">Leeds : Emerald Publishing Limited,c2024</subfield><subfield code="z">9781836081296</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-035438059</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=31339570</subfield><subfield code="l">DE-2070s</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">HWR_PDA_PQE</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV050100897 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-11T15:39:35Z |
| institution | BVB |
| isbn | 9781836081302 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035438059 |
| oclc_num | 1457639084 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (193 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Emerald Publishing Limited |
| record_format | marc |
| series2 | Advanced Series in Management Series |
| spelling | Misra, Rajnish Kumar Verfasser aut Resilient Businesses for Sustainability Advances in Human Resource Management and Marketing, Part B. 1st ed Leeds Emerald Publishing Limited 2024 ©2024 1 Online-Ressource (193 Seiten) txt rdacontent c rdamedia cr rdacarrier Advanced Series in Management Series v.V34, Part B Description based on publisher supplied metadata and other sources Cover -- Resilient Businesses for Sustainability -- ADVANCED SERIES IN MANAGEMENT -- RESILIENT BUSINESSES FOR SUSTAINABILITY: ADVANCES IN HUMAN RESOURCE MANAGEMENT AND MARKETING, PART B -- Copyright -- CONTENTS -- Resilient Businesses for Sustainability: Advances in Human Resource Management and Marketing: An Overview -- 1. Talent Acquisition and Development -- 2. Employee Well-Being and Engagement -- 3. Change Management -- 4. Marketing for Resilience -- 5. Customer-Centricity -- 6. Innovation and Adaptation -- 7. Brand Management and Reputation -- 8. Interconnected Roles: HRM and Marketing Collaboration -- 9. Employer Branding -- 10. Internal Communication -- 11. Crisis Management -- 12 Section 1: Role of Human Resource for Sustainability -- 13 Section 2: Marketing for Building Resilient Businesses -- References -- Section 1. Role of Human Resource for Sustainability -- Industrial Relations: Towards Resilient Business in the Print Industry - A Study With Respect to Kerala Trade Unions From A ... -- Abstract -- 1. Introduction -- 2. Literature Review -- 3. Discussion -- 4. Conclusion -- References -- Humanizing Practices for People Management: A Case Study From COVID-19 -- Abstract -- 1. Introduction -- 2. Literature Review -- 3. Hypothesis -- 4. Findings -- 5. Demographic Profile -- 6. Remote Working and Well-Being -- 6.1 Region and Working More Hours Than Normal -- 6.2 Region and Work as More Demanding -- 6.3 Region and Slow Pace of Work as Compared to Usual Pace -- 7. Remote Working and Mental Health -- 7.1 Overall Years of Experience and Anxiety -- 8. HR Practices for the Well-Being -- 9. Discussion -- 10. Managerial Implications and Suggestions -- 11. Conclusion -- References -- Happiness Dynamics of Employees at the Workplace: A Bibliometric Review -- Abstract -- 1. Introduction -- 2. Methodology -- 3. Objectives -- 3.1 Data Extraction 4. Results and Discussions -- 4.1 Publication Trends -- 4.1.1 Publication by Year -- 4.2 Articles Published by Subject Area -- 4.3 Top Principal Author of the Last Decade -- 4.4 Country-Wise Publication -- 4.5 Highest Cited Documents -- 4.6 Co-occurrence of Keywords -- 4.7 Density Visualization -- 4.8 Cluster Analysis -- 4.9 Discussion -- 4.10 Suggestions and Implications -- 4.11 Limitations and Future Scope of the Study -- 4.12 Conclusion -- References -- Learning Organization and Organizational Resilience: A Literature Review -- Abstract -- 1. Introduction -- 2. Problem Statement -- 3. Research Gap -- 4. Objectives -- 5. Research Methodology -- 6. Organizational Resilience in Literature -- 7. The Learning Organization Concept -- 8. The Significance of Learning Organizational Culture for Organizational Resilience -- 9. Findings -- 10. Conclusion -- References -- Role of Female Labour Force Participation in Building Resilient Businesses -- Abstract -- 1. Introduction -- 2. Literature Review -- 3. Research Methodology -- 4. Findings and Data Analysis -- 4.1 Top Performing Firms and Sectors That Survived the Pandemic -- 4.2 Key Characteristics of Business Resilience -- 4.3 Characteristics of Women's Labour and Role in Building Business Resilience -- 4.3.1 Women as Human Capital -- 4.3.2 Role of Women in Reviving Consumption -- 4.3.3 Relevance of Women in Supply Chains -- 4.3.4 Women's Affinity for Service Provision -- 4.3.5 Women as Reserve Army in the 21st Century -- 4.3.6 Potential of Women's Leadership -- 4.3.7 Nature of Risk-Taking by Women -- 4.3.8 Wider Innovation Potential -- 5. Discussion and Conclusion -- BIBLIOGRAPHY -- Impact of Employee Perception of CSR on Employee Engagement Practices: A Study of Selected Manufacturing Organizations of D ... -- Abstract -- 1. Introduction -- 2. Literature Review -- 2.1 Theoretical Development 2.1.1 Employee Perception of CSR Activities -- 2.1.2 Employee Engagement -- 3. Methods -- 3.1 Sampling and Data Collection -- 3.2 Measures -- 3.3 Analysis -- 4. Findings and Analysis -- 4.1 Descriptive Statistics -- 4.2 Reliability and Validity -- 4.3 Structural Model -- 5. Discussion and Implications -- 6. Conclusion -- References -- Section 2. Marketing for Building Resilient Businesses -- An Empirical Investigation on Impact of Social Media Marketing of Hei on Student Psychology -- Abstract -- 1. Introduction -- 2. Higher Learning and Social Media -- 3. Most Commonly Used Social Media Plat Form Used by the Education Sector -- 4. Research Objectives -- 5. Literature Review -- 6. Research Methodology -- 7. Statistical Tools -- 8. Data Analysis and Interpretations -- 9. Demographic Profile of the Respondents -- 10. Results and Discussion -- 11. Conclusion -- References -- Impact of Consumers' Sustainability Consciousness on Consumers' Evangelism -- Abstract -- 1. Introduction -- 2. Literature Review -- 2.1 Sustainability Consciousness and Consumers' Evangelism -- 2.2 Sustainability Consciousness and Sustainable Purchase Intention -- 2.3 Sustainable Purchase Intension and Consumers' Evangelism -- 2.4 Post-Purchase Dissonance and Consumers' Evangelism -- 3. Research Methodology -- 3.1 Respondents' Profile -- 3.2 Instruments and Questionnaire Design -- 4. Data Analysis and Findings -- 4.1 Demographic Profile -- 4.2 Measurement Model Assessment -- 4.3 Structural Model Assessment -- 5. Discussions -- 6. Conclusion -- 7. Theoretical, Managerial Implications and Future Research -- 7.1 Theoretical Implications -- 7.2 Managerial Implications -- 8. Limitation and Future Research -- References -- Digital Innovations and Their Effect on User Interaction in Fitness Apps: A Comprehensive Review and Future Research Directions -- Abstract -- 1. Introduction 2. Background -- 2.1 Key Issues and Conceptualization -- 2.1.1 Digital Disruption in Fitness Industry -- 2.1.2 Gamification for Fitness Apps -- 2.1.3 User Engagements in Fitness Apps -- 3. Methodology -- 3.1 Formulation of the Research Question(s) -- 3.2 Identification of Studies -- 4. Literature Review -- 4.1 Review of Impact of Gamification on Fitness App Users -- 4.2 Review on the Effect of Technology Adoption on Fitness App Usage -- 4.3 Use of AI/ML in Fitness Apps and Its Effect on Users -- 4.4 Review on User Engagement in Fitness Apps -- 5. Summary of the Literature -- 6. Gaps Explored and Agenda for Future Research -- 7. Conclusions and Implications -- References -- Influence of Digital Marketing Adoption to Leverage Digital Footfall and Enhanced Sales -- Abstract -- 1. Introduction -- 1.1 Research Contributions -- 2. Literature Review -- 3. Methodology -- 4. Theories Used in the Research -- 5. Results -- 6. Discussion and Conclusion -- 7. Implications -- References -- A Study on the Impact of COVID-19 Towards E-commerce in India -- Abstract -- 1 Introduction -- 2 COVID-19's Impact at a Global Level -- 3 COVID-19's Impact on India's Economy -- 3.1 Agriculture and Food -- 3.2 Tourism and Air Travel Industry -- 3.3 Pharma Sector -- 3.4 Oil and Gas -- 3.5 E-Commerce -- 4 COVID-19's Impact on the E-Commerce Trade -- 5 Statement of Problem -- 6 Need and Importance of Study -- 7 Objectives of the Study -- 8 Hypotheses -- 9 Research Methodology -- 10 An Analysis on the Impact of COVID-19 on Consumer Behaviour towards E-Commerce During Lockdown and Thereafter -- 10.1 Assessing the Consumer Level of Satisfaction While Making Online Purchase during the Lockdown -- 10.2 Analyzing the Frequency and Necessity of Online Purchase during Lockdown -- 10.3 Understanding Relationship Between Online Purchase and Shift Towards Online Payment Modes 11 Summary of Findings, Suggestion and Conclusion -- 12 Findings -- 13 Suggestions -- 14 Conclusion -- References -- A Bibliometric Analysis on Luxury Marketing in India: 2010-2021 -- Abstract -- 1 Introduction -- 2 Research Methodology -- 3 Results of the Study -- 3.1 Yearly Trend -- 3.2 Journal Analysis -- 3.3 Keyword Analysis -- 3.4 Authors and Their Affiliation Analysis -- 3.5 Content Analysis -- 4 Thematic Analysis -- 4.1 Theme 1: Indian Hospitality Industry -- 4.2 Theme 2: Factors Which Have an Impact on Consumer Behaviour -- 4.3 Theme 3: Masstige Brands -- 4.4 Theme 4: Post-Purchase Consumer Behaviour -- 4.5 Theme 5: Individual Brands -- 5 Scope of Future Research and Conclusion -- References Today,there are many intricate disruptions originating from diverse sources, the 2nd volume provides invaluable insights into the role of Human Resource for sustainability and Marketing for building resilient businesses.Offering a comprehensive examination of how resilience is harnessed to build businesses capable of withstanding adversity Business Purankar, Shriram A. Sonstige oth Goel, Divya Sonstige oth Kapoor, Shivani Sonstige oth Sharma, Ridhima B. Sonstige oth Erscheint auch als Druck-Ausgabe Misra, Rajnish Kumar Resilient Businesses for Sustainability Leeds : Emerald Publishing Limited,c2024 9781836081296 |
| spellingShingle | Misra, Rajnish Kumar Resilient Businesses for Sustainability Advances in Human Resource Management and Marketing, Part B. Cover -- Resilient Businesses for Sustainability -- ADVANCED SERIES IN MANAGEMENT -- RESILIENT BUSINESSES FOR SUSTAINABILITY: ADVANCES IN HUMAN RESOURCE MANAGEMENT AND MARKETING, PART B -- Copyright -- CONTENTS -- Resilient Businesses for Sustainability: Advances in Human Resource Management and Marketing: An Overview -- 1. Talent Acquisition and Development -- 2. Employee Well-Being and Engagement -- 3. Change Management -- 4. Marketing for Resilience -- 5. Customer-Centricity -- 6. Innovation and Adaptation -- 7. Brand Management and Reputation -- 8. Interconnected Roles: HRM and Marketing Collaboration -- 9. Employer Branding -- 10. Internal Communication -- 11. Crisis Management -- 12 Section 1: Role of Human Resource for Sustainability -- 13 Section 2: Marketing for Building Resilient Businesses -- References -- Section 1. Role of Human Resource for Sustainability -- Industrial Relations: Towards Resilient Business in the Print Industry - A Study With Respect to Kerala Trade Unions From A ... -- Abstract -- 1. Introduction -- 2. Literature Review -- 3. Discussion -- 4. Conclusion -- References -- Humanizing Practices for People Management: A Case Study From COVID-19 -- Abstract -- 1. Introduction -- 2. Literature Review -- 3. Hypothesis -- 4. Findings -- 5. Demographic Profile -- 6. Remote Working and Well-Being -- 6.1 Region and Working More Hours Than Normal -- 6.2 Region and Work as More Demanding -- 6.3 Region and Slow Pace of Work as Compared to Usual Pace -- 7. Remote Working and Mental Health -- 7.1 Overall Years of Experience and Anxiety -- 8. HR Practices for the Well-Being -- 9. Discussion -- 10. Managerial Implications and Suggestions -- 11. Conclusion -- References -- Happiness Dynamics of Employees at the Workplace: A Bibliometric Review -- Abstract -- 1. Introduction -- 2. Methodology -- 3. Objectives -- 3.1 Data Extraction 4. Results and Discussions -- 4.1 Publication Trends -- 4.1.1 Publication by Year -- 4.2 Articles Published by Subject Area -- 4.3 Top Principal Author of the Last Decade -- 4.4 Country-Wise Publication -- 4.5 Highest Cited Documents -- 4.6 Co-occurrence of Keywords -- 4.7 Density Visualization -- 4.8 Cluster Analysis -- 4.9 Discussion -- 4.10 Suggestions and Implications -- 4.11 Limitations and Future Scope of the Study -- 4.12 Conclusion -- References -- Learning Organization and Organizational Resilience: A Literature Review -- Abstract -- 1. Introduction -- 2. Problem Statement -- 3. Research Gap -- 4. Objectives -- 5. Research Methodology -- 6. Organizational Resilience in Literature -- 7. The Learning Organization Concept -- 8. The Significance of Learning Organizational Culture for Organizational Resilience -- 9. Findings -- 10. Conclusion -- References -- Role of Female Labour Force Participation in Building Resilient Businesses -- Abstract -- 1. Introduction -- 2. Literature Review -- 3. Research Methodology -- 4. Findings and Data Analysis -- 4.1 Top Performing Firms and Sectors That Survived the Pandemic -- 4.2 Key Characteristics of Business Resilience -- 4.3 Characteristics of Women's Labour and Role in Building Business Resilience -- 4.3.1 Women as Human Capital -- 4.3.2 Role of Women in Reviving Consumption -- 4.3.3 Relevance of Women in Supply Chains -- 4.3.4 Women's Affinity for Service Provision -- 4.3.5 Women as Reserve Army in the 21st Century -- 4.3.6 Potential of Women's Leadership -- 4.3.7 Nature of Risk-Taking by Women -- 4.3.8 Wider Innovation Potential -- 5. Discussion and Conclusion -- BIBLIOGRAPHY -- Impact of Employee Perception of CSR on Employee Engagement Practices: A Study of Selected Manufacturing Organizations of D ... -- Abstract -- 1. Introduction -- 2. Literature Review -- 2.1 Theoretical Development 2.1.1 Employee Perception of CSR Activities -- 2.1.2 Employee Engagement -- 3. Methods -- 3.1 Sampling and Data Collection -- 3.2 Measures -- 3.3 Analysis -- 4. Findings and Analysis -- 4.1 Descriptive Statistics -- 4.2 Reliability and Validity -- 4.3 Structural Model -- 5. Discussion and Implications -- 6. Conclusion -- References -- Section 2. Marketing for Building Resilient Businesses -- An Empirical Investigation on Impact of Social Media Marketing of Hei on Student Psychology -- Abstract -- 1. Introduction -- 2. Higher Learning and Social Media -- 3. Most Commonly Used Social Media Plat Form Used by the Education Sector -- 4. Research Objectives -- 5. Literature Review -- 6. Research Methodology -- 7. Statistical Tools -- 8. Data Analysis and Interpretations -- 9. Demographic Profile of the Respondents -- 10. Results and Discussion -- 11. Conclusion -- References -- Impact of Consumers' Sustainability Consciousness on Consumers' Evangelism -- Abstract -- 1. Introduction -- 2. Literature Review -- 2.1 Sustainability Consciousness and Consumers' Evangelism -- 2.2 Sustainability Consciousness and Sustainable Purchase Intention -- 2.3 Sustainable Purchase Intension and Consumers' Evangelism -- 2.4 Post-Purchase Dissonance and Consumers' Evangelism -- 3. Research Methodology -- 3.1 Respondents' Profile -- 3.2 Instruments and Questionnaire Design -- 4. Data Analysis and Findings -- 4.1 Demographic Profile -- 4.2 Measurement Model Assessment -- 4.3 Structural Model Assessment -- 5. Discussions -- 6. Conclusion -- 7. Theoretical, Managerial Implications and Future Research -- 7.1 Theoretical Implications -- 7.2 Managerial Implications -- 8. Limitation and Future Research -- References -- Digital Innovations and Their Effect on User Interaction in Fitness Apps: A Comprehensive Review and Future Research Directions -- Abstract -- 1. Introduction 2. Background -- 2.1 Key Issues and Conceptualization -- 2.1.1 Digital Disruption in Fitness Industry -- 2.1.2 Gamification for Fitness Apps -- 2.1.3 User Engagements in Fitness Apps -- 3. Methodology -- 3.1 Formulation of the Research Question(s) -- 3.2 Identification of Studies -- 4. Literature Review -- 4.1 Review of Impact of Gamification on Fitness App Users -- 4.2 Review on the Effect of Technology Adoption on Fitness App Usage -- 4.3 Use of AI/ML in Fitness Apps and Its Effect on Users -- 4.4 Review on User Engagement in Fitness Apps -- 5. Summary of the Literature -- 6. Gaps Explored and Agenda for Future Research -- 7. Conclusions and Implications -- References -- Influence of Digital Marketing Adoption to Leverage Digital Footfall and Enhanced Sales -- Abstract -- 1. Introduction -- 1.1 Research Contributions -- 2. Literature Review -- 3. Methodology -- 4. Theories Used in the Research -- 5. Results -- 6. Discussion and Conclusion -- 7. Implications -- References -- A Study on the Impact of COVID-19 Towards E-commerce in India -- Abstract -- 1 Introduction -- 2 COVID-19's Impact at a Global Level -- 3 COVID-19's Impact on India's Economy -- 3.1 Agriculture and Food -- 3.2 Tourism and Air Travel Industry -- 3.3 Pharma Sector -- 3.4 Oil and Gas -- 3.5 E-Commerce -- 4 COVID-19's Impact on the E-Commerce Trade -- 5 Statement of Problem -- 6 Need and Importance of Study -- 7 Objectives of the Study -- 8 Hypotheses -- 9 Research Methodology -- 10 An Analysis on the Impact of COVID-19 on Consumer Behaviour towards E-Commerce During Lockdown and Thereafter -- 10.1 Assessing the Consumer Level of Satisfaction While Making Online Purchase during the Lockdown -- 10.2 Analyzing the Frequency and Necessity of Online Purchase during Lockdown -- 10.3 Understanding Relationship Between Online Purchase and Shift Towards Online Payment Modes 11 Summary of Findings, Suggestion and Conclusion -- 12 Findings -- 13 Suggestions -- 14 Conclusion -- References -- A Bibliometric Analysis on Luxury Marketing in India: 2010-2021 -- Abstract -- 1 Introduction -- 2 Research Methodology -- 3 Results of the Study -- 3.1 Yearly Trend -- 3.2 Journal Analysis -- 3.3 Keyword Analysis -- 3.4 Authors and Their Affiliation Analysis -- 3.5 Content Analysis -- 4 Thematic Analysis -- 4.1 Theme 1: Indian Hospitality Industry -- 4.2 Theme 2: Factors Which Have an Impact on Consumer Behaviour -- 4.3 Theme 3: Masstige Brands -- 4.4 Theme 4: Post-Purchase Consumer Behaviour -- 4.5 Theme 5: Individual Brands -- 5 Scope of Future Research and Conclusion -- References Business |
| title | Resilient Businesses for Sustainability Advances in Human Resource Management and Marketing, Part B. |
| title_auth | Resilient Businesses for Sustainability Advances in Human Resource Management and Marketing, Part B. |
| title_exact_search | Resilient Businesses for Sustainability Advances in Human Resource Management and Marketing, Part B. |
| title_full | Resilient Businesses for Sustainability Advances in Human Resource Management and Marketing, Part B. |
| title_fullStr | Resilient Businesses for Sustainability Advances in Human Resource Management and Marketing, Part B. |
| title_full_unstemmed | Resilient Businesses for Sustainability Advances in Human Resource Management and Marketing, Part B. |
| title_short | Resilient Businesses for Sustainability |
| title_sort | resilient businesses for sustainability advances in human resource management and marketing part b |
| title_sub | Advances in Human Resource Management and Marketing, Part B. |
| topic | Business |
| topic_facet | Business |
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