Customer Centricity in New Product Development: Radical Customer Orientation As the Key to High-Potential Innovations
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Berlin, Heidelberg
Springer Berlin / Heidelberg
2023
|
| Edition: | 1st ed |
| Series: | Essentials Series
|
| Links: | https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=30841337 |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 Online-Ressource (47 Seiten) |
| ISBN: | 9783662676974 |
Staff View
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| 505 | 8 | |a Intro -- What You Can Take Out from this essential -- Contents -- About the Author -- 1 Customer Centricity-More Than just Customer Orientation -- 2 Product Development in Agile Times -- 3 Understanding Customers-Consumer Psychology for Innovators -- 3.1 Wanting to Have-Motivational Psychology -- 3.2 Thinking, Evaluating, Deciding-Cognitive Psychology -- 4 Developing Products Step By Step -- 4.1 Customer Insights-The Pivot Point of Innovative Ideas -- 4.2 What Do We Offer? Customer Benefits Instead of New Features -- 4.3 Too Good to be True? Building Credibility and Trust -- 4.4 The Essence-Capturing the Core of the New Product -- What You Can Learn From this essential -- References | |
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| contents | Intro -- What You Can Take Out from this essential -- Contents -- About the Author -- 1 Customer Centricity-More Than just Customer Orientation -- 2 Product Development in Agile Times -- 3 Understanding Customers-Consumer Psychology for Innovators -- 3.1 Wanting to Have-Motivational Psychology -- 3.2 Thinking, Evaluating, Deciding-Cognitive Psychology -- 4 Developing Products Step By Step -- 4.1 Customer Insights-The Pivot Point of Innovative Ideas -- 4.2 What Do We Offer? Customer Benefits Instead of New Features -- 4.3 Too Good to be True? Building Credibility and Trust -- 4.4 The Essence-Capturing the Core of the New Product -- What You Can Learn From this essential -- References |
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| dewey-sort | 3658.575 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
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| isbn | 9783662676974 |
| language | English |
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| publisher | Springer Berlin / Heidelberg |
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| series2 | Essentials Series |
| spelling | Rademacher, Ute Verfasser aut Customer Centricity in New Product Development Radical Customer Orientation As the Key to High-Potential Innovations 1st ed Berlin, Heidelberg Springer Berlin / Heidelberg 2023 ©2023 1 Online-Ressource (47 Seiten) txt rdacontent c rdamedia cr rdacarrier Essentials Series Description based on publisher supplied metadata and other sources Intro -- What You Can Take Out from this essential -- Contents -- About the Author -- 1 Customer Centricity-More Than just Customer Orientation -- 2 Product Development in Agile Times -- 3 Understanding Customers-Consumer Psychology for Innovators -- 3.1 Wanting to Have-Motivational Psychology -- 3.2 Thinking, Evaluating, Deciding-Cognitive Psychology -- 4 Developing Products Step By Step -- 4.1 Customer Insights-The Pivot Point of Innovative Ideas -- 4.2 What Do We Offer? Customer Benefits Instead of New Features -- 4.3 Too Good to be True? Building Credibility and Trust -- 4.4 The Essence-Capturing the Core of the New Product -- What You Can Learn From this essential -- References Erscheint auch als Druck-Ausgabe Rademacher, Ute Customer Centricity in New Product Development Berlin, Heidelberg : Springer Berlin / Heidelberg,c2023 9783662676967 |
| spellingShingle | Rademacher, Ute Customer Centricity in New Product Development Radical Customer Orientation As the Key to High-Potential Innovations Intro -- What You Can Take Out from this essential -- Contents -- About the Author -- 1 Customer Centricity-More Than just Customer Orientation -- 2 Product Development in Agile Times -- 3 Understanding Customers-Consumer Psychology for Innovators -- 3.1 Wanting to Have-Motivational Psychology -- 3.2 Thinking, Evaluating, Deciding-Cognitive Psychology -- 4 Developing Products Step By Step -- 4.1 Customer Insights-The Pivot Point of Innovative Ideas -- 4.2 What Do We Offer? Customer Benefits Instead of New Features -- 4.3 Too Good to be True? Building Credibility and Trust -- 4.4 The Essence-Capturing the Core of the New Product -- What You Can Learn From this essential -- References |
| title | Customer Centricity in New Product Development Radical Customer Orientation As the Key to High-Potential Innovations |
| title_auth | Customer Centricity in New Product Development Radical Customer Orientation As the Key to High-Potential Innovations |
| title_exact_search | Customer Centricity in New Product Development Radical Customer Orientation As the Key to High-Potential Innovations |
| title_full | Customer Centricity in New Product Development Radical Customer Orientation As the Key to High-Potential Innovations |
| title_fullStr | Customer Centricity in New Product Development Radical Customer Orientation As the Key to High-Potential Innovations |
| title_full_unstemmed | Customer Centricity in New Product Development Radical Customer Orientation As the Key to High-Potential Innovations |
| title_short | Customer Centricity in New Product Development |
| title_sort | customer centricity in new product development radical customer orientation as the key to high potential innovations |
| title_sub | Radical Customer Orientation As the Key to High-Potential Innovations |
| work_keys_str_mv | AT rademacherute customercentricityinnewproductdevelopmentradicalcustomerorientationasthekeytohighpotentialinnovations |