Strategien und Erfolgsfaktoren des Social-Media-Marketing bei mittelgroßen Hotels in Kenia Master's thesis to obtain the academic degree Master of Arts (M.A.), Degree course: International Tourism Development, Supervisor: Prof. Dr. Mouzhi Ge = Strategies and success factors of social media marketing among middle-sized hotels in Kenya - Tabu, Lilian (Technische Hochschule Deggendorf, European Campus Rottal-Inn, 2024)