Gespeichert in:
| Weitere beteiligte Personen: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Hershey PA, USA
IGI Global
[2024]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
|
| Schlagwörter: | |
| Zusammenfassung: | The idea for the book has emerged in response to the growing significance of artificial intelligence (AI) within the marketing field. |
| Umfang: | xxii, 326 Seiten |
| ISBN: | 9798369345177 |
Internformat
MARC
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| 245 | 1 | 0 | |a Balancing automation and human interaction in modern marketing |c Arjun Nair, Sridhar Manohar, Amit Mittal, Wasim Ahmed |
| 264 | 1 | |a Hershey PA, USA |b IGI Global |c [2024] | |
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| 300 | |a xxii, 326 Seiten | ||
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| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 520 | |a The idea for the book has emerged in response to the growing significance of artificial intelligence (AI) within the marketing field. | ||
| 650 | 4 | |a Artificial intelligence | |
| 650 | 4 | |a Automation | |
| 650 | 4 | |a Marketing |x Technological innovations | |
| 700 | 1 | |a Nair, Arjun J. |d 1986- |0 (DE-588)1330418506 |4 edt | |
| 700 | 1 | |a Manohar, Sridhar |d 1986- |0 (DE-588)1330418328 |4 edt | |
| 700 | 1 | |a Mittal, Amit |d 1974- |4 edt | |
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Datensatz im Suchindex
| _version_ | 1835713558560636928 |
|---|---|
| adam_text | |
| any_adam_object | |
| author2 | Nair, Arjun J. 1986- Manohar, Sridhar 1986- Mittal, Amit 1974- Ahmed, Wasim |
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| author_GND | (DE-588)1330418506 (DE-588)1330418328 (DE-588)1054242518 |
| author_facet | Nair, Arjun J. 1986- Manohar, Sridhar 1986- Mittal, Amit 1974- Ahmed, Wasim |
| building | Verbundindex |
| bvnumber | BV050039779 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)1492110225 (DE-599)BVBBV050039779 |
| dewey-full | 658.800285/63 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.800285/63 |
| dewey-search | 658.800285/63 |
| dewey-sort | 3658.800285 263 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV050039779 |
| illustrated | Not Illustrated |
| indexdate | 2025-06-23T10:01:13Z |
| institution | BVB |
| isbn | 9798369345177 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035377559 |
| oclc_num | 1492110225 |
| open_access_boolean | |
| owner | DE-N2 DE-739 |
| owner_facet | DE-N2 DE-739 |
| physical | xxii, 326 Seiten |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | IGI Global |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Balancing automation and human interaction in modern marketing Arjun Nair, Sridhar Manohar, Amit Mittal, Wasim Ahmed Hershey PA, USA IGI Global [2024] © 2024 xxii, 326 Seiten txt rdacontent n rdamedia nc rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series The idea for the book has emerged in response to the growing significance of artificial intelligence (AI) within the marketing field. Artificial intelligence Automation Marketing Technological innovations Nair, Arjun J. 1986- (DE-588)1330418506 edt Manohar, Sridhar 1986- (DE-588)1330418328 edt Mittal, Amit 1974- edt Ahmed, Wasim (DE-588)1054242518 edt Erscheint auch als Druck-Ausgabe, Hardcover 979-8-3693-2276-5 Erscheint auch als Online-Ausgabe 979-8-3693-2277-2 |
| spellingShingle | Balancing automation and human interaction in modern marketing Artificial intelligence Automation Marketing Technological innovations |
| title | Balancing automation and human interaction in modern marketing |
| title_auth | Balancing automation and human interaction in modern marketing |
| title_exact_search | Balancing automation and human interaction in modern marketing |
| title_full | Balancing automation and human interaction in modern marketing Arjun Nair, Sridhar Manohar, Amit Mittal, Wasim Ahmed |
| title_fullStr | Balancing automation and human interaction in modern marketing Arjun Nair, Sridhar Manohar, Amit Mittal, Wasim Ahmed |
| title_full_unstemmed | Balancing automation and human interaction in modern marketing Arjun Nair, Sridhar Manohar, Amit Mittal, Wasim Ahmed |
| title_short | Balancing automation and human interaction in modern marketing |
| title_sort | balancing automation and human interaction in modern marketing |
| topic | Artificial intelligence Automation Marketing Technological innovations |
| topic_facet | Artificial intelligence Automation Marketing Technological innovations |
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