Gespeichert in:
| Beteiligte Personen: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London
Routledge
2024
|
| Schlagwörter: | |
| Umfang: | XVIII, 393 Seiten Illustrationen, Diagramme 612 gr |
| ISBN: | 9781032838243 9780566089039 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1820961550532345856 |
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| author | Raab, Gerhard 1961- Goddard, G. Jason Ajami, Riad Ali 1944- Unger, Alexander |
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| author_sort | Raab, Gerhard 1961- |
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| building | Verbundindex |
| bvnumber | BV049923882 |
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| discipline | Psychologie |
| format | Book |
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| id | DE-604.BV049923882 |
| illustrated | Illustrated |
| indexdate | 2025-01-11T14:04:21Z |
| institution | BVB |
| isbn | 9781032838243 9780566089039 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035262392 |
| oclc_num | 1466923187 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-1050 DE-1051 |
| owner_facet | DE-19 DE-BY-UBM DE-1050 DE-1051 |
| physical | XVIII, 393 Seiten Illustrationen, Diagramme 612 gr |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Routledge |
| record_format | marc |
| spelling | Raab, Gerhard 1961- Verfasser (DE-588)136939414 aut The psychology of marketing cross-cultural perspectives Gerhard Raab, Ludwigshafen University of Applied Sciences, Germany, G. Jason Goddard, Wachovia Bank, A Wells Fargo Company, USA, Riad A. Ajami, Wright State University, USA, Alexander Unger, Ludwigshafen University of Applied Sciences, Germany London Routledge 2024 XVIII, 393 Seiten Illustrationen, Diagramme 612 gr txt rdacontent n rdamedia nc rdacarrier bicssc / Psychology bicssc / Sales & marketing bisacsh / BUSINESS & ECONOMICS / General Psychologie (DE-588)4047704-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf Marktpsychologie (DE-588)4140888-3 gnd rswk-swf Marktpsychologie (DE-588)4140888-3 s DE-604 Marketing (DE-588)4037589-4 s Verbraucher (DE-588)4062632-5 s Psychologie (DE-588)4047704-6 s Goddard, G. Jason Verfasser aut Ajami, Riad Ali 1944- Verfasser (DE-588)1145579175 aut Unger, Alexander Verfasser (DE-588)133652831 aut Erscheint auch als Online-Ausgabe 978-1-315-55379-5 |
| spellingShingle | Raab, Gerhard 1961- Goddard, G. Jason Ajami, Riad Ali 1944- Unger, Alexander The psychology of marketing cross-cultural perspectives bicssc / Psychology bicssc / Sales & marketing bisacsh / BUSINESS & ECONOMICS / General Psychologie (DE-588)4047704-6 gnd Marketing (DE-588)4037589-4 gnd Verbraucher (DE-588)4062632-5 gnd Marktpsychologie (DE-588)4140888-3 gnd |
| subject_GND | (DE-588)4047704-6 (DE-588)4037589-4 (DE-588)4062632-5 (DE-588)4140888-3 |
| title | The psychology of marketing cross-cultural perspectives |
| title_auth | The psychology of marketing cross-cultural perspectives |
| title_exact_search | The psychology of marketing cross-cultural perspectives |
| title_full | The psychology of marketing cross-cultural perspectives Gerhard Raab, Ludwigshafen University of Applied Sciences, Germany, G. Jason Goddard, Wachovia Bank, A Wells Fargo Company, USA, Riad A. Ajami, Wright State University, USA, Alexander Unger, Ludwigshafen University of Applied Sciences, Germany |
| title_fullStr | The psychology of marketing cross-cultural perspectives Gerhard Raab, Ludwigshafen University of Applied Sciences, Germany, G. Jason Goddard, Wachovia Bank, A Wells Fargo Company, USA, Riad A. Ajami, Wright State University, USA, Alexander Unger, Ludwigshafen University of Applied Sciences, Germany |
| title_full_unstemmed | The psychology of marketing cross-cultural perspectives Gerhard Raab, Ludwigshafen University of Applied Sciences, Germany, G. Jason Goddard, Wachovia Bank, A Wells Fargo Company, USA, Riad A. Ajami, Wright State University, USA, Alexander Unger, Ludwigshafen University of Applied Sciences, Germany |
| title_short | The psychology of marketing |
| title_sort | the psychology of marketing cross cultural perspectives |
| title_sub | cross-cultural perspectives |
| topic | bicssc / Psychology bicssc / Sales & marketing bisacsh / BUSINESS & ECONOMICS / General Psychologie (DE-588)4047704-6 gnd Marketing (DE-588)4037589-4 gnd Verbraucher (DE-588)4062632-5 gnd Marktpsychologie (DE-588)4140888-3 gnd |
| topic_facet | bicssc / Psychology bicssc / Sales & marketing bisacsh / BUSINESS & ECONOMICS / General Psychologie Marketing Verbraucher Marktpsychologie |
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