The psychology of marketing cross-cultural perspectives - Raab, Gerhard 1961-; Goddard, G. Jason; Ajami, Riad Ali 1944-; Unger, Alexander (Routledge, 2024)
Keywords: bicssc / Psychology; bicssc / Sales & marketing; bisacsh / BUSINESS & ECONOMICS / General; Psychologie; Marketing; Verbraucher; Marktpsychologie