Verfügbarkeit: Bayesian statistics and marketing | Technische Universität München

Bayesian statistics and marketing:

Gespeichert in:

Bibliographische Detailangaben
Beteiligte Personen:	Rossi, Peter E. 1955- (VerfasserIn), Allenby, Greg M. 1956- (VerfasserIn), Misra, Sanjog (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Hoboken, NJ Wiley 2024
Ausgabe:	Second edition
Schriftenreihe:	Wiley series in probability and statistics
Schlagwörter:	Mathematisches Modell Marketing research > Mathematical models Marketing > Mathematical models Bayesian statistical decision theory Marketing Bayes-Verfahren Marketingforschung R > Programm Bayer-Verfahren Bayes-Entscheidungstheorie
Links:	https://www.gbv.de/dms/zbw/1882003969.pdf
Umfang:	viii, 391 Seiten Diagramme
ISBN:	9781394219117

Internformat

MARC


LEADER	00000nam a2200000zc 4500
001	BV049922194
003	DE-604
005	20250211
007	t\|
008	241024s2024 xxu\|\|\|\| \|\|\|\| 00\|\|\| eng d
020			\|a 9781394219117 \|c hbk \|9 978-1-394-21911-7
035			\|a (OCoLC)1424588204
035			\|a (DE-599)BVBBV049922194
040			\|a DE-604 \|b ger \|e rda
041	0		\|a eng
044			\|a xxu \|c US
049			\|a DE-355 \|a DE-739
050		0	\|a HF5415.2
084			\|a QH 233 \|0 (DE-625)141548: \|2 rvk
084			\|a QP 600 \|0 (DE-625)141905: \|2 rvk
084			\|a QP 611 \|0 (DE-625)141908: \|2 rvk
084			\|a WIR 543f \|2 stub
084			\|a WIR 803f \|2 stub
084			\|a MAT 622f \|2 stub
100	1		\|a Rossi, Peter E. \|d 1955- \|e Verfasser \|0 (DE-588)141279192 \|4 aut
245	1	0	\|a Bayesian statistics and marketing \|c Peter E. Rossi (Anderson School of Management, UCLA, Los Angeles, USA), Greg M. Allenby (Ohio State University, Fisher College of Business, Columbus, USA), Sanjog Misra (University of Chicago, Booth School of Business, Chicago, USA)
250			\|a Second edition
264		1	\|a Hoboken, NJ \|b Wiley \|c 2024
300			\|a viii, 391 Seiten \|b Diagramme
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
490	0		\|a Wiley series in probability and statistics
650		4	\|a Mathematisches Modell
650		4	\|a Marketing research \|x Mathematical models
650		4	\|a Marketing \|x Mathematical models
650		4	\|a Bayesian statistical decision theory
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Bayes-Verfahren \|0 (DE-588)4204326-8 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketingforschung \|0 (DE-588)4200055-5 \|2 gnd \|9 rswk-swf
650	0	7	\|a R \|g Programm \|0 (DE-588)4705956-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Mathematisches Modell \|0 (DE-588)4114528-8 \|2 gnd \|9 rswk-swf
650	0	7	\|a Bayer-Verfahren \|0 (DE-588)4210428-2 \|2 gnd \|9 rswk-swf
650	0	7	\|a Bayes-Entscheidungstheorie \|0 (DE-588)4144220-9 \|2 gnd \|9 rswk-swf
689	0	0	\|a Marketingforschung \|0 (DE-588)4200055-5 \|D s
689	0	1	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0	2	\|a Bayes-Entscheidungstheorie \|0 (DE-588)4144220-9 \|D s
689	0	3	\|a Mathematisches Modell \|0 (DE-588)4114528-8 \|D s
689	0		\|5 DE-604
689	1	0	\|a Bayer-Verfahren \|0 (DE-588)4210428-2 \|D s
689	1	1	\|a R \|g Programm \|0 (DE-588)4705956-4 \|D s
689	1		\|8 1\p \|5 DE-604
689	2	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	2	1	\|a Bayes-Verfahren \|0 (DE-588)4204326-8 \|D s
689	2		\|8 2\p \|5 DE-604
689	3	0	\|a Marketingforschung \|0 (DE-588)4200055-5 \|D s
689	3	1	\|a Bayes-Verfahren \|0 (DE-588)4204326-8 \|D s
689	3		\|8 3\p \|5 DE-604
700	1		\|a Allenby, Greg M. \|d 1956- \|e Verfasser \|0 (DE-588)170699765 \|4 aut
700	1		\|a Misra, Sanjog \|e Verfasser \|0 (DE-588)131466496 \|4 aut
776	0	8	\|i Erscheint auch als \|n Online-Ausgabe, PDF \|z 978-1-394-21913-1
776	0	8	\|i Erscheint auch als \|n Online-Ausgabe, EPUB \|z 978-1-394-21912-4
856	4	2	\|m B:DE-206 \|m V:DE-601 \|q pdf/application \|u https://www.gbv.de/dms/zbw/1882003969.pdf \|v 2024-09-19 \|3 Inhaltsverzeichnis
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 3\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
943	1		\|a oai:aleph.bib-bvb.de:BVB01-035260755

Datensatz im Suchindex

_version_	1823766101777973249
adam_text
any_adam_object
author	Rossi, Peter E. 1955- Allenby, Greg M. 1956- Misra, Sanjog
author_GND	(DE-588)141279192 (DE-588)170699765 (DE-588)131466496
author_facet	Rossi, Peter E. 1955- Allenby, Greg M. 1956- Misra, Sanjog
author_role	aut aut aut
author_sort	Rossi, Peter E. 1955-
author_variant	p e r pe per g m a gm gma s m sm
building	Verbundindex
bvnumber	BV049922194
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.2
callnumber-search	HF5415.2
callnumber-sort	HF 45415.2
callnumber-subject	HF - Commerce
classification_rvk	QH 233 QP 600 QP 611
classification_tum	WIR 543f WIR 803f MAT 622f
ctrlnum	(OCoLC)1424588204 (DE-599)BVBBV049922194
discipline	Mathematik Wirtschaftswissenschaften
edition	Second edition
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000zc 4500</leader><controlfield tag="001">BV049922194</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20250211</controlfield><controlfield tag="007">t\|</controlfield><controlfield tag="008">241024s2024 xxu\|\|\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781394219117</subfield><subfield code="c">hbk</subfield><subfield code="9">978-1-394-21911-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1424588204</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV049922194</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield><subfield code="a">DE-739</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.2</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QH 233</subfield><subfield code="0">(DE-625)141548:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 611</subfield><subfield code="0">(DE-625)141908:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 543f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 803f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">MAT 622f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Rossi, Peter E.</subfield><subfield code="d">1955-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)141279192</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Bayesian statistics and marketing</subfield><subfield code="c">Peter E. Rossi (Anderson School of Management, UCLA, Los Angeles, USA), Greg M. Allenby (Ohio State University, Fisher College of Business, Columbus, USA), Sanjog Misra (University of Chicago, Booth School of Business, Chicago, USA)</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Second edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, NJ</subfield><subfield code="b">Wiley</subfield><subfield code="c">2024</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">viii, 391 Seiten</subfield><subfield code="b">Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Wiley series in probability and statistics</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Mathematisches Modell</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield><subfield code="x">Mathematical models</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Mathematical models</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Bayesian statistical decision theory</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Bayes-Verfahren</subfield><subfield code="0">(DE-588)4204326-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">R</subfield><subfield code="g">Programm</subfield><subfield code="0">(DE-588)4705956-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Mathematisches Modell</subfield><subfield code="0">(DE-588)4114528-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Bayer-Verfahren</subfield><subfield code="0">(DE-588)4210428-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Bayes-Entscheidungstheorie</subfield><subfield code="0">(DE-588)4144220-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Bayes-Entscheidungstheorie</subfield><subfield code="0">(DE-588)4144220-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Mathematisches Modell</subfield><subfield code="0">(DE-588)4114528-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Bayer-Verfahren</subfield><subfield code="0">(DE-588)4210428-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">R</subfield><subfield code="g">Programm</subfield><subfield code="0">(DE-588)4705956-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Bayes-Verfahren</subfield><subfield code="0">(DE-588)4204326-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2="1"><subfield code="a">Bayes-Verfahren</subfield><subfield code="0">(DE-588)4204326-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Allenby, Greg M.</subfield><subfield code="d">1956-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170699765</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Misra, Sanjog</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)131466496</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, PDF</subfield><subfield code="z">978-1-394-21913-1</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, EPUB</subfield><subfield code="z">978-1-394-21912-4</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">B:DE-206</subfield><subfield code="m">V:DE-601</subfield><subfield code="q">pdf/application</subfield><subfield code="u">https://www.gbv.de/dms/zbw/1882003969.pdf</subfield><subfield code="v">2024-09-19</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-035260755</subfield></datafield></record></collection>
id	DE-604.BV049922194
illustrated	Not Illustrated
indexdate	2025-02-11T13:01:29Z
institution	BVB
isbn	9781394219117
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-035260755
oclc_num	1424588204
open_access_boolean
owner	DE-355 DE-BY-UBR DE-739
owner_facet	DE-355 DE-BY-UBR DE-739
physical	viii, 391 Seiten Diagramme
publishDate	2024
publishDateSearch	2024
publishDateSort	2024
publisher	Wiley
record_format	marc
series2	Wiley series in probability and statistics
spelling	Rossi, Peter E. 1955- Verfasser (DE-588)141279192 aut Bayesian statistics and marketing Peter E. Rossi (Anderson School of Management, UCLA, Los Angeles, USA), Greg M. Allenby (Ohio State University, Fisher College of Business, Columbus, USA), Sanjog Misra (University of Chicago, Booth School of Business, Chicago, USA) Second edition Hoboken, NJ Wiley 2024 viii, 391 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Wiley series in probability and statistics Mathematisches Modell Marketing research Mathematical models Marketing Mathematical models Bayesian statistical decision theory Marketing (DE-588)4037589-4 gnd rswk-swf Bayes-Verfahren (DE-588)4204326-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf R Programm (DE-588)4705956-4 gnd rswk-swf Mathematisches Modell (DE-588)4114528-8 gnd rswk-swf Bayer-Verfahren (DE-588)4210428-2 gnd rswk-swf Bayes-Entscheidungstheorie (DE-588)4144220-9 gnd rswk-swf Marketingforschung (DE-588)4200055-5 s Marketing (DE-588)4037589-4 s Bayes-Entscheidungstheorie (DE-588)4144220-9 s Mathematisches Modell (DE-588)4114528-8 s DE-604 Bayer-Verfahren (DE-588)4210428-2 s R Programm (DE-588)4705956-4 s 1\p DE-604 Bayes-Verfahren (DE-588)4204326-8 s 2\p DE-604 3\p DE-604 Allenby, Greg M. 1956- Verfasser (DE-588)170699765 aut Misra, Sanjog Verfasser (DE-588)131466496 aut Erscheint auch als Online-Ausgabe, PDF 978-1-394-21913-1 Erscheint auch als Online-Ausgabe, EPUB 978-1-394-21912-4 B:DE-206 V:DE-601 pdf/application https://www.gbv.de/dms/zbw/1882003969.pdf 2024-09-19 Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Rossi, Peter E. 1955- Allenby, Greg M. 1956- Misra, Sanjog Bayesian statistics and marketing Mathematisches Modell Marketing research Mathematical models Marketing Mathematical models Bayesian statistical decision theory Marketing (DE-588)4037589-4 gnd Bayes-Verfahren (DE-588)4204326-8 gnd Marketingforschung (DE-588)4200055-5 gnd R Programm (DE-588)4705956-4 gnd Mathematisches Modell (DE-588)4114528-8 gnd Bayer-Verfahren (DE-588)4210428-2 gnd Bayes-Entscheidungstheorie (DE-588)4144220-9 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4204326-8 (DE-588)4200055-5 (DE-588)4705956-4 (DE-588)4114528-8 (DE-588)4210428-2 (DE-588)4144220-9
title	Bayesian statistics and marketing
title_auth	Bayesian statistics and marketing
title_exact_search	Bayesian statistics and marketing
title_full	Bayesian statistics and marketing Peter E. Rossi (Anderson School of Management, UCLA, Los Angeles, USA), Greg M. Allenby (Ohio State University, Fisher College of Business, Columbus, USA), Sanjog Misra (University of Chicago, Booth School of Business, Chicago, USA)
title_fullStr	Bayesian statistics and marketing Peter E. Rossi (Anderson School of Management, UCLA, Los Angeles, USA), Greg M. Allenby (Ohio State University, Fisher College of Business, Columbus, USA), Sanjog Misra (University of Chicago, Booth School of Business, Chicago, USA)
title_full_unstemmed	Bayesian statistics and marketing Peter E. Rossi (Anderson School of Management, UCLA, Los Angeles, USA), Greg M. Allenby (Ohio State University, Fisher College of Business, Columbus, USA), Sanjog Misra (University of Chicago, Booth School of Business, Chicago, USA)
title_short	Bayesian statistics and marketing
title_sort	bayesian statistics and marketing
topic	Mathematisches Modell Marketing research Mathematical models Marketing Mathematical models Bayesian statistical decision theory Marketing (DE-588)4037589-4 gnd Bayes-Verfahren (DE-588)4204326-8 gnd Marketingforschung (DE-588)4200055-5 gnd R Programm (DE-588)4705956-4 gnd Mathematisches Modell (DE-588)4114528-8 gnd Bayer-Verfahren (DE-588)4210428-2 gnd Bayes-Entscheidungstheorie (DE-588)4144220-9 gnd
topic_facet	Mathematisches Modell Marketing research Mathematical models Marketing Mathematical models Bayesian statistical decision theory Marketing Bayes-Verfahren Marketingforschung R Programm Bayer-Verfahren Bayes-Entscheidungstheorie
url	https://www.gbv.de/dms/zbw/1882003969.pdf
work_keys_str_mv	AT rossipetere bayesianstatisticsandmarketing AT allenbygregm bayesianstatisticsandmarketing AT misrasanjog bayesianstatisticsandmarketing

Verfügbarkeit

‌

Inhaltsverzeichnis