Gespeichert in:
| Weitere beteiligte Personen: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Cheltenham, Glos, UK ; Northampton, MA, USA
Edward Elgar Publishing
[2024]
|
| Schriftenreihe: | Elgar encyclopedias in business and management
|
| Schlagwörter: | |
| Links: | https://www.gbv.de/dms/zbw/1899230823.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035252575&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | xi, 359 Seiten Illustrationen, Diagramme |
| ISBN: | 9781035307302 |
Internformat
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| 245 | 1 | 0 | |a Elgar encyclopedia of pricing |c edited by Andreas Hinterhuber |
| 246 | 1 | 3 | |a Encyclopedia of pricing |
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Datensatz im Suchindex
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|---|---|
| DE-BY-UBR_katkey | 7028075 |
| DE-BY-UBR_location | UB Lesesaal Wirtschaft |
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| adam_text |
Contents List of contributors Preface Andreas Hinterhuber viii 1 ς9' endings in pricing Robert Μ. Schindler 1 2 К social neuromarketing perspective on price negotiations: how biomarkers add to our understanding of negotiation dynamics IVillemJ. Μ L Verbeke. Richard P. Bagozzi and Frederik Beuk 3 6 Artificial intelligence for online markets: dynamic pricing and personalized pricing Xiaohang (Flora) Feng and Shunyuan Zhang 15 4 Assessing willingness to pay for pricing decisions 23 Kamel Jedidi and Robert J. Morais 5 Conjoint analysis: case study Martin Jarmatz 6 Conjoint analysis for measuring willingness to pay Vithala R. Rao 39 Consumer behavior: cross-cultural dimensions Lala Hu 51 7 8 Consumer price knowledge Hooman Estelami and Donald R. Lehmann 9 xi 63 10 Data-driven B2B sales 68 Jochen Böringer and Dieter Kiewell 11 Design thinking in industrial value-based solution selling 71 Hanna Luotola. Magnus Hellström and Magnus Gustafsson 12 Framing price increase as discount: a new deceptive pricing practice in the online marketplace Sungsik Park and Man Xie 78 83 13 Freemium Tobias Schafers 14 Gain-sharing arrangements in value-based pricing: economic and behavioral perspectives 86 Joona Keränen, Anna Salonen and Harri Terho 15 Hypothetical bias: overview and implications for pricing research Milad Haghani 32 16 54 Cross-cultural differences of price perceptions Andreas Hinterhuber Improving pricing operations with Lean Six Sigma Pricing Xavdeep S. Sodhi 93 99
Elgar encyclopedia 17 of pricing Innovation in pricing: Medtronic case study Federico Gavioli. Alberto Andolina, Paolo Cuzzi and Fabio Ancarani 30 Price elasticity, cross-price elasticity, and advertising elasticity : concepts and summary of prior meta-analytic insights 168 Joseph Korkames and Stefan Stremersch 105 18 Insurance pricing: where prediction meets the business 108 Massimo Cavadini and Davide Burton 31 19 International pricing Fabio Ancarani Price elasticity : practical insights Joseph Korkames 32 20 Legal aspects of pricing in the European Union ] 16 Thomas Zerres and Christopher Zerres Price fairness 185 Sven Feurer and Tina von Daniken 33 Price memory and price knowledge Marc Tanhuele 115 21 Legal aspects of pricing in the US Eugene F. Zelek. Jr. 22 Multi-dimensional (partitioned) pricing 132 Hooman Estelami and Donald R. Lehmann 23 123 24 New product pricing C. Anthony Di Benedetto 140 25 New product pricing in B2B Kostis Indounas 144 26 Online dynamic pricing Robert Phillips 27 Organizing for effective and efficient pricing Björn Ivens Price metrics 191 Christian Schlereth and Bernd Skiera 35 Price mistakes and unintended salue Lan .Xia Pay-What-You-Want Martin Spann and Lucas Stich 195 36 Price optimization 199 Dong Soo Kim and Greg Μ. Allenby 37 Price promotions: a review and peek into the future 203 Hongjun Ye. Jintao Zhang. Youngdai Ион and Rajneesh Suri 38 Price strategies and pricing practices Paul T.M. Ingenbleek 207 146 153 28 Outcome-based pricing schemes Stefan Roth and Eduard Stoppel 29 189 34 Name-Your-Own- Price 138 Martin Spann and Lucas Stich
176 163 39 Price strategies for sustainability Paul T. M. Ingenbleek 210 40 Price w ar: who is it good for? Koen Pauwels 214 41 Price-response functions and their estimation Robert Phillips 217 166 42 Pricing: an agenda for CEOs Stephan Μ. Liozu and Andreas Hinterhuber 223
Contents vH 43 Pricing and customer lifetime value 234 Markus Husemann-Kopetzky 54 Sales variance analysis and pricing 292 Evandro Pollono and Rolands Pupkevics 44 Pricing approaches for servitization success 237 Christian Kowalkowski and Wolfgang Ulaga 55 Strategic pricing Thomas T. Nagle 56 45 Pricing capability in B2B Niklas L. Hallberg The cross-cultural approach to international markets Tiziano Vescovi 46 Pricing in the sharing economy 244 Tobias Schafers and Sabine Benoit 47 Pricing manager: skills and responsibilities David Brown 48 241 49 Pricing services and solutions in B2B markets 265 Jawwad Z. Raja and Thomas Frandsen 50 Pricing: what every manager should know Andreas Hinterhuber 51 Psychological aspects of price-setting Gerald E. Smith Value-based pricing: a framework 306 Andreas Hinterhuber 58 Value creation in business-to-business relationships 314 Thomas Ritter and Achim Walter 59 Value proposition: customer centric value innovation Pekka Töytäri 253 60 Value quantification Andreas Hinterhuber 61 Value quantification: total profit added Todd Snelgrove 62 268 63 277 52 Quantity surcharges Hooman Estelami 283 53 Revenue management Robert Phillips 286 304 57 250 Pricing research: state of the art and future opportunities Aliomar Lino Mattos, José Carlos Tiomatsu Oyadomari and Fernando Nascimento Zatta 302 317 323 334 Value-based selling: an inter-organizational activity integration perspective Pekka Töytäri Willingness to pay for sustainability in B2B and B2C Owais Khan 64 Willingness to pay measurement approaches 349 Klaus Μ. Miller and Z. John Zhang 65
Willingness to pay (WTP) scales Andreas Hinterhuber 340 346 354 |
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| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Edward Elgar Publishing |
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| series2 | Elgar encyclopedias in business and management |
| spellingShingle | Elgar encyclopedia of pricing Marketing (DE-588)4037589-4 gnd Preispolitik (DE-588)4047118-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4047118-4 (DE-588)4014986-9 |
| title | Elgar encyclopedia of pricing |
| title_alt | Encyclopedia of pricing |
| title_auth | Elgar encyclopedia of pricing |
| title_exact_search | Elgar encyclopedia of pricing |
| title_full | Elgar encyclopedia of pricing edited by Andreas Hinterhuber |
| title_fullStr | Elgar encyclopedia of pricing edited by Andreas Hinterhuber |
| title_full_unstemmed | Elgar encyclopedia of pricing edited by Andreas Hinterhuber |
| title_short | Elgar encyclopedia of pricing |
| title_sort | elgar encyclopedia of pricing |
| topic | Marketing (DE-588)4037589-4 gnd Preispolitik (DE-588)4047118-4 gnd |
| topic_facet | Marketing Preispolitik Enzyklopädie |
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