Verfügbarkeit: Handbook of qualitative research methods in marketing

Handbook of qualitative research methods in marketing:

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Bibliographische Detailangaben
Weitere beteiligte Personen:	Belk, Russell W. 1945- (HerausgeberIn), Otnes, Cele 1960- (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Cheltenham, Glos, UK ; Northampton, Massachusetts, USA Edward Elgar Publishing [2024]
Ausgabe:	Second edition
Schriftenreihe:	Research handbooks in business and management series
Schlagwörter:	Marketingforschung Qualitative Methode Marktforschung Verbraucherforschung Aufsatzsammlung
Links:	https://ebookcentral.proquest.com/lib/viadrina-ebooks/detail.action?docID=31692846 https://doi.org/10.4337/9781035302727 https://www.elgaronline.com/view/book/9781035302727/9781035302727.xml https://www.elgaronline.com/view/book/9781035302727/9781035302727.xml https://doi.org/10.4337/9781035302727 https://doi.org/10.4337/9781035302727 https://doi.org/10.4337/9781035302727 https://doi.org/10.4337/9781035302727 https://doi.org/10.4337/9781035302727 https://doi.org/10.4337/9781035302727
Beschreibung:	Titel und Verantwortlichkeitsangabe der Landingpage (Elgaronline) entnommen, da kein Titelblatt vorhanden Literaturangaben
Umfang:	1 Online-Ressource (xxv, 528 Seiten) Illustrationen
ISBN:	9781035302727
DOI:	10.4337/9781035302727

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spellingShingle	Handbook of qualitative research methods in marketing Marketingforschung (DE-588)4200055-5 gnd Qualitative Methode (DE-588)4137346-7 gnd Marktforschung (DE-588)4037630-8 gnd Verbraucherforschung (DE-588)4187567-9 gnd
subject_GND	(DE-588)4200055-5 (DE-588)4137346-7 (DE-588)4037630-8 (DE-588)4187567-9 (DE-588)4143413-4
title	Handbook of qualitative research methods in marketing
title_alt	Qualitative research methods in marketing
title_auth	Handbook of qualitative research methods in marketing
title_exact_search	Handbook of qualitative research methods in marketing
title_full	Handbook of qualitative research methods in marketing edited by Russel W. Belk and Cele Otnes
title_fullStr	Handbook of qualitative research methods in marketing edited by Russel W. Belk and Cele Otnes
title_full_unstemmed	Handbook of qualitative research methods in marketing edited by Russel W. Belk and Cele Otnes
title_short	Handbook of qualitative research methods in marketing
title_sort	handbook of qualitative research methods in marketing
topic	Marketingforschung (DE-588)4200055-5 gnd Qualitative Methode (DE-588)4137346-7 gnd Marktforschung (DE-588)4037630-8 gnd Verbraucherforschung (DE-588)4187567-9 gnd
topic_facet	Marketingforschung Qualitative Methode Marktforschung Verbraucherforschung Aufsatzsammlung
url	https://doi.org/10.4337/9781035302727
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