Retail Reset: Why Physical Stores Are Still the Key to the Future
New consumer trends, the over-supply of brands, products and services, digital acceleration, market fragmentation, new disruptive businesses/models, and the growth of large e-commerce platforms - these have all combined to cause a paradigm shift in commercial distribution. Distribution channels like...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
London
LID Publishing
2023
|
| Ausgabe: | 1st ed |
| Links: | https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=31505449 |
| Zusammenfassung: | New consumer trends, the over-supply of brands, products and services, digital acceleration, market fragmentation, new disruptive businesses/models, and the growth of large e-commerce platforms - these have all combined to cause a paradigm shift in commercial distribution. Distribution channels like multi-brand stores, chain stores, shopping centres and department stores will remain relevant with consumers but if they are to survive, they will have to undergo a complete reset. In this book, two leading figures from retail explain how the structural changes taking place today will affect each retail channel. They explore strategies to promote the rebirth of the retail sector and the companies that operate within it. This reset is based on enhancing the emotional connections with consumers (through memorable content and experiences) so that stores will surprise again. Moreover, it rests on integrating the physical and digital so that shopping, whether online or offline, becomes a connected and singular experience. Ultimately, physical stores remain important for the future of retail and distribution because they offer a live experience and the kind of person-to-person experience that cannot be matched online. However, consumer expectations and behaviour have changed, and the stores of the future will have to transform to keep attracting their attention |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Umfang: | 1 Online-Ressource (160 Seiten) |
| ISBN: | 9781911687351 |
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| illustrated | Not Illustrated |
| indexdate | 2024-12-20T20:24:23Z |
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| isbn | 9781911687351 |
| language | English |
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| spelling | Gimeno, Dimas Verfasser aut Retail Reset Why Physical Stores Are Still the Key to the Future 1st ed London LID Publishing 2023 ©2023 1 Online-Ressource (160 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources New consumer trends, the over-supply of brands, products and services, digital acceleration, market fragmentation, new disruptive businesses/models, and the growth of large e-commerce platforms - these have all combined to cause a paradigm shift in commercial distribution. Distribution channels like multi-brand stores, chain stores, shopping centres and department stores will remain relevant with consumers but if they are to survive, they will have to undergo a complete reset. In this book, two leading figures from retail explain how the structural changes taking place today will affect each retail channel. They explore strategies to promote the rebirth of the retail sector and the companies that operate within it. This reset is based on enhancing the emotional connections with consumers (through memorable content and experiences) so that stores will surprise again. Moreover, it rests on integrating the physical and digital so that shopping, whether online or offline, becomes a connected and singular experience. Ultimately, physical stores remain important for the future of retail and distribution because they offer a live experience and the kind of person-to-person experience that cannot be matched online. However, consumer expectations and behaviour have changed, and the stores of the future will have to transform to keep attracting their attention Lara, Luis Sonstige oth Erscheint auch als Druck-Ausgabe Gimeno, Dimas Retail Reset London : LID Publishing,c2023 |
| spellingShingle | Gimeno, Dimas Retail Reset Why Physical Stores Are Still the Key to the Future |
| title | Retail Reset Why Physical Stores Are Still the Key to the Future |
| title_auth | Retail Reset Why Physical Stores Are Still the Key to the Future |
| title_exact_search | Retail Reset Why Physical Stores Are Still the Key to the Future |
| title_full | Retail Reset Why Physical Stores Are Still the Key to the Future |
| title_fullStr | Retail Reset Why Physical Stores Are Still the Key to the Future |
| title_full_unstemmed | Retail Reset Why Physical Stores Are Still the Key to the Future |
| title_short | Retail Reset |
| title_sort | retail reset why physical stores are still the key to the future |
| title_sub | Why Physical Stores Are Still the Key to the Future |
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