AI innovations in service and tourism marketing:
The use of artificial intelligence (AI) in service and tourism marketing has revolutionized the industry by personalizing customer experiences and optimizing operational efficiency. AI-driven tools analyze vast amounts of data to understand customer preferences, enabling businesses to offer tailored...
Gespeichert in:
| Weitere beteiligte Personen: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
2024
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| Schlagwörter: | |
| Links: | https://doi.org/10.4018/979-8-3693-7909-7 https://doi.org/10.4018/979-8-3693-7909-7 https://doi.org/10.4018/979-8-3693-7909-7 |
| Zusammenfassung: | The use of artificial intelligence (AI) in service and tourism marketing has revolutionized the industry by personalizing customer experiences and optimizing operational efficiency. AI-driven tools analyze vast amounts of data to understand customer preferences, enabling businesses to offer tailored recommendations and promotions. AI-powered marketing campaigns can adapt in real-time, ensuring messages resonate with the right audience.AI Innovations in Service and Tourism Marketing discusses cutting-edge innovations in the use of AI technologies in service and tourism marketing. It explains how to harness these technologies to enhance customer experience and drive engagement. Covering topics such as automation, chatbots, and operational efficiency, this book is an excellent resource for managers, marketing professionals, business leaders, researchers, academicians, educators, and postgraduate students. |
| Umfang: | 1 Online-Ressource (591 Seiten) |
| DOI: | 10.4018/979-8-3693-7909-7 |
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| id | DE-604.BV049869640 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-11T15:38:02Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035209140 |
| oclc_num | 1466936293 |
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| physical | 1 Online-Ressource (591 Seiten) |
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| publishDate | 2024 |
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| publisher | IGI Global |
| record_format | marc |
| spellingShingle | AI innovations in service and tourism marketing Artificial intelligence Marketing applications Service industries Marketing Technological innovations Tourism Marketing Technological innovations |
| title | AI innovations in service and tourism marketing |
| title_alt | Artificial intelligence innovations in service and tourism marketing |
| title_auth | AI innovations in service and tourism marketing |
| title_exact_search | AI innovations in service and tourism marketing |
| title_full | AI innovations in service and tourism marketing Vipin Nadda, Pankaj Kumar Tyagi, Amrik Singh, Vipin Singh, editors |
| title_fullStr | AI innovations in service and tourism marketing Vipin Nadda, Pankaj Kumar Tyagi, Amrik Singh, Vipin Singh, editors |
| title_full_unstemmed | AI innovations in service and tourism marketing Vipin Nadda, Pankaj Kumar Tyagi, Amrik Singh, Vipin Singh, editors |
| title_short | AI innovations in service and tourism marketing |
| title_sort | ai innovations in service and tourism marketing |
| topic | Artificial intelligence Marketing applications Service industries Marketing Technological innovations Tourism Marketing Technological innovations |
| topic_facet | Artificial intelligence Marketing applications Service industries Marketing Technological innovations Tourism Marketing Technological innovations |
| url | https://doi.org/10.4018/979-8-3693-7909-7 |
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