Availability: International Marketing Research | Technische Universität München

International Marketing Research: A Transformative Approach

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Bibliographic Details
Main Author:	Kumar, V. (Author)
Format:	Electronic eBook
Language:	English
Published:	Cham Springer Nature Switzerland 2024 Cham Palgrave Macmillan
Edition:	1st ed. 2024
Subjects:	Marketing Market Research and Competitive Intelligence Digital Marketing Consumer Behavior Branding Marketing research Business intelligence Telemarketing Internet marketing Consumer behavior Branding (Marketing)
Links:	https://doi.org/10.1007/978-3-031-54650-1 https://doi.org/10.1007/978-3-031-54650-1 https://doi.org/10.1007/978-3-031-54650-1 https://doi.org/10.1007/978-3-031-54650-1 https://doi.org/10.1007/978-3-031-54650-1 https://doi.org/10.1007/978-3-031-54650-1 https://doi.org/10.1007/978-3-031-54650-1 https://doi.org/10.1007/978-3-031-54650-1 https://doi.org/10.1007/978-3-031-54650-1 https://doi.org/10.1007/978-3-031-54650-1 https://doi.org/10.1007/978-3-031-54650-1 https://doi.org/10.1007/978-3-031-54650-1 https://doi.org/10.1007/978-3-031-54650-1 https://doi.org/10.1007/978-3-031-54650-1 https://doi.org/10.1007/978-3-031-54650-1 https://doi.org/10.1007/978-3-031-54650-1 https://doi.org/10.1007/978-3-031-54650-1 https://doi.org/10.1007/978-3-031-54650-1 https://doi.org/10.1007/978-3-031-54650-1 https://doi.org/10.1007/978-3-031-54650-1 https://doi.org/10.1007/978-3-031-54650-1 https://doi.org/10.1007/978-3-031-54650-1 https://doi.org/10.1007/978-3-031-54650-1 https://doi.org/10.1007/978-3-031-54650-1 https://doi.org/10.1007/978-3-031-54650-1 https://doi.org/10.1007/978-3-031-54650-1 https://doi.org/10.1007/978-3-031-54650-1
Physical Description:	1 Online-Ressource (XLIX, 611 p. 44 illus., 26 illus. in color)
ISBN:	9783031546501
DOI:	10.1007/978-3-031-54650-1

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id	DE-604.BV049818730
illustrated	Not Illustrated
indexdate	2025-01-11T12:58:28Z
institution	BVB
isbn	9783031546501
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-035158968
oclc_num	1454756732
open_access_boolean
owner	DE-703 DE-1049 DE-1043 DE-M347 DE-523 DE-1102 DE-862 DE-BY-FWS DE-Aug4 DE-860 DE-706 DE-739 DE-19 DE-BY-UBM DE-824 DE-B768 DE-2070s DE-83 DE-91 DE-BY-TUM DE-92 DE-898 DE-BY-UBR DE-858 DE-863 DE-BY-FWS DE-634 DE-573 DE-522 DE-1046 DE-861 DE-1051
owner_facet	DE-703 DE-1049 DE-1043 DE-M347 DE-523 DE-1102 DE-862 DE-BY-FWS DE-Aug4 DE-860 DE-706 DE-739 DE-19 DE-BY-UBM DE-824 DE-B768 DE-2070s DE-83 DE-91 DE-BY-TUM DE-92 DE-898 DE-BY-UBR DE-858 DE-863 DE-BY-FWS DE-634 DE-573 DE-522 DE-1046 DE-861 DE-1051
physical	1 Online-Ressource (XLIX, 611 p. 44 illus., 26 illus. in color)
psigel	ZDB-2-BUM ZDB-2-BUM_2024
publishDate	2024
publishDateSearch	2024
publishDateSort	2024
publisher	Springer Nature Switzerland Palgrave Macmillan
record_format	marc
spellingShingle	Kumar, V. International Marketing Research A Transformative Approach Marketing Market Research and Competitive Intelligence Digital Marketing Consumer Behavior Branding Marketing research Business intelligence Telemarketing Internet marketing Consumer behavior Branding (Marketing)
title	International Marketing Research A Transformative Approach
title_auth	International Marketing Research A Transformative Approach
title_exact_search	International Marketing Research A Transformative Approach
title_full	International Marketing Research A Transformative Approach by V. Kumar
title_fullStr	International Marketing Research A Transformative Approach by V. Kumar
title_full_unstemmed	International Marketing Research A Transformative Approach by V. Kumar
title_short	International Marketing Research
title_sort	international marketing research a transformative approach
title_sub	A Transformative Approach
topic	Marketing Market Research and Competitive Intelligence Digital Marketing Consumer Behavior Branding Marketing research Business intelligence Telemarketing Internet marketing Consumer behavior Branding (Marketing)
topic_facet	Marketing Market Research and Competitive Intelligence Digital Marketing Consumer Behavior Branding Marketing research Business intelligence Telemarketing Internet marketing Consumer behavior Branding (Marketing)
url	https://doi.org/10.1007/978-3-031-54650-1
work_keys_str_mv	AT kumarv internationalmarketingresearchatransformativeapproach

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