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Transformative Marketing: Combining New Age Technologies and Human Insights

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Bibliographic Details
Main Authors:	Kumar, V. (Author), Kotler, Philip (Author)
Format:	Electronic eBook
Language:	English
Published:	Cham Springer Nature Switzerland 2024 Cham Palgrave Macmillan
Edition:	1st ed. 2024
Series:	Palgrave Executive Essentials
Subjects:	Digital Marketing Market Research and Competitive Intelligence Customer Relationship Management Marketing Consumer Behavior Telemarketing Internet marketing Marketing research Business intelligence Customer relations / Management Consumer behavior
Links:	https://doi.org/10.1007/978-3-031-59637-7 https://doi.org/10.1007/978-3-031-59637-7 https://doi.org/10.1007/978-3-031-59637-7 https://doi.org/10.1007/978-3-031-59637-7 https://doi.org/10.1007/978-3-031-59637-7 https://doi.org/10.1007/978-3-031-59637-7 https://doi.org/10.1007/978-3-031-59637-7 https://doi.org/10.1007/978-3-031-59637-7 https://doi.org/10.1007/978-3-031-59637-7 https://doi.org/10.1007/978-3-031-59637-7 https://doi.org/10.1007/978-3-031-59637-7 https://doi.org/10.1007/978-3-031-59637-7 https://doi.org/10.1007/978-3-031-59637-7 https://doi.org/10.1007/978-3-031-59637-7 https://doi.org/10.1007/978-3-031-59637-7 https://doi.org/10.1007/978-3-031-59637-7 https://doi.org/10.1007/978-3-031-59637-7 https://doi.org/10.1007/978-3-031-59637-7 https://doi.org/10.1007/978-3-031-59637-7 https://doi.org/10.1007/978-3-031-59637-7 https://doi.org/10.1007/978-3-031-59637-7 https://doi.org/10.1007/978-3-031-59637-7 https://doi.org/10.1007/978-3-031-59637-7 https://doi.org/10.1007/978-3-031-59637-7 https://doi.org/10.1007/978-3-031-59637-7 https://doi.org/10.1007/978-3-031-59637-7 https://doi.org/10.1007/978-3-031-59637-7
Physical Description:	1 Online-Ressource (XXIX, 379 p. 39 illus., 38 illus. in color)
ISBN:	9783031596377
ISSN:	2731-5622
DOI:	10.1007/978-3-031-59637-7

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id	DE-604.BV049780867
illustrated	Not Illustrated
indexdate	2025-01-11T12:58:27Z
institution	BVB
isbn	9783031596377
issn	2731-5622
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-035121848
oclc_num	1446259939
open_access_boolean
owner	DE-703 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-B768 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-863 DE-BY-FWS DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-573 DE-M347 DE-1102 DE-706 DE-739 DE-634
owner_facet	DE-703 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-B768 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-863 DE-BY-FWS DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-573 DE-M347 DE-1102 DE-706 DE-739 DE-634
physical	1 Online-Ressource (XXIX, 379 p. 39 illus., 38 illus. in color)
psigel	ZDB-2-BUM ZDB-2-BUM_2024
publishDate	2024
publishDateSearch	2024
publishDateSort	2024
publisher	Springer Nature Switzerland Palgrave Macmillan
record_format	marc
series2	Palgrave Executive Essentials
spellingShingle	Kumar, V. Kotler, Philip Transformative Marketing Combining New Age Technologies and Human Insights Digital Marketing Market Research and Competitive Intelligence Customer Relationship Management Marketing Consumer Behavior Telemarketing Internet marketing Marketing research Business intelligence Customer relations / Management Consumer behavior
title	Transformative Marketing Combining New Age Technologies and Human Insights
title_auth	Transformative Marketing Combining New Age Technologies and Human Insights
title_exact_search	Transformative Marketing Combining New Age Technologies and Human Insights
title_full	Transformative Marketing Combining New Age Technologies and Human Insights by V. Kumar, Philip Kotler
title_fullStr	Transformative Marketing Combining New Age Technologies and Human Insights by V. Kumar, Philip Kotler
title_full_unstemmed	Transformative Marketing Combining New Age Technologies and Human Insights by V. Kumar, Philip Kotler
title_short	Transformative Marketing
title_sort	transformative marketing combining new age technologies and human insights
title_sub	Combining New Age Technologies and Human Insights
topic	Digital Marketing Market Research and Competitive Intelligence Customer Relationship Management Marketing Consumer Behavior Telemarketing Internet marketing Marketing research Business intelligence Customer relations / Management Consumer behavior
topic_facet	Digital Marketing Market Research and Competitive Intelligence Customer Relationship Management Marketing Consumer Behavior Telemarketing Internet marketing Marketing research Business intelligence Customer relations / Management Consumer behavior
url	https://doi.org/10.1007/978-3-031-59637-7
work_keys_str_mv	AT kumarv transformativemarketingcombiningnewagetechnologiesandhumaninsights AT kotlerphilip transformativemarketingcombiningnewagetechnologiesandhumaninsights

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