Saved in:
| Other Authors: | , , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey PA, USA
IGI Global
[2024]
|
| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
|
| Subjects: | |
| Links: | https://doi.org/10.4018/979-8-3693-2276-5 https://doi.org/10.4018/979-8-3693-2276-5 https://doi.org/10.4018/979-8-3693-2276-5 https://doi.org/10.4018/979-8-3693-2276-5 |
| Summary: | The idea for the book has emerged in response to the growing significance of artificial intelligence (AI) within the marketing field. |
| Physical Description: | 1 Online-Ressource (xxii, 326 Seiten) |
| ISBN: | 9798369322772 |
| DOI: | 10.4018/979-8-3693-2276-5 |
Staff View
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV049735932 | ||
| 003 | DE-604 | ||
| 005 | 20240709 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 240610s2024 xx o|||| 00||| eng d | ||
| 020 | |a 9798369322772 |c ebook |9 979-8-3693-2277-2 | ||
| 024 | 7 | |a 10.4018/979-8-3693-2276-5 |2 doi | |
| 035 | |a (ZDB-98-IGB)00332241 | ||
| 035 | |a (OCoLC)1443584402 | ||
| 035 | |a (DE-599)BVBBV049735932 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-91 |a DE-898 |a DE-1050 | ||
| 082 | 0 | |a 658.800285/63 | |
| 245 | 1 | 0 | |a Balancing automation and human interaction in modern marketing |c Arjun Nair, Sridhar Manohar, Amit Mittal, Wasim Ahmed |
| 264 | 1 | |a Hershey PA, USA |b IGI Global |c [2024] | |
| 264 | 4 | |c © 2024 | |
| 300 | |a 1 Online-Ressource (xxii, 326 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 520 | |a The idea for the book has emerged in response to the growing significance of artificial intelligence (AI) within the marketing field. | ||
| 650 | 4 | |a Artificial intelligence | |
| 650 | 4 | |a Automation | |
| 650 | 4 | |a Marketing |x Technological innovations | |
| 700 | 1 | |a Nair, Arjun J. |d 1986- |0 (DE-588)1330418506 |4 edt | |
| 700 | 1 | |a Manohar, Sridhar |d 1986- |0 (DE-588)1330418328 |4 edt | |
| 700 | 1 | |a Mittal, Amit |d 1974- |4 edt | |
| 700 | 1 | |a Ahmed, Wasim |0 (DE-588)1054242518 |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 979-8-3693-2276-5 |
| 856 | 4 | 0 | |u https://doi.org/10.4018/979-8-3693-2276-5 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035078041 | |
| 966 | e | |u https://doi.org/10.4018/979-8-3693-2276-5 |l DE-91 |p ZDB-98-IGB |q TUM_Paketkauf_2024 |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/979-8-3693-2276-5 |l DE-898 |p ZDB-98-IGB |q FHR_PDA_IGB |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/979-8-3693-2276-5 |l DE-1050 |p ZDB-98-IGB |x Verlag |3 Volltext | |
Record in the Search Index
| DE-BY-OTHR_katkey | 7013992 |
|---|---|
| DE-BY-TUM_katkey | 2797864 |
| _version_ | 1831257864034844673 |
| adam_text | |
| any_adam_object | |
| author2 | Nair, Arjun J. 1986- Manohar, Sridhar 1986- Mittal, Amit 1974- Ahmed, Wasim |
| author2_role | edt edt edt edt |
| author2_variant | a j n aj ajn s m sm a m am w a wa |
| author_GND | (DE-588)1330418506 (DE-588)1330418328 (DE-588)1054242518 |
| author_facet | Nair, Arjun J. 1986- Manohar, Sridhar 1986- Mittal, Amit 1974- Ahmed, Wasim |
| building | Verbundindex |
| bvnumber | BV049735932 |
| collection | ZDB-98-IGB |
| ctrlnum | (ZDB-98-IGB)00332241 (OCoLC)1443584402 (DE-599)BVBBV049735932 |
| dewey-full | 658.800285/63 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.800285/63 |
| dewey-search | 658.800285/63 |
| dewey-sort | 3658.800285 263 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.4018/979-8-3693-2276-5 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000zc 4500</leader><controlfield tag="001">BV049735932</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240709</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">240610s2024 xx o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9798369322772</subfield><subfield code="c">ebook</subfield><subfield code="9">979-8-3693-2277-2</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/979-8-3693-2276-5</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-98-IGB)00332241</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1443584402</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV049735932</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-1050</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.800285/63</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Balancing automation and human interaction in modern marketing</subfield><subfield code="c">Arjun Nair, Sridhar Manohar, Amit Mittal, Wasim Ahmed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey PA, USA</subfield><subfield code="b">IGI Global</subfield><subfield code="c">[2024]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2024</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xxii, 326 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Advances in marketing, customer relationship management, and e-services (AMCRMES) book series</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">The idea for the book has emerged in response to the growing significance of artificial intelligence (AI) within the marketing field.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Artificial intelligence</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Automation</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Technological innovations</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Nair, Arjun J.</subfield><subfield code="d">1986-</subfield><subfield code="0">(DE-588)1330418506</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Manohar, Sridhar</subfield><subfield code="d">1986-</subfield><subfield code="0">(DE-588)1330418328</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Mittal, Amit</subfield><subfield code="d">1974-</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ahmed, Wasim</subfield><subfield code="0">(DE-588)1054242518</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">979-8-3693-2276-5</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.4018/979-8-3693-2276-5</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-035078041</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/979-8-3693-2276-5</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">TUM_Paketkauf_2024</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/979-8-3693-2276-5</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FHR_PDA_IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/979-8-3693-2276-5</subfield><subfield code="l">DE-1050</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV049735932 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-11T15:38:05Z |
| institution | BVB |
| isbn | 9798369322772 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035078041 |
| oclc_num | 1443584402 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM DE-898 DE-BY-UBR DE-1050 |
| owner_facet | DE-91 DE-BY-TUM DE-898 DE-BY-UBR DE-1050 |
| physical | 1 Online-Ressource (xxii, 326 Seiten) |
| psigel | ZDB-98-IGB ZDB-98-IGB TUM_Paketkauf_2024 ZDB-98-IGB FHR_PDA_IGB |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | IGI Global |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spellingShingle | Balancing automation and human interaction in modern marketing Artificial intelligence Automation Marketing Technological innovations |
| title | Balancing automation and human interaction in modern marketing |
| title_auth | Balancing automation and human interaction in modern marketing |
| title_exact_search | Balancing automation and human interaction in modern marketing |
| title_full | Balancing automation and human interaction in modern marketing Arjun Nair, Sridhar Manohar, Amit Mittal, Wasim Ahmed |
| title_fullStr | Balancing automation and human interaction in modern marketing Arjun Nair, Sridhar Manohar, Amit Mittal, Wasim Ahmed |
| title_full_unstemmed | Balancing automation and human interaction in modern marketing Arjun Nair, Sridhar Manohar, Amit Mittal, Wasim Ahmed |
| title_short | Balancing automation and human interaction in modern marketing |
| title_sort | balancing automation and human interaction in modern marketing |
| topic | Artificial intelligence Automation Marketing Technological innovations |
| topic_facet | Artificial intelligence Automation Marketing Technological innovations |
| url | https://doi.org/10.4018/979-8-3693-2276-5 |
| work_keys_str_mv | AT nairarjunj balancingautomationandhumaninteractioninmodernmarketing AT manoharsridhar balancingautomationandhumaninteractioninmodernmarketing AT mittalamit balancingautomationandhumaninteractioninmodernmarketing AT ahmedwasim balancingautomationandhumaninteractioninmodernmarketing |