Brand management: co-creating meaningful brands
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London
Sage Publications
[2024]
|
| Ausgabe: | Third edition |
| Schlagwörter: | |
| Umfang: | xx, 415 Seiten Illustrationen 23 cm |
| ISBN: | 9781529616989 9781529616972 |
Internformat
MARC
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| 100 | 1 | |a Beverland, Michael B. |e Verfasser |0 (DE-588)1160717486 |4 aut | |
| 245 | 1 | 0 | |a Brand management |b co-creating meaningful brands |c Michael Beverland and Pinar Cankurtaran |
| 250 | |a Third edition | ||
| 264 | 1 | |a London |b Sage Publications |c [2024] | |
| 300 | |a xx, 415 Seiten |b Illustrationen |c 23 cm | ||
| 336 | |b txt |2 rdacontent | ||
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| 653 | 0 | |a Branding (Marketing) | |
| 653 | 0 | |a Brand name products | |
| 653 | 0 | |a Stratégie de marque | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Beverland, Michael B. Cankurtaran, Pinar 1982- |
| author_GND | (DE-588)1160717486 (DE-588)1326210718 |
| author_facet | Beverland, Michael B. Cankurtaran, Pinar 1982- |
| author_role | aut aut |
| author_sort | Beverland, Michael B. |
| author_variant | m b b mb mbb p c pc |
| building | Verbundindex |
| bvnumber | BV049652289 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)1437849362 (DE-599)BVBBV049652289 |
| discipline | Wirtschaftswissenschaften |
| edition | Third edition |
| format | Book |
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| id | DE-604.BV049652289 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T20:17:52Z |
| institution | BVB |
| isbn | 9781529616989 9781529616972 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034995706 |
| oclc_num | 1437849362 |
| open_access_boolean | |
| owner | DE-739 DE-863 DE-BY-FWS DE-1049 DE-898 DE-BY-UBR DE-1050 |
| owner_facet | DE-739 DE-863 DE-BY-FWS DE-1049 DE-898 DE-BY-UBR DE-1050 |
| physical | xx, 415 Seiten Illustrationen 23 cm |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Sage Publications |
| record_format | marc |
| spelling | Beverland, Michael B. Verfasser (DE-588)1160717486 aut Brand management co-creating meaningful brands Michael Beverland and Pinar Cankurtaran Third edition London Sage Publications [2024] xx, 415 Seiten Illustrationen 23 cm txt rdacontent n rdamedia nc rdacarrier Markenartikel (DE-588)4037584-5 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Branding (Marketing) Brand name products Stratégie de marque Produits de marque branding Markenartikel (DE-588)4037584-5 s Marketingmanagement (DE-588)4168907-0 s DE-604 Cankurtaran, Pinar 1982- Verfasser (DE-588)1326210718 aut |
| spellingShingle | Beverland, Michael B. Cankurtaran, Pinar 1982- Brand management co-creating meaningful brands Markenartikel (DE-588)4037584-5 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4037584-5 (DE-588)4168907-0 |
| title | Brand management co-creating meaningful brands |
| title_auth | Brand management co-creating meaningful brands |
| title_exact_search | Brand management co-creating meaningful brands |
| title_full | Brand management co-creating meaningful brands Michael Beverland and Pinar Cankurtaran |
| title_fullStr | Brand management co-creating meaningful brands Michael Beverland and Pinar Cankurtaran |
| title_full_unstemmed | Brand management co-creating meaningful brands Michael Beverland and Pinar Cankurtaran |
| title_short | Brand management |
| title_sort | brand management co creating meaningful brands |
| title_sub | co-creating meaningful brands |
| topic | Markenartikel (DE-588)4037584-5 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Markenartikel Marketingmanagement |
| work_keys_str_mv | AT beverlandmichaelb brandmanagementcocreatingmeaningfulbrands AT cankurtaranpinar brandmanagementcocreatingmeaningfulbrands |