Social media and online consumer decision making in the fashion industry:
Gespeichert in:
| Weitere beteiligte Personen: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Hershey, PA
IGI Global
[2023]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES)
|
| Schlagwörter: | |
| Links: | http://www.gbv.de/dms/bowker/toc/9781668487532.pdf |
| Abstract: | "The main objective of the proposed book is to force relevant businesses in the current sector to take advantage of the use of social media communication technologies for improving their marketing strategies. Web-based social media tools are pertinent for businesses to energize their core competencies and capabilities. Thus, this book will aim to discuss how the fashion businesses can benefit from the social media innovation approaches in digital environment"-- |
| Beschreibung: | Includes bibliographical references and index |
| Umfang: | XX, 393 Seiten |
| ISBN: | 9781668487532 9781668487549 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV049607264 | ||
| 003 | DE-604 | ||
| 005 | 20240523 | ||
| 007 | t| | ||
| 008 | 240312s2023 xxu |||| 00||| eng d | ||
| 020 | |a 9781668487532 |c hbk |9 978-1-66848-753-2 | ||
| 020 | |a 9781668487549 |c pbk |9 978-1-66848-754-9 | ||
| 035 | |a (OCoLC)1437838183 | ||
| 035 | |a (DE-599)KXP1852402458 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-11 | ||
| 082 | 0 | |a 746.9/20688 |2 23 | |
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 245 | 1 | 0 | |a Social media and online consumer decision making in the fashion industry |c Theodore Tarnanidis, Eyridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis |
| 264 | 1 | |a Hershey, PA |b IGI Global |c [2023] | |
| 264 | 4 | |c © 2023 | |
| 300 | |a XX, 393 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) | |
| 500 | |a Includes bibliographical references and index | ||
| 520 | 3 | |a "The main objective of the proposed book is to force relevant businesses in the current sector to take advantage of the use of social media communication technologies for improving their marketing strategies. Web-based social media tools are pertinent for businesses to energize their core competencies and capabilities. Thus, this book will aim to discuss how the fashion businesses can benefit from the social media innovation approaches in digital environment"-- | |
| 653 | 0 | |a Fashion merchandising | |
| 653 | 0 | |a Clothing trade / Marketing | |
| 653 | 0 | |a Social media | |
| 700 | 1 | |a Tarnanidis, Theodore |d 1977- |0 (DE-588)1167980980 |4 edt | |
| 700 | 1 | |a Papachristou, Eyridiki |d 1975- |4 edt | |
| 700 | 1 | |a Karypidis, Michail |d 1975- |4 edt | |
| 700 | 1 | |a Ismyrlis, Vasileios |d 1971- |0 (DE-588)1300494816 |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 9781668487556 |
| 856 | 4 | 2 | |u http://www.gbv.de/dms/bowker/toc/9781668487532.pdf |v 2023-08-28 |x Aggregator |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-034951546 | |
Datensatz im Suchindex
| _version_ | 1818991839433195520 |
|---|---|
| any_adam_object | |
| author2 | Tarnanidis, Theodore 1977- Papachristou, Eyridiki 1975- Karypidis, Michail 1975- Ismyrlis, Vasileios 1971- |
| author2_role | edt edt edt edt |
| author2_variant | t t tt e p ep m k mk v i vi |
| author_GND | (DE-588)1167980980 (DE-588)1300494816 |
| author_facet | Tarnanidis, Theodore 1977- Papachristou, Eyridiki 1975- Karypidis, Michail 1975- Ismyrlis, Vasileios 1971- |
| building | Verbundindex |
| bvnumber | BV049607264 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)1437838183 (DE-599)KXP1852402458 |
| dewey-full | 746.9/20688 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 746 - Textile arts |
| dewey-raw | 746.9/20688 |
| dewey-search | 746.9/20688 |
| dewey-sort | 3746.9 520688 |
| dewey-tens | 740 - Graphic arts and decorative arts |
| discipline | Kunstgeschichte Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02108nam a2200445 c 4500</leader><controlfield tag="001">BV049607264</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240523 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">240312s2023 xxu |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781668487532</subfield><subfield code="c">hbk</subfield><subfield code="9">978-1-66848-753-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781668487549</subfield><subfield code="c">pbk</subfield><subfield code="9">978-1-66848-754-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1437838183</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KXP1852402458</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">XD-US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-11</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">746.9/20688</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Social media and online consumer decision making in the fashion industry</subfield><subfield code="c">Theodore Tarnanidis, Eyridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, PA</subfield><subfield code="b">IGI Global</subfield><subfield code="c">[2023]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2023</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XX, 393 Seiten</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Advances in marketing, customer relationship management, and e-services (AMCRMES)</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"The main objective of the proposed book is to force relevant businesses in the current sector to take advantage of the use of social media communication technologies for improving their marketing strategies. Web-based social media tools are pertinent for businesses to energize their core competencies and capabilities. Thus, this book will aim to discuss how the fashion businesses can benefit from the social media innovation approaches in digital environment"--</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Fashion merchandising</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Clothing trade / Marketing</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Social media</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Tarnanidis, Theodore</subfield><subfield code="d">1977-</subfield><subfield code="0">(DE-588)1167980980</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Papachristou, Eyridiki</subfield><subfield code="d">1975-</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Karypidis, Michail</subfield><subfield code="d">1975-</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ismyrlis, Vasileios</subfield><subfield code="d">1971-</subfield><subfield code="0">(DE-588)1300494816</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">9781668487556</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="u">http://www.gbv.de/dms/bowker/toc/9781668487532.pdf</subfield><subfield code="v">2023-08-28</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-034951546</subfield></datafield></record></collection> |
| id | DE-604.BV049607264 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T20:16:38Z |
| institution | BVB |
| isbn | 9781668487532 9781668487549 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034951546 |
| oclc_num | 1437838183 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | XX, 393 Seiten |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | IGI Global |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) |
| spelling | Social media and online consumer decision making in the fashion industry Theodore Tarnanidis, Eyridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis Hershey, PA IGI Global [2023] © 2023 XX, 393 Seiten txt rdacontent n rdamedia nc rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) Includes bibliographical references and index "The main objective of the proposed book is to force relevant businesses in the current sector to take advantage of the use of social media communication technologies for improving their marketing strategies. Web-based social media tools are pertinent for businesses to energize their core competencies and capabilities. Thus, this book will aim to discuss how the fashion businesses can benefit from the social media innovation approaches in digital environment"-- Fashion merchandising Clothing trade / Marketing Social media Tarnanidis, Theodore 1977- (DE-588)1167980980 edt Papachristou, Eyridiki 1975- edt Karypidis, Michail 1975- edt Ismyrlis, Vasileios 1971- (DE-588)1300494816 edt Erscheint auch als Online-Ausgabe 9781668487556 http://www.gbv.de/dms/bowker/toc/9781668487532.pdf 2023-08-28 Aggregator Inhaltsverzeichnis |
| spellingShingle | Social media and online consumer decision making in the fashion industry |
| title | Social media and online consumer decision making in the fashion industry |
| title_auth | Social media and online consumer decision making in the fashion industry |
| title_exact_search | Social media and online consumer decision making in the fashion industry |
| title_full | Social media and online consumer decision making in the fashion industry Theodore Tarnanidis, Eyridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis |
| title_fullStr | Social media and online consumer decision making in the fashion industry Theodore Tarnanidis, Eyridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis |
| title_full_unstemmed | Social media and online consumer decision making in the fashion industry Theodore Tarnanidis, Eyridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis |
| title_short | Social media and online consumer decision making in the fashion industry |
| title_sort | social media and online consumer decision making in the fashion industry |
| url | http://www.gbv.de/dms/bowker/toc/9781668487532.pdf |
| work_keys_str_mv | AT tarnanidistheodore socialmediaandonlineconsumerdecisionmakinginthefashionindustry AT papachristoueyridiki socialmediaandonlineconsumerdecisionmakinginthefashionindustry AT karypidismichail socialmediaandonlineconsumerdecisionmakinginthefashionindustry AT ismyrlisvasileios socialmediaandonlineconsumerdecisionmakinginthefashionindustry |