Gespeichert in:
| Weitere beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
[2023]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and E-services (AMCRMES)
Premier reference source |
| Schlagwörter: | |
| Zusammenfassung: | In today's modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developin |
| Umfang: | xxiii, 410 Seiten Illustrationen, Diagramme |
| ISBN: | hbk 9781668481660 1668481669 9781668481684 |
| ISSN: | 2327-5502 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV049579917 | ||
| 003 | DE-604 | ||
| 005 | 20240425 | ||
| 007 | t| | ||
| 008 | 240222s2023 xx a||| |||| 00||| eng d | ||
| 020 | |a hbk |a 9781668481660 |9 9781668481660 | ||
| 020 | |a 1668481669 |9 1668481669 | ||
| 020 | |a 9781668481684 |c pbk |9 9781668481684 | ||
| 035 | |a (OCoLC)1430760390 | ||
| 035 | |a (DE-599)BVBBV049579917 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-11 | ||
| 082 | 0 | |a 004.678 | |
| 084 | |a QC 344 |0 (DE-625)141272: |2 rvk | ||
| 084 | |a WIR 523 |2 stub | ||
| 084 | |a DAT 000 |2 stub | ||
| 245 | 1 | 0 | |a Global applications of the Internet of things in digital marketing |c Arshi Naim, V. Ajantha Devi |
| 264 | 1 | |a Hershey, Pennsylvania |b IGI Global |c [2023] | |
| 264 | 4 | |c © 2023 | |
| 300 | |a xxiii, 410 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Advances in marketing, customer relationship management, and E-services (AMCRMES) |x 2327-5502 | |
| 490 | 0 | |a Premier reference source | |
| 520 | |a In today's modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developin | ||
| 650 | 4 | |a Internet of things |x Marketing | |
| 650 | 4 | |a Technological innovations |x Marketing | |
| 650 | 4 | |a Internet |x Technological innovations | |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 700 | 1 | |a Naim, Arshi |d 1976- |0 (DE-588)1272155323 |4 edt | |
| 700 | 1 | |a Devi, V. Ajantha |d 1981- |0 (DE-588)1294789619 |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-66848-168-4 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-034924860 | |
Datensatz im Suchindex
| _version_ | 1818991794595037184 |
|---|---|
| any_adam_object | |
| author2 | Naim, Arshi 1976- Devi, V. Ajantha 1981- |
| author2_role | edt edt |
| author2_variant | a n an v a d va vad |
| author_GND | (DE-588)1272155323 (DE-588)1294789619 |
| author_facet | Naim, Arshi 1976- Devi, V. Ajantha 1981- |
| building | Verbundindex |
| bvnumber | BV049579917 |
| classification_rvk | QC 344 |
| classification_tum | WIR 523 DAT 000 |
| ctrlnum | (OCoLC)1430760390 (DE-599)BVBBV049579917 |
| dewey-full | 004.678 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 004 - Computer science |
| dewey-raw | 004.678 |
| dewey-search | 004.678 |
| dewey-sort | 14.678 |
| dewey-tens | 000 - Computer science, information, general works |
| discipline | Informatik Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02022nam a2200445 c 4500</leader><controlfield tag="001">BV049579917</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240425 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">240222s2023 xx a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">hbk</subfield><subfield code="a">9781668481660</subfield><subfield code="9">9781668481660</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1668481669</subfield><subfield code="9">1668481669</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781668481684</subfield><subfield code="c">pbk</subfield><subfield code="9">9781668481684</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1430760390</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV049579917</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-11</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">004.678</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QC 344</subfield><subfield code="0">(DE-625)141272:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 523</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">DAT 000</subfield><subfield code="2">stub</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Global applications of the Internet of things in digital marketing</subfield><subfield code="c">Arshi Naim, V. Ajantha Devi</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, Pennsylvania</subfield><subfield code="b">IGI Global</subfield><subfield code="c">[2023]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2023</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xxiii, 410 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Advances in marketing, customer relationship management, and E-services (AMCRMES)</subfield><subfield code="x">2327-5502</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Premier reference source</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">In today's modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developin</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet of things</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Technological innovations</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet</subfield><subfield code="x">Technological innovations</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Naim, Arshi</subfield><subfield code="d">1976-</subfield><subfield code="0">(DE-588)1272155323</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Devi, V. Ajantha</subfield><subfield code="d">1981-</subfield><subfield code="0">(DE-588)1294789619</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-66848-168-4</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-034924860</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV049579917 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T20:15:56Z |
| institution | BVB |
| isbn | hbk 9781668481660 1668481669 9781668481684 |
| issn | 2327-5502 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034924860 |
| oclc_num | 1430760390 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | xxiii, 410 Seiten Illustrationen, Diagramme |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | IGI Global |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and E-services (AMCRMES) Premier reference source |
| spelling | Global applications of the Internet of things in digital marketing Arshi Naim, V. Ajantha Devi Hershey, Pennsylvania IGI Global [2023] © 2023 xxiii, 410 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Advances in marketing, customer relationship management, and E-services (AMCRMES) 2327-5502 Premier reference source In today's modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developin Internet of things Marketing Technological innovations Marketing Internet Technological innovations (DE-588)4143413-4 Aufsatzsammlung gnd-content Naim, Arshi 1976- (DE-588)1272155323 edt Devi, V. Ajantha 1981- (DE-588)1294789619 edt Erscheint auch als Online-Ausgabe 978-1-66848-168-4 |
| spellingShingle | Global applications of the Internet of things in digital marketing Internet of things Marketing Technological innovations Marketing Internet Technological innovations |
| subject_GND | (DE-588)4143413-4 |
| title | Global applications of the Internet of things in digital marketing |
| title_auth | Global applications of the Internet of things in digital marketing |
| title_exact_search | Global applications of the Internet of things in digital marketing |
| title_full | Global applications of the Internet of things in digital marketing Arshi Naim, V. Ajantha Devi |
| title_fullStr | Global applications of the Internet of things in digital marketing Arshi Naim, V. Ajantha Devi |
| title_full_unstemmed | Global applications of the Internet of things in digital marketing Arshi Naim, V. Ajantha Devi |
| title_short | Global applications of the Internet of things in digital marketing |
| title_sort | global applications of the internet of things in digital marketing |
| topic | Internet of things Marketing Technological innovations Marketing Internet Technological innovations |
| topic_facet | Internet of things Marketing Technological innovations Marketing Internet Technological innovations Aufsatzsammlung |
| work_keys_str_mv | AT naimarshi globalapplicationsoftheinternetofthingsindigitalmarketing AT devivajantha globalapplicationsoftheinternetofthingsindigitalmarketing |