Creative library marketing and publicity: best practices
Gespeichert in:
| Weitere beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Lanham
Rowman & Littlefield
[2015]
|
| Schriftenreihe: | Best practices in library services
|
| Schlagwörter: | |
| Links: | https://ebookcentral.proquest.com/lib/khifiit/detail.action?docID=4086028 |
| Beschreibung: | Description based on print version record |
| Umfang: | 1 Online-Ressource (206 pages) illustrations |
| ISBN: | 9781442254220 |
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| 245 | 1 | 0 | |a Creative library marketing and publicity |b best practices |c edited by Robert J. Lackie and M. Sandra Wood |
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| 490 | 0 | |a Best practices in library services | |
| 500 | |a Description based on print version record | ||
| 505 | 8 | |a Building a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns | |
| 650 | 4 | |a Libraries |x Marketing | |
| 650 | 4 | |a Libraries |x Public relations | |
| 650 | 4 | |a Libraries |z United States |v Case studies | |
| 700 | 1 | |a Lackie, Robert J. |d 1966- |4 edt | |
| 700 | 1 | |a Wood, M. Sandra |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |t Creative library marketing and publicity : best practices |d Lanham : Rowman & Littlefield, [2015] |k Best practices in library services |
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Datensatz im Suchindex
| _version_ | 1818991763495321600 |
|---|---|
| any_adam_object | |
| author2 | Lackie, Robert J. 1966- Wood, M. Sandra |
| author2_role | edt edt |
| author2_variant | r j l rj rjl m s w ms msw |
| author_facet | Lackie, Robert J. 1966- Wood, M. Sandra |
| building | Verbundindex |
| bvnumber | BV049560332 |
| collection | ZDB-30-PAD |
| contents | Building a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns |
| ctrlnum | (ZDB-30-PQE)EBC4086028 (ZDB-30-PAD)EBC4086028 (ZDB-89-EBL)EBL4086028 (ZDB-38-EBR)ebr11125170 (OCoLC)919317240 (DE-599)BVBBV049560332 |
| dewey-full | 021.7 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 021 - Relationships of libraries and archives |
| dewey-raw | 021.7 |
| dewey-search | 021.7 |
| dewey-sort | 221.7 |
| dewey-tens | 020 - Library and information sciences |
| discipline | Allgemeines |
| format | Electronic eBook |
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| id | DE-604.BV049560332 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T20:15:26Z |
| institution | BVB |
| isbn | 9781442254220 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034905786 |
| oclc_num | 919317240 |
| open_access_boolean | |
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| owner_facet | DE-Y3 |
| physical | 1 Online-Ressource (206 pages) illustrations |
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| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Rowman & Littlefield |
| record_format | marc |
| series2 | Best practices in library services |
| spelling | Creative library marketing and publicity best practices edited by Robert J. Lackie and M. Sandra Wood Lanham Rowman & Littlefield [2015] 2015 1 Online-Ressource (206 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Best practices in library services Description based on print version record Building a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns Libraries Marketing Libraries Public relations Libraries United States Case studies Lackie, Robert J. 1966- edt Wood, M. Sandra edt Erscheint auch als Druck-Ausgabe Creative library marketing and publicity : best practices Lanham : Rowman & Littlefield, [2015] Best practices in library services |
| spellingShingle | Creative library marketing and publicity best practices Building a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns Libraries Marketing Libraries Public relations Libraries United States Case studies |
| title | Creative library marketing and publicity best practices |
| title_auth | Creative library marketing and publicity best practices |
| title_exact_search | Creative library marketing and publicity best practices |
| title_full | Creative library marketing and publicity best practices edited by Robert J. Lackie and M. Sandra Wood |
| title_fullStr | Creative library marketing and publicity best practices edited by Robert J. Lackie and M. Sandra Wood |
| title_full_unstemmed | Creative library marketing and publicity best practices edited by Robert J. Lackie and M. Sandra Wood |
| title_short | Creative library marketing and publicity |
| title_sort | creative library marketing and publicity best practices |
| title_sub | best practices |
| topic | Libraries Marketing Libraries Public relations Libraries United States Case studies |
| topic_facet | Libraries Marketing Libraries Public relations Libraries United States Case studies |
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