Strategic market management:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, NJ
Wiley
[2024]
|
| Ausgabe: | twelfth edition |
| Schlagwörter: | |
| Umfang: | x, 395, C-13, A-7, N-27, I-18 Seiten Illustrationen, Diagramme |
| ISBN: | 9781119802860 |
Internformat
MARC
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| 100 | 1 | |a Aaker, David A. |d 1938- |e Verfasser |0 (DE-588)123018641 |4 aut | |
| 245 | 1 | 0 | |a Strategic market management |c David A. Aaker (Vice-Chariman, Prophet Professor Emeritus, University of California, Berkley), Christine Moorman (T. Austin Finch Sr. Professor of Business Administration, Fuqua School of Business, Duke University |
| 250 | |a twelfth edition | ||
| 264 | 1 | |a Hoboken, NJ |b Wiley |c [2024] | |
| 300 | |a x, 395, C-13, A-7, N-27, I-18 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
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| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markt |0 (DE-588)4037621-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
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| 689 | 3 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 3 | |5 DE-604 | |
| 700 | 1 | |a Moorman, Christine |e Verfasser |0 (DE-588)17095370X |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, adobe pdf |z 9781119802891 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, epub |z 9781119802792 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-034843016 | |
Datensatz im Suchindex
| _version_ | 1818991660160253952 |
|---|---|
| any_adam_object | |
| author | Aaker, David A. 1938- Moorman, Christine |
| author_GND | (DE-588)123018641 (DE-588)17095370X |
| author_facet | Aaker, David A. 1938- Moorman, Christine |
| author_role | aut aut |
| author_sort | Aaker, David A. 1938- |
| author_variant | d a a da daa c m cm |
| building | Verbundindex |
| bvnumber | BV049497823 |
| classification_rvk | QP 600 QP 612 QP 680 |
| ctrlnum | (OCoLC)1409445408 (DE-599)BVBBV049497823 |
| discipline | Wirtschaftswissenschaften |
| edition | twelfth edition |
| format | Book |
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| id | DE-604.BV049497823 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T20:13:47Z |
| institution | BVB |
| isbn | 9781119802860 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034843016 |
| oclc_num | 1409445408 |
| open_access_boolean | |
| owner | DE-945 DE-1051 DE-1050 DE-188 DE-N2 |
| owner_facet | DE-945 DE-1051 DE-1050 DE-188 DE-N2 |
| physical | x, 395, C-13, A-7, N-27, I-18 Seiten Illustrationen, Diagramme |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Wiley |
| record_format | marc |
| spelling | Aaker, David A. 1938- Verfasser (DE-588)123018641 aut Strategic market management David A. Aaker (Vice-Chariman, Prophet Professor Emeritus, University of California, Berkley), Christine Moorman (T. Austin Finch Sr. Professor of Business Administration, Fuqua School of Business, Duke University twelfth edition Hoboken, NJ Wiley [2024] x, 395, C-13, A-7, N-27, I-18 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Markt (DE-588)4037621-7 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Markt (DE-588)4037621-7 s Marketingstrategie (DE-588)4120697-6 s Management (DE-588)4037278-9 s Marketingmanagement (DE-588)4168907-0 s Moorman, Christine Verfasser (DE-588)17095370X aut Erscheint auch als Online-Ausgabe, adobe pdf 9781119802891 Erscheint auch als Online-Ausgabe, epub 9781119802792 |
| spellingShingle | Aaker, David A. 1938- Moorman, Christine Strategic market management Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd Markt (DE-588)4037621-7 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4037278-9 (DE-588)4037621-7 (DE-588)4124261-0 (DE-588)4120697-6 |
| title | Strategic market management |
| title_auth | Strategic market management |
| title_exact_search | Strategic market management |
| title_full | Strategic market management David A. Aaker (Vice-Chariman, Prophet Professor Emeritus, University of California, Berkley), Christine Moorman (T. Austin Finch Sr. Professor of Business Administration, Fuqua School of Business, Duke University |
| title_fullStr | Strategic market management David A. Aaker (Vice-Chariman, Prophet Professor Emeritus, University of California, Berkley), Christine Moorman (T. Austin Finch Sr. Professor of Business Administration, Fuqua School of Business, Duke University |
| title_full_unstemmed | Strategic market management David A. Aaker (Vice-Chariman, Prophet Professor Emeritus, University of California, Berkley), Christine Moorman (T. Austin Finch Sr. Professor of Business Administration, Fuqua School of Business, Duke University |
| title_short | Strategic market management |
| title_sort | strategic market management |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd Markt (DE-588)4037621-7 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketingmanagement Marketing Management Markt Strategisches Management Marketingstrategie |
| work_keys_str_mv | AT aakerdavida strategicmarketmanagement AT moormanchristine strategicmarketmanagement |