Digital content marketing: creating value in practice
Gespeichert in:
| Weitere beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
London ; New York
Routledge
2024
|
| Ausgabe: | First published |
| Schlagwörter: | |
| Links: | https://doi.org/10.4324/9781003346500 https://doi.org/10.4324/9781003346500 |
| Umfang: | 1 Online-Ressource (xv, 240 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781003346500 |
| DOI: | 10.4324/9781003346500 |
Internformat
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| 653 | 0 | |a Strategic planning | |
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Datensatz im Suchindex
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| author2 | Becker, Benjamin Bosser, Fabian |
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| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.4324/9781003346500 |
| edition | First published |
| format | Electronic eBook |
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| spelling | Digital content marketing creating value in practice edited by Agata Krowinska, Christof Backhaus, Benjamin Becker, and Fabian Bosser First published London ; New York Routledge 2024 1 Online-Ressource (xv, 240 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Online-Marketing (DE-588)7706419-7 gnd rswk-swf Wertorientiertes Management (DE-588)4776793-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Content Management (DE-588)4673954-3 gnd rswk-swf Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Internet marketing Strategic planning Value added Marketing sur Internet Planification stratégique Valeur ajoutée (DE-588)4143413-4 Aufsatzsammlung gnd-content Content Management (DE-588)4673954-3 s Online-Marketing (DE-588)7706419-7 s Markenpolitik (DE-588)4144679-3 s Marketingkonzept (DE-588)4120696-4 s Wertorientiertes Management (DE-588)4776793-5 s DE-604 Krowinska, Agata Sonstige (DE-588)131683753X oth Backhaus, Christof 1976- Sonstige (DE-588)13965156X oth Becker, Benjamin (DE-588)142925497 edt Bosser, Fabian (DE-588)1318833957 edt Erscheint auch als Druck-Ausgabe, Hardcover 978-1-03-238737-6 Erscheint auch als Druck-Ausgabe, Paperback 978-1-032-34679-3 https://doi.org/10.4324/9781003346500 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Digital content marketing creating value in practice Online-Marketing (DE-588)7706419-7 gnd Wertorientiertes Management (DE-588)4776793-5 gnd Markenpolitik (DE-588)4144679-3 gnd Content Management (DE-588)4673954-3 gnd Marketingkonzept (DE-588)4120696-4 gnd |
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| title | Digital content marketing creating value in practice |
| title_auth | Digital content marketing creating value in practice |
| title_exact_search | Digital content marketing creating value in practice |
| title_full | Digital content marketing creating value in practice edited by Agata Krowinska, Christof Backhaus, Benjamin Becker, and Fabian Bosser |
| title_fullStr | Digital content marketing creating value in practice edited by Agata Krowinska, Christof Backhaus, Benjamin Becker, and Fabian Bosser |
| title_full_unstemmed | Digital content marketing creating value in practice edited by Agata Krowinska, Christof Backhaus, Benjamin Becker, and Fabian Bosser |
| title_short | Digital content marketing |
| title_sort | digital content marketing creating value in practice |
| title_sub | creating value in practice |
| topic | Online-Marketing (DE-588)7706419-7 gnd Wertorientiertes Management (DE-588)4776793-5 gnd Markenpolitik (DE-588)4144679-3 gnd Content Management (DE-588)4673954-3 gnd Marketingkonzept (DE-588)4120696-4 gnd |
| topic_facet | Online-Marketing Wertorientiertes Management Markenpolitik Content Management Marketingkonzept Aufsatzsammlung |
| url | https://doi.org/10.4324/9781003346500 |
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