Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI
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Datensatz im Suchindex
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any_adam_object | |
author | Zaidi, Neha Maurya, Mohit Grima, Simon Tyagi, Pallavi |
author_facet | Zaidi, Neha Maurya, Mohit Grima, Simon Tyagi, Pallavi |
author_role | aut aut aut aut |
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dewey-ones | 006 - Special computer methods |
dewey-raw | 006.3 |
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dewey-tens | 000 - Computer science, information, general works |
discipline | Informatik Wirtschaftswissenschaften |
doi_str_mv | 10.1007/978-1-4842-9810-7 |
edition | 1st ed. 2024 |
format | Electronic eBook |
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institution | BVB |
isbn | 9781484298107 |
language | English |
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spelling | Zaidi, Neha Verfasser aut Building AI Driven Marketing Capabilities Understand Customer Needs and Deliver Value Through AI by Neha Zaidi, Mohit Maurya, Simon Grima, Pallavi Tyagi 1st ed. 2024 Berkeley, CA Apress 2024 Berkeley, CA Apress 1 Online-Ressource (VI, 340 p. 63 illus) txt rdacontent c rdamedia cr rdacarrier Artificial Intelligence Data Science Marketing Digital Marketing Consumer Behavior Market Research and Competitive Intelligence Artificial intelligence Artificial intelligence / Data processing Telemarketing Internet marketing Consumer behavior Marketing research Business intelligence Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherzufriedenheit (DE-588)4129147-5 gnd rswk-swf Künstliche Intelligenz (DE-588)4033447-8 gnd rswk-swf Marketing (DE-588)4037589-4 s Künstliche Intelligenz (DE-588)4033447-8 s Verbraucherzufriedenheit (DE-588)4129147-5 s DE-604 Maurya, Mohit aut Grima, Simon aut Tyagi, Pallavi aut Erscheint auch als Druck-Ausgabe 978-1-4842-9809-1 Erscheint auch als Druck-Ausgabe 978-1-4842-9811-4 https://doi.org/10.1007/978-1-4842-9810-7 Verlag URL des Erstveröffentlichers Volltext |
spellingShingle | Zaidi, Neha Maurya, Mohit Grima, Simon Tyagi, Pallavi Building AI Driven Marketing Capabilities Understand Customer Needs and Deliver Value Through AI Artificial Intelligence Data Science Marketing Digital Marketing Consumer Behavior Market Research and Competitive Intelligence Artificial intelligence Artificial intelligence / Data processing Telemarketing Internet marketing Consumer behavior Marketing research Business intelligence Marketing (DE-588)4037589-4 gnd Verbraucherzufriedenheit (DE-588)4129147-5 gnd Künstliche Intelligenz (DE-588)4033447-8 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4129147-5 (DE-588)4033447-8 |
title | Building AI Driven Marketing Capabilities Understand Customer Needs and Deliver Value Through AI |
title_auth | Building AI Driven Marketing Capabilities Understand Customer Needs and Deliver Value Through AI |
title_exact_search | Building AI Driven Marketing Capabilities Understand Customer Needs and Deliver Value Through AI |
title_full | Building AI Driven Marketing Capabilities Understand Customer Needs and Deliver Value Through AI by Neha Zaidi, Mohit Maurya, Simon Grima, Pallavi Tyagi |
title_fullStr | Building AI Driven Marketing Capabilities Understand Customer Needs and Deliver Value Through AI by Neha Zaidi, Mohit Maurya, Simon Grima, Pallavi Tyagi |
title_full_unstemmed | Building AI Driven Marketing Capabilities Understand Customer Needs and Deliver Value Through AI by Neha Zaidi, Mohit Maurya, Simon Grima, Pallavi Tyagi |
title_short | Building AI Driven Marketing Capabilities |
title_sort | building ai driven marketing capabilities understand customer needs and deliver value through ai |
title_sub | Understand Customer Needs and Deliver Value Through AI |
topic | Artificial Intelligence Data Science Marketing Digital Marketing Consumer Behavior Market Research and Competitive Intelligence Artificial intelligence Artificial intelligence / Data processing Telemarketing Internet marketing Consumer behavior Marketing research Business intelligence Marketing (DE-588)4037589-4 gnd Verbraucherzufriedenheit (DE-588)4129147-5 gnd Künstliche Intelligenz (DE-588)4033447-8 gnd |
topic_facet | Artificial Intelligence Data Science Marketing Digital Marketing Consumer Behavior Market Research and Competitive Intelligence Artificial intelligence Artificial intelligence / Data processing Telemarketing Internet marketing Consumer behavior Marketing research Business intelligence Verbraucherzufriedenheit Künstliche Intelligenz |
url | https://doi.org/10.1007/978-1-4842-9810-7 |
work_keys_str_mv | AT zaidineha buildingaidrivenmarketingcapabilitiesunderstandcustomerneedsanddelivervaluethroughai AT mauryamohit buildingaidrivenmarketingcapabilitiesunderstandcustomerneedsanddelivervaluethroughai AT grimasimon buildingaidrivenmarketingcapabilitiesunderstandcustomerneedsanddelivervaluethroughai AT tyagipallavi buildingaidrivenmarketingcapabilitiesunderstandcustomerneedsanddelivervaluethroughai |