APA (7th ed.) Citation

Rademacher, U. (2023). Customer Centricity in New Product Development: Radical Customer Orientation as the Key to High-potential Innovations (1st ed. 2023.). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-662-67697-4

Chicago Style (17th ed.) Citation

Rademacher, Ute. Customer Centricity in New Product Development: Radical Customer Orientation as the Key to High-potential Innovations. 1st ed. 2023. Berlin, Heidelberg: Springer Berlin Heidelberg, 2023. https://doi.org/10.1007/978-3-662-67697-4.

MLA (9th ed.) Citation

Rademacher, Ute. Customer Centricity in New Product Development: Radical Customer Orientation as the Key to High-potential Innovations. 1st ed. 2023. Springer Berlin Heidelberg, 2023. https://doi.org/10.1007/978-3-662-67697-4.