Perspectives in marketing, innovation and strategy:
Gespeichert in:
| Weitere beteiligte Personen: | , , , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London ; New York
Routledge
2024
|
| Umfang: | xl, 254 Seiten Diagramme |
| ISBN: | 9781032360898 9781032574868 |
Internformat
MARC
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| 020 | |a 9781032360898 |c hbk |9 978-1-032-36089-8 | ||
| 020 | |a 9781032574868 |c pbk |9 978-1-032-57486-8 | ||
| 035 | |a (OCoLC)1410703485 | ||
| 035 | |a (DE-599)HBZHT021878544 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-N2 |a DE-1050 | ||
| 084 | |a QP 210 |0 (DE-625)141841: |2 rvk | ||
| 245 | 1 | 0 | |a Perspectives in marketing, innovation and strategy |c Edited by Philip Kotler, Subhadip Roy, Satyajit Chaktrabarti, Dipak Saha and Rabin Mazumder |
| 264 | 1 | |a London ; New York |b Routledge |c 2024 | |
| 300 | |a xl, 254 Seiten |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 700 | 1 | |a Kotler, Philip |d 1931- |0 (DE-588)121409600 |4 edt | |
| 700 | 1 | |a Roy, Subhadip |4 edt | |
| 700 | 1 | |a Chakrabarti, Satyajit |4 edt | |
| 700 | 1 | |a Saha, Dipak |4 edt | |
| 700 | 1 | |a Mazumder, Rabin |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-003-43446-7 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-034620388 | |
Datensatz im Suchindex
| _version_ | 1818991270242025472 |
|---|---|
| any_adam_object | |
| author2 | Kotler, Philip 1931- Roy, Subhadip Chakrabarti, Satyajit Saha, Dipak Mazumder, Rabin |
| author2_role | edt edt edt edt edt |
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| author_GND | (DE-588)121409600 |
| author_facet | Kotler, Philip 1931- Roy, Subhadip Chakrabarti, Satyajit Saha, Dipak Mazumder, Rabin |
| building | Verbundindex |
| bvnumber | BV049360208 |
| classification_rvk | QP 210 |
| ctrlnum | (OCoLC)1410703485 (DE-599)HBZHT021878544 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV049360208 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T20:07:35Z |
| institution | BVB |
| isbn | 9781032360898 9781032574868 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034620388 |
| oclc_num | 1410703485 |
| open_access_boolean | |
| owner | DE-N2 DE-1050 |
| owner_facet | DE-N2 DE-1050 |
| physical | xl, 254 Seiten Diagramme |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Routledge |
| record_format | marc |
| spelling | Perspectives in marketing, innovation and strategy Edited by Philip Kotler, Subhadip Roy, Satyajit Chaktrabarti, Dipak Saha and Rabin Mazumder London ; New York Routledge 2024 xl, 254 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Kotler, Philip 1931- (DE-588)121409600 edt Roy, Subhadip edt Chakrabarti, Satyajit edt Saha, Dipak edt Mazumder, Rabin edt Erscheint auch als Online-Ausgabe 978-1-003-43446-7 |
| spellingShingle | Perspectives in marketing, innovation and strategy |
| title | Perspectives in marketing, innovation and strategy |
| title_auth | Perspectives in marketing, innovation and strategy |
| title_exact_search | Perspectives in marketing, innovation and strategy |
| title_full | Perspectives in marketing, innovation and strategy Edited by Philip Kotler, Subhadip Roy, Satyajit Chaktrabarti, Dipak Saha and Rabin Mazumder |
| title_fullStr | Perspectives in marketing, innovation and strategy Edited by Philip Kotler, Subhadip Roy, Satyajit Chaktrabarti, Dipak Saha and Rabin Mazumder |
| title_full_unstemmed | Perspectives in marketing, innovation and strategy Edited by Philip Kotler, Subhadip Roy, Satyajit Chaktrabarti, Dipak Saha and Rabin Mazumder |
| title_short | Perspectives in marketing, innovation and strategy |
| title_sort | perspectives in marketing innovation and strategy |
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