Confronting security and privacy challenges in digital marketing:
Confronting security and privacy challenges in digital marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact tha...
Gespeichert in:
| Weitere beteiligte Personen: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hershey PA, USA
IGI Global
[2023]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES)
|
| Schlagwörter: | |
| Links: | https://doi.org/10.4018/978-1-6684-8958-1 https://doi.org/10.4018/978-1-6684-8958-1 https://doi.org/10.4018/978-1-6684-8958-1 https://doi.org/10.4018/978-1-6684-8958-1 https://doi.org/10.4018/978-1-6684-8958-1 https://doi.org/10.4018/978-1-6684-8958-1 |
| Zusammenfassung: | Confronting security and privacy challenges in digital marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more |
| Umfang: | 1 Online-Ressource (xix, 393 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781668489604 |
| DOI: | 10.4018/978-1-6684-8958-1 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV049069744 | ||
| 003 | DE-604 | ||
| 005 | 20241001 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 230727s2023 xx a||| o|||| 00||| eng d | ||
| 020 | |a 9781668489604 |9 978-1-66848-960-4 | ||
| 024 | 7 | |a 10.4018/978-1-6684-8958-1 |2 doi | |
| 035 | |a (ZDB-98-IGB)00316938 | ||
| 035 | |a (ZDB-98-IGB)9781668489604 | ||
| 035 | |a (OCoLC)1392137196 | ||
| 035 | |a (DE-599)BVBBV049069744 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-91 |a DE-706 |a DE-83 |a DE-898 |a DE-1050 | ||
| 082 | 0 | |a 658.478 | |
| 084 | |a QP 621 |0 (DE-625)141912: |2 rvk | ||
| 084 | |a WIR 523 |2 stub | ||
| 084 | |a DAT 000 |2 stub | ||
| 245 | 1 | 0 | |a Confronting security and privacy challenges in digital marketing |c Paulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira, Ana Isabel Torres |
| 264 | 1 | |a Hershey PA, USA |b IGI Global |c [2023] | |
| 300 | |a 1 Online-Ressource (xix, 393 Seiten) |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) | |
| 520 | |a Confronting security and privacy challenges in digital marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more | ||
| 650 | 4 | |a Data protection | |
| 650 | 4 | |a Information resources management |x Security measures | |
| 650 | 4 | |a Consumer protection | |
| 650 | 4 | |a Teleshopping |x Security measures | |
| 650 | 4 | |a Computer security | |
| 700 | 1 | |a Pires, Paulo Botelho |d 1967- |0 (DE-588)1245941577 |4 edt | |
| 700 | 1 | |a Duarte Santos, José |d 1966- |0 (DE-588)1195093748 |4 edt | |
| 700 | 1 | |a Pereira, Inês Veiga |d 1977- |0 (DE-588)1241859132 |4 edt | |
| 700 | 1 | |a Torres, Ana Isabel |d 1965- |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 1668489589 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9781668489581 |
| 856 | 4 | 0 | |u https://doi.org/10.4018/978-1-6684-8958-1 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-034331729 | |
| 966 | e | |u https://doi.org/10.4018/978-1-6684-8958-1 |l DE-898 |p ZDB-98-IGB |q FHR_PDA_IGB_Kauf |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-6684-8958-1 |l DE-83 |p ZDB-98-IGB |q TUB_EBS_IGB |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-6684-8958-1 |l DE-91 |p ZDB-98-IGB |q TUM_Paketkauf_2023 |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-6684-8958-1 |l DE-706 |p ZDB-98-IGB |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-6684-8958-1 |l DE-1050 |p ZDB-98-IGB |x Verlag |3 Volltext | |
Datensatz im Suchindex
| DE-BY-TUM_katkey | 2754055 |
|---|---|
| _version_ | 1821936665444220929 |
| adam_text | |
| any_adam_object | |
| author2 | Pires, Paulo Botelho 1967- Duarte Santos, José 1966- Pereira, Inês Veiga 1977- Torres, Ana Isabel 1965- |
| author2_role | edt edt edt edt |
| author2_variant | p b p pb pbp s j d sj sjd i v p iv ivp a i t ai ait |
| author_GND | (DE-588)1245941577 (DE-588)1195093748 (DE-588)1241859132 |
| author_facet | Pires, Paulo Botelho 1967- Duarte Santos, José 1966- Pereira, Inês Veiga 1977- Torres, Ana Isabel 1965- |
| building | Verbundindex |
| bvnumber | BV049069744 |
| classification_rvk | QP 621 |
| classification_tum | WIR 523 DAT 000 |
| collection | ZDB-98-IGB |
| ctrlnum | (ZDB-98-IGB)00316938 (ZDB-98-IGB)9781668489604 (OCoLC)1392137196 (DE-599)BVBBV049069744 |
| dewey-full | 658.478 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.478 |
| dewey-search | 658.478 |
| dewey-sort | 3658.478 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Informatik Wirtschaftswissenschaften |
| doi_str_mv | 10.4018/978-1-6684-8958-1 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000zc 4500</leader><controlfield tag="001">BV049069744</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20241001</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">230727s2023 xx a||| o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781668489604</subfield><subfield code="9">978-1-66848-960-4</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/978-1-6684-8958-1</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-98-IGB)00316938</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-98-IGB)9781668489604</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1392137196</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV049069744</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-1050</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.478</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 621</subfield><subfield code="0">(DE-625)141912:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 523</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">DAT 000</subfield><subfield code="2">stub</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Confronting security and privacy challenges in digital marketing</subfield><subfield code="c">Paulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira, Ana Isabel Torres</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey PA, USA</subfield><subfield code="b">IGI Global</subfield><subfield code="c">[2023]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xix, 393 Seiten)</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Advances in marketing, customer relationship management, and e-services (AMCRMES)</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Confronting security and privacy challenges in digital marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Data protection</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Information resources management</subfield><subfield code="x">Security measures</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer protection</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Teleshopping</subfield><subfield code="x">Security measures</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Computer security</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Pires, Paulo Botelho</subfield><subfield code="d">1967-</subfield><subfield code="0">(DE-588)1245941577</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Duarte Santos, José</subfield><subfield code="d">1966-</subfield><subfield code="0">(DE-588)1195093748</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Pereira, Inês Veiga</subfield><subfield code="d">1977-</subfield><subfield code="0">(DE-588)1241859132</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Torres, Ana Isabel</subfield><subfield code="d">1965-</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">1668489589</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9781668489581</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.4018/978-1-6684-8958-1</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-034331729</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-6684-8958-1</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FHR_PDA_IGB_Kauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-6684-8958-1</subfield><subfield code="l">DE-83</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">TUB_EBS_IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-6684-8958-1</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">TUM_Paketkauf_2023</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-6684-8958-1</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-6684-8958-1</subfield><subfield code="l">DE-1050</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV049069744 |
| illustrated | Illustrated |
| indexdate | 2025-01-11T19:20:07Z |
| institution | BVB |
| isbn | 9781668489604 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034331729 |
| oclc_num | 1392137196 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM DE-706 DE-83 DE-898 DE-BY-UBR DE-1050 |
| owner_facet | DE-91 DE-BY-TUM DE-706 DE-83 DE-898 DE-BY-UBR DE-1050 |
| physical | 1 Online-Ressource (xix, 393 Seiten) Illustrationen, Diagramme |
| psigel | ZDB-98-IGB ZDB-98-IGB FHR_PDA_IGB_Kauf ZDB-98-IGB TUB_EBS_IGB ZDB-98-IGB TUM_Paketkauf_2023 |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | IGI Global |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) |
| spellingShingle | Confronting security and privacy challenges in digital marketing Data protection Information resources management Security measures Consumer protection Teleshopping Security measures Computer security |
| title | Confronting security and privacy challenges in digital marketing |
| title_auth | Confronting security and privacy challenges in digital marketing |
| title_exact_search | Confronting security and privacy challenges in digital marketing |
| title_full | Confronting security and privacy challenges in digital marketing Paulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira, Ana Isabel Torres |
| title_fullStr | Confronting security and privacy challenges in digital marketing Paulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira, Ana Isabel Torres |
| title_full_unstemmed | Confronting security and privacy challenges in digital marketing Paulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira, Ana Isabel Torres |
| title_short | Confronting security and privacy challenges in digital marketing |
| title_sort | confronting security and privacy challenges in digital marketing |
| topic | Data protection Information resources management Security measures Consumer protection Teleshopping Security measures Computer security |
| topic_facet | Data protection Information resources management Security measures Consumer protection Teleshopping Security measures Computer security |
| url | https://doi.org/10.4018/978-1-6684-8958-1 |
| work_keys_str_mv | AT pirespaulobotelho confrontingsecurityandprivacychallengesindigitalmarketing AT duartesantosjose confrontingsecurityandprivacychallengesindigitalmarketing AT pereirainesveiga confrontingsecurityandprivacychallengesindigitalmarketing AT torresanaisabel confrontingsecurityandprivacychallengesindigitalmarketing |