Handbook of research on achieving sustainable development goals with sustainable marketing:
Saved in:
| Other Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey PA, USA
IGI Global
[2023]
|
| Series: | Advances in marketing, customer relationship management, and e-services
|
| Subjects: | |
| Links: | http://doi.org/10.4018/978-1-6684-8681-8 http://doi.org/10.4018/978-1-6684-8681-8 https://doi.org/10.4018/978-1-6684-8681-8 https://doi.org/10.4018/978-1-6684-8681-8 http://doi.org/10.4018/978-1-6684-8681-8 http://doi.org/10.4018/978-1-6684-8681-8 |
| Abstract: | "Achieving Sustainable Development Goals With Sustainable Marketing illuminates current developments in sustainable marketing and the new trends and tendencies concerning the concept in theory and practice. The book also explores the concept of sustainable marketing in today's context of the digital age, explains its boundaries and benefits, and describes the challenges and opportunities as well as the advantages and potential disadvantages of sustainable marketing and branding efforts. Covering key topics such as branding, marketing ethics, and corporate social responsibility, this premier reference source is ideal for marketers, business owners, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students"-- |
| Physical Description: | 1 Online-Ressource (xxii, 455 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781668486832 |
| DOI: | 10.4018/978-1-6684-8681-8 |
Staff View
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| 245 | 1 | 0 | |a Handbook of research on achieving sustainable development goals with sustainable marketing |c Iza Gigauri, Maria Palazzo, Maria Antonella Ferri |
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| 505 | 8 | |a Section 1. Sustainable marketing for the sustainable development goals. Chapter 1. Intelligent packaging: a strategy for boosting sustainable marketing and contributing to the sustainable development goals ; Chapter 2. The past, present, and future of sustainable marketing ; Chapter 3. Green cosmetics: determinants of purchase intention ; Chapter 4. Digital marketing and service strategies for sustainable development of visual culture: a case study of M Museum in Hong Kong ; Chapter 5. Setting a sustainable human resource strategy in the context of sustainable business and marketing principles ; Chapter 6. Re-innovative organizational design: sustainable branding and effective communication applied models in a world with new borders/without borders -- | |
| 505 | 8 | |a Section 2. Marketing and digitalization for achieving sustainability. Chapter 7. Social media communication and sustainability perception in business: the moderating role of social media influencers ; Chapter 8. Importance of sustainable marketing initiatives for supporting the sustainable development goals ; Chapter 9. Digital marketing and sustainability competitive advantage: a conceptual framework ; Chapter 10. Design of business processes for marketing activity -- | |
| 505 | 8 | |a Section 3. Marketing and digitalization for achieving sustainability: country and industry context. Chapter 11. Digitalization of the marketing strategy as SMEs' sustainable development guarantee ; Chapter 12. The impact of social marketing and corporate social responsibility on energy savings as a competitive strategy ; Chapter 13. The threat of unplanned urban and real estate expansion to environmental sustainability: a fresh insight from Pakistan ; Chapter 14. Sustainable healthcare reforming model based on marketing: case of Georgia ; Chapter 15. Circular economy as a sustainable development marketing tool ; Chapter 16. Unethical outsourcing and marketing of international clothing, fashion brands, and global supply chains: a case study of Bangladesh's RMG industry -- | |
| 505 | 8 | |a Section 4. Green, digital, and sustainable marketing for sustainable development. Chapter 17. Green marketing: sustainability is already a reality in marketing ; Chapter 18. Internet marketing as an effective instrument for the development of companies in the era of sustainable marketing ; Chapter 19. The role of artificial intelligence in modern Finance and sustainable marketing ; Chapter 20. Why do we need sustainable digital marketing? | |
| 520 | 3 | |a "Achieving Sustainable Development Goals With Sustainable Marketing illuminates current developments in sustainable marketing and the new trends and tendencies concerning the concept in theory and practice. The book also explores the concept of sustainable marketing in today's context of the digital age, explains its boundaries and benefits, and describes the challenges and opportunities as well as the advantages and potential disadvantages of sustainable marketing and branding efforts. Covering key topics such as branding, marketing ethics, and corporate social responsibility, this premier reference source is ideal for marketers, business owners, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students"-- | |
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| contents | Section 1. Sustainable marketing for the sustainable development goals. Chapter 1. Intelligent packaging: a strategy for boosting sustainable marketing and contributing to the sustainable development goals ; Chapter 2. The past, present, and future of sustainable marketing ; Chapter 3. Green cosmetics: determinants of purchase intention ; Chapter 4. Digital marketing and service strategies for sustainable development of visual culture: a case study of M Museum in Hong Kong ; Chapter 5. Setting a sustainable human resource strategy in the context of sustainable business and marketing principles ; Chapter 6. Re-innovative organizational design: sustainable branding and effective communication applied models in a world with new borders/without borders -- Section 2. Marketing and digitalization for achieving sustainability. Chapter 7. Social media communication and sustainability perception in business: the moderating role of social media influencers ; Chapter 8. Importance of sustainable marketing initiatives for supporting the sustainable development goals ; Chapter 9. Digital marketing and sustainability competitive advantage: a conceptual framework ; Chapter 10. Design of business processes for marketing activity -- Section 3. Marketing and digitalization for achieving sustainability: country and industry context. Chapter 11. Digitalization of the marketing strategy as SMEs' sustainable development guarantee ; Chapter 12. The impact of social marketing and corporate social responsibility on energy savings as a competitive strategy ; Chapter 13. The threat of unplanned urban and real estate expansion to environmental sustainability: a fresh insight from Pakistan ; Chapter 14. Sustainable healthcare reforming model based on marketing: case of Georgia ; Chapter 15. Circular economy as a sustainable development marketing tool ; Chapter 16. Unethical outsourcing and marketing of international clothing, fashion brands, and global supply chains: a case study of Bangladesh's RMG industry -- Section 4. Green, digital, and sustainable marketing for sustainable development. Chapter 17. Green marketing: sustainability is already a reality in marketing ; Chapter 18. Internet marketing as an effective instrument for the development of companies in the era of sustainable marketing ; Chapter 19. The role of artificial intelligence in modern Finance and sustainable marketing ; Chapter 20. Why do we need sustainable digital marketing? |
| ctrlnum | (ZDB-98-IGB)9781668486832 (OCoLC)1392151248 (DE-599)BVBBV049062151 |
| discipline | Informatik Wirtschaftswissenschaften |
| doi_str_mv | 10.4018/978-1-6684-8681-8 |
| format | Electronic eBook |
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| isbn | 9781668486832 |
| language | English |
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| spellingShingle | Handbook of research on achieving sustainable development goals with sustainable marketing Section 1. Sustainable marketing for the sustainable development goals. Chapter 1. Intelligent packaging: a strategy for boosting sustainable marketing and contributing to the sustainable development goals ; Chapter 2. The past, present, and future of sustainable marketing ; Chapter 3. Green cosmetics: determinants of purchase intention ; Chapter 4. Digital marketing and service strategies for sustainable development of visual culture: a case study of M Museum in Hong Kong ; Chapter 5. Setting a sustainable human resource strategy in the context of sustainable business and marketing principles ; Chapter 6. Re-innovative organizational design: sustainable branding and effective communication applied models in a world with new borders/without borders -- Section 2. Marketing and digitalization for achieving sustainability. Chapter 7. Social media communication and sustainability perception in business: the moderating role of social media influencers ; Chapter 8. Importance of sustainable marketing initiatives for supporting the sustainable development goals ; Chapter 9. Digital marketing and sustainability competitive advantage: a conceptual framework ; Chapter 10. Design of business processes for marketing activity -- Section 3. Marketing and digitalization for achieving sustainability: country and industry context. Chapter 11. Digitalization of the marketing strategy as SMEs' sustainable development guarantee ; Chapter 12. The impact of social marketing and corporate social responsibility on energy savings as a competitive strategy ; Chapter 13. The threat of unplanned urban and real estate expansion to environmental sustainability: a fresh insight from Pakistan ; Chapter 14. Sustainable healthcare reforming model based on marketing: case of Georgia ; Chapter 15. Circular economy as a sustainable development marketing tool ; Chapter 16. Unethical outsourcing and marketing of international clothing, fashion brands, and global supply chains: a case study of Bangladesh's RMG industry -- Section 4. Green, digital, and sustainable marketing for sustainable development. Chapter 17. Green marketing: sustainability is already a reality in marketing ; Chapter 18. Internet marketing as an effective instrument for the development of companies in the era of sustainable marketing ; Chapter 19. The role of artificial intelligence in modern Finance and sustainable marketing ; Chapter 20. Why do we need sustainable digital marketing? Marketing (DE-588)4037589-4 gnd Theorie (DE-588)4059787-8 gnd Praxisbezug (DE-588)4115613-4 gnd Nachhaltigkeit (DE-588)4326464-5 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4059787-8 (DE-588)4115613-4 (DE-588)4326464-5 (DE-588)4143413-4 |
| title | Handbook of research on achieving sustainable development goals with sustainable marketing |
| title_auth | Handbook of research on achieving sustainable development goals with sustainable marketing |
| title_exact_search | Handbook of research on achieving sustainable development goals with sustainable marketing |
| title_full | Handbook of research on achieving sustainable development goals with sustainable marketing Iza Gigauri, Maria Palazzo, Maria Antonella Ferri |
| title_fullStr | Handbook of research on achieving sustainable development goals with sustainable marketing Iza Gigauri, Maria Palazzo, Maria Antonella Ferri |
| title_full_unstemmed | Handbook of research on achieving sustainable development goals with sustainable marketing Iza Gigauri, Maria Palazzo, Maria Antonella Ferri |
| title_short | Handbook of research on achieving sustainable development goals with sustainable marketing |
| title_sort | handbook of research on achieving sustainable development goals with sustainable marketing |
| topic | Marketing (DE-588)4037589-4 gnd Theorie (DE-588)4059787-8 gnd Praxisbezug (DE-588)4115613-4 gnd Nachhaltigkeit (DE-588)4326464-5 gnd |
| topic_facet | Marketing Theorie Praxisbezug Nachhaltigkeit Aufsatzsammlung |
| url | http://doi.org/10.4018/978-1-6684-8681-8 |
| work_keys_str_mv | AT gigauriiza handbookofresearchonachievingsustainabledevelopmentgoalswithsustainablemarketing AT palazzomaria handbookofresearchonachievingsustainabledevelopmentgoalswithsustainablemarketing AT ferrimariaantonella handbookofresearchonachievingsustainabledevelopmentgoalswithsustainablemarketing |