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Digital marketing: integrating strategy, sustainability, and purpose

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Bibliographic Details
Main Authors:	Kaufman, Ira Morton 1947- (Author), Horton, Chris (Author), Soltanifar, Mariusz (Author)
Format:	Book
Language:	English
Published:	New York ; London Routledge 2024
Edition:	Second edition
Subjects:	Online-Marketing Computerunterstütztes Verfahren Marketing Electronic Commerce Internet marketing Marketing / Management
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034317106&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Physical Description:	xxi, 485 Seiten Illustrationen
ISBN:	9781138497276 9781138497283

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MARC


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Record in the Search Index

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adam_text	Figures [ix] About the Authors [x] Acknowledgements [xii] Foreword: Embrace the Sustainable Marketing Normal, Phillip Kotler [xiii] Foreword: Adopta Sustainable Mindset; Market with Purpose, Roberto Croci [xv] Preface: What is Digital, and Why Should I Care? [xvi] Introduction: Your Roadmap to Digital Integration [1] Transforming from Traditional to Digital Values [15] К Digitally Challenged Enterprise [23] Drivers of Change [39] Fundamentals of the Sustainable Marketing Normal [109] Managing the Sustainable Marketing Normal [138] Integrated Digital Marketing [161] Define and Establish [181] Convey and Augment [207] Connect and Convert [250] Measure and Refine [282] Сішрки ip Сікнікл iz t;lkipi, ii TABLE OF CONTENTS Digital Alignment [305] Structural Integration [324] Evaluation and Return on Investment [356] Chapter 14: Chapter 15: Building Shared Value [383] From Social Enterprise to Digitally Integrated Organization [404] Glossary [427] index [447]
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author	Kaufman, Ira Morton 1947- Horton, Chris Soltanifar, Mariusz
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dewey-search	658.8/72
dewey-sort	3658.8 272
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	Second edition
format	Book
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isbn	9781138497276 9781138497283
language	English
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physical	xxi, 485 Seiten Illustrationen
publishDate	2024
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spellingShingle	Kaufman, Ira Morton 1947- Horton, Chris Soltanifar, Mariusz Digital marketing integrating strategy, sustainability, and purpose Online-Marketing (DE-588)7706419-7 gnd Computerunterstütztes Verfahren (DE-588)4139030-1 gnd Marketing (DE-588)4037589-4 gnd Electronic Commerce (DE-588)4592128-3 gnd
subject_GND	(DE-588)7706419-7 (DE-588)4139030-1 (DE-588)4037589-4 (DE-588)4592128-3
title	Digital marketing integrating strategy, sustainability, and purpose
title_auth	Digital marketing integrating strategy, sustainability, and purpose
title_exact_search	Digital marketing integrating strategy, sustainability, and purpose
title_full	Digital marketing integrating strategy, sustainability, and purpose Ira Kaufman, Chris Horton, Mariusz Soltanifar
title_fullStr	Digital marketing integrating strategy, sustainability, and purpose Ira Kaufman, Chris Horton, Mariusz Soltanifar
title_full_unstemmed	Digital marketing integrating strategy, sustainability, and purpose Ira Kaufman, Chris Horton, Mariusz Soltanifar
title_short	Digital marketing
title_sort	digital marketing integrating strategy sustainability and purpose
title_sub	integrating strategy, sustainability, and purpose
topic	Online-Marketing (DE-588)7706419-7 gnd Computerunterstütztes Verfahren (DE-588)4139030-1 gnd Marketing (DE-588)4037589-4 gnd Electronic Commerce (DE-588)4592128-3 gnd
topic_facet	Online-Marketing Computerunterstütztes Verfahren Marketing Electronic Commerce
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034317106&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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