Global applications of the Internet of Things in digital marketing:
In today's modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to be...
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey PA, USA
IGI Global
[2023]
|
| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
|
| Subjects: | |
| Links: | https://doi.org/10.4018/978-1-6684-8166-0 https://doi.org/10.4018/978-1-6684-8166-0 https://doi.org/10.4018/978-1-6684-8166-0 https://doi.org/10.4018/978-1-6684-8166-0 https://doi.org/10.4018/978-1-6684-8166-0 https://doi.org/10.4018/978-1-6684-8166-0 |
| Summary: | In today's modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing. |
| Physical Description: | 1 Online-Ressource (xxiii, 410 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781668481684 |
| DOI: | 10.4018/978-1-6684-8166-0 |
Staff View
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| isbn | 9781668481684 |
| language | English |
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| publisher | IGI Global |
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| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spellingShingle | Global applications of the Internet of Things in digital marketing Internet of things Marketing Technological innovations Marketing Internet Technological innovations |
| subject_GND | (DE-588)4143413-4 |
| title | Global applications of the Internet of Things in digital marketing |
| title_auth | Global applications of the Internet of Things in digital marketing |
| title_exact_search | Global applications of the Internet of Things in digital marketing |
| title_full | Global applications of the Internet of Things in digital marketing Arshi Naim, V. Ajantha Devi |
| title_fullStr | Global applications of the Internet of Things in digital marketing Arshi Naim, V. Ajantha Devi |
| title_full_unstemmed | Global applications of the Internet of Things in digital marketing Arshi Naim, V. Ajantha Devi |
| title_short | Global applications of the Internet of Things in digital marketing |
| title_sort | global applications of the internet of things in digital marketing |
| topic | Internet of things Marketing Technological innovations Marketing Internet Technological innovations |
| topic_facet | Internet of things Marketing Technological innovations Marketing Internet Technological innovations Aufsatzsammlung |
| url | https://doi.org/10.4018/978-1-6684-8166-0 |
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