Communications Guide for Startups: How to Win Customers, Investors, and new Talent through Inspiring Messaging
Turning communication into your start-up's biggest asset Nine out of ten startups fail. One cause of failre is bad communication - both externally and internally. Yet there is little systematic advice on how startups and scale-ups can overcome this challenge and inspire all stakeholders around...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Tübingen
UVK Verlag
2022
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| Edition: | 1st ed |
| Subjects: | |
| Links: | http://doi.org/10.24053/9783739882185 http://doi.org/10.24053/9783739882185 http://doi.org/10.24053/9783739882185 http://doi.org/10.24053/9783739882185 |
| Summary: | Turning communication into your start-up's biggest asset Nine out of ten startups fail. One cause of failre is bad communication - both externally and internally. Yet there is little systematic advice on how startups and scale-ups can overcome this challenge and inspire all stakeholders around the company's vision, values, and offering. This book closes this gap - with seventy experts sharing their learnings and experiences. It is a guide for all curious to learn more about how to win customers, investors and new talent through a convincing narrative, covering external, internal, social media and leadership communication |
| Item Description: | [1. Auflage] |
| Physical Description: | 1 Online-Ressource (354 Seiten) |
| ISBN: | 9783739882185 |
| DOI: | 10.24053/9783739882185 |
Staff View
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| spelling | Prexl, Lydia 1985- Verfasser (DE-588)1063130921 aut Communications Guide for Startups How to Win Customers, Investors, and new Talent through Inspiring Messaging Lydia Prexl 1st ed Tübingen UVK Verlag 2022 1 Online-Ressource (354 Seiten) txt rdacontent c rdamedia cr rdacarrier [1. Auflage] Turning communication into your start-up's biggest asset Nine out of ten startups fail. One cause of failre is bad communication - both externally and internally. Yet there is little systematic advice on how startups and scale-ups can overcome this challenge and inspire all stakeholders around the company's vision, values, and offering. This book closes this gap - with seventy experts sharing their learnings and experiences. It is a guide for all curious to learn more about how to win customers, investors and new talent through a convincing narrative, covering external, internal, social media and leadership communication startup scale-up entrepreneur foundation founder business young company business idea business plan public relations PR external communications corporate communications funding communications press spokesperson outreach media relations investor relations communications mix communications channels communications strategy PR campaigns PR measures PR monitoring pitch press relations social media internal communications employee communications employer branding HR communication CEO communications CEO branding change communications public affairs brand marketing narrative external events internal event Unternehmen (DE-588)4061963-1 gnd rswk-swf Unternehmensgründung (DE-588)4078599-3 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Unternehmensgründung (DE-588)4078599-3 s Unternehmen (DE-588)4061963-1 s Kommunikation (DE-588)4031883-7 s DE-604 Erscheint auch als Druck-Ausgabe 9783739806143 Erscheint auch als Druck-Ausgabe 9783739832180 http://doi.org/10.24053/9783739882185 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Prexl, Lydia 1985- Communications Guide for Startups How to Win Customers, Investors, and new Talent through Inspiring Messaging startup scale-up entrepreneur foundation founder business young company business idea business plan public relations PR external communications corporate communications funding communications press spokesperson outreach media relations investor relations communications mix communications channels communications strategy PR campaigns PR measures PR monitoring pitch press relations social media internal communications employee communications employer branding HR communication CEO communications CEO branding change communications public affairs brand marketing narrative external events internal event Unternehmen (DE-588)4061963-1 gnd Unternehmensgründung (DE-588)4078599-3 gnd Kommunikation (DE-588)4031883-7 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4078599-3 (DE-588)4031883-7 (DE-588)4143413-4 |
| title | Communications Guide for Startups How to Win Customers, Investors, and new Talent through Inspiring Messaging |
| title_auth | Communications Guide for Startups How to Win Customers, Investors, and new Talent through Inspiring Messaging |
| title_exact_search | Communications Guide for Startups How to Win Customers, Investors, and new Talent through Inspiring Messaging |
| title_full | Communications Guide for Startups How to Win Customers, Investors, and new Talent through Inspiring Messaging Lydia Prexl |
| title_fullStr | Communications Guide for Startups How to Win Customers, Investors, and new Talent through Inspiring Messaging Lydia Prexl |
| title_full_unstemmed | Communications Guide for Startups How to Win Customers, Investors, and new Talent through Inspiring Messaging Lydia Prexl |
| title_short | Communications Guide for Startups |
| title_sort | communications guide for startups how to win customers investors and new talent through inspiring messaging |
| title_sub | How to Win Customers, Investors, and new Talent through Inspiring Messaging |
| topic | startup scale-up entrepreneur foundation founder business young company business idea business plan public relations PR external communications corporate communications funding communications press spokesperson outreach media relations investor relations communications mix communications channels communications strategy PR campaigns PR measures PR monitoring pitch press relations social media internal communications employee communications employer branding HR communication CEO communications CEO branding change communications public affairs brand marketing narrative external events internal event Unternehmen (DE-588)4061963-1 gnd Unternehmensgründung (DE-588)4078599-3 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | startup scale-up entrepreneur foundation founder business young company business idea business plan public relations PR external communications corporate communications funding communications press spokesperson outreach media relations investor relations communications mix communications channels communications strategy PR campaigns PR measures PR monitoring pitch press relations social media internal communications employee communications employer branding HR communication CEO communications CEO branding change communications public affairs brand marketing narrative external events internal event Unternehmen Unternehmensgründung Kommunikation Aufsatzsammlung |
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