The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Newark
John Wiley & Sons, Incorporated
2023
|
| Links: | https://ebookcentral.proquest.com/lib/th-deggendorf/detail.action?docID=7213773 https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=7213773 |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 Online-Ressource (226 Seiten) |
| ISBN: | 9781119864837 |
Staff View
MARC
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| 264 | 4 | |c ©2023 | |
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| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 505 | 8 | |a Cover -- Title Page -- Copyright Page -- Table of Contents -- Introduction: The Marketplace Imperative -- The Organization of This Book -- Our First Step -- Making the Marketplace Decision -- Before the Launch -- Operating the Marketplace -- Chapter 1 Our Marketplace Discovery -- Chapter Summary -- Chapter 2 Defining the Marketplace Opportunity for Retail -- Best Buy Canada - Stitching together stores and a marketplace -- Catch - From a website to a marketplace -- NBCUniversal - Driving retail with media -- Chapter Summary -- Chapter 3 The Marketplace Revolution Comes to B2B -- Toyota Material Handling - Transforming relationships -- Parts Town - Kinetic growth -- TradeSquare - A purpose-built B2B marketplace -- Chapter Summary -- Chapter 4 Designing Your Marketplace Strategy for Maximum Impact -- Assembling the Team -- Defining the Operations Teams -- Establishing Expertise -- Mapping Out the Shoppers' Journey -- Building the Brand -- The Minimum Viable Ecosystem -- Hitting the Ground Running -- Chapter Summary -- Chapter 5 Make-or-Break Marketplace Best Practices at Launch and Beyond -- Reaching Every Stakeholder -- The Myth of Cannibalization -- The Change Management Challenge -- Recruiting and On-Boarding High-Quality Sellers -- The Dropship Question -- The Brand: Protecting and Enhancing It -- Getting the Word Out -- Chapter Summary -- Chapter 6 Feeding the Flywheel - Scaling Your Marketplace -- Assortment Strategy -- Seller Strategy -- Continual Improvement toward a High-Quality Seller Base -- Customer Strategy -- The Enduring Value of Brick-and-Mortar -- Privacy -- Marketplace Technology -- Internal Stakeholders -- International Expansion -- Chapter Summary -- Conclusion: The Marketplace Revolution Rolls On -- Acknowledgments -- Author Bios -- Index -- EULA. | |
| 700 | 1 | |a Nussenbaum, Adrien |e Sonstige |4 oth | |
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Record in the Search Index
| _version_ | 1818990526051909632 |
|---|---|
| any_adam_object | |
| author | Corrot, Philippe |
| author_facet | Corrot, Philippe |
| author_role | aut |
| author_sort | Corrot, Philippe |
| author_variant | p c pc |
| building | Verbundindex |
| bvnumber | BV048921611 |
| collection | ZDB-30-PQE |
| contents | Cover -- Title Page -- Copyright Page -- Table of Contents -- Introduction: The Marketplace Imperative -- The Organization of This Book -- Our First Step -- Making the Marketplace Decision -- Before the Launch -- Operating the Marketplace -- Chapter 1 Our Marketplace Discovery -- Chapter Summary -- Chapter 2 Defining the Marketplace Opportunity for Retail -- Best Buy Canada - Stitching together stores and a marketplace -- Catch - From a website to a marketplace -- NBCUniversal - Driving retail with media -- Chapter Summary -- Chapter 3 The Marketplace Revolution Comes to B2B -- Toyota Material Handling - Transforming relationships -- Parts Town - Kinetic growth -- TradeSquare - A purpose-built B2B marketplace -- Chapter Summary -- Chapter 4 Designing Your Marketplace Strategy for Maximum Impact -- Assembling the Team -- Defining the Operations Teams -- Establishing Expertise -- Mapping Out the Shoppers' Journey -- Building the Brand -- The Minimum Viable Ecosystem -- Hitting the Ground Running -- Chapter Summary -- Chapter 5 Make-or-Break Marketplace Best Practices at Launch and Beyond -- Reaching Every Stakeholder -- The Myth of Cannibalization -- The Change Management Challenge -- Recruiting and On-Boarding High-Quality Sellers -- The Dropship Question -- The Brand: Protecting and Enhancing It -- Getting the Word Out -- Chapter Summary -- Chapter 6 Feeding the Flywheel - Scaling Your Marketplace -- Assortment Strategy -- Seller Strategy -- Continual Improvement toward a High-Quality Seller Base -- Customer Strategy -- The Enduring Value of Brick-and-Mortar -- Privacy -- Marketplace Technology -- Internal Stakeholders -- International Expansion -- Chapter Summary -- Conclusion: The Marketplace Revolution Rolls On -- Acknowledgments -- Author Bios -- Index -- EULA. |
| ctrlnum | (ZDB-30-PQE)EBC7213773 (ZDB-30-PAD)EBC7213773 (ZDB-89-EBL)EBL7213773 (OCoLC)1373341942 (DE-599)BVBBV048921611 |
| dewey-full | 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.872 |
| dewey-search | 658.872 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV048921611 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T19:55:46Z |
| institution | BVB |
| isbn | 9781119864837 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034185702 |
| oclc_num | 1373341942 |
| open_access_boolean | |
| owner | DE-2070s DE-1050 |
| owner_facet | DE-2070s DE-1050 |
| physical | 1 Online-Ressource (226 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE FHD01_PQE_Kauf ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | John Wiley & Sons, Incorporated |
| record_format | marc |
| spelling | Corrot, Philippe Verfasser aut The Online Marketplace Advantage Sell More, Scale Faster, and Create a World-Class Digital Customer Experience Newark John Wiley & Sons, Incorporated 2023 ©2023 1 Online-Ressource (226 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Cover -- Title Page -- Copyright Page -- Table of Contents -- Introduction: The Marketplace Imperative -- The Organization of This Book -- Our First Step -- Making the Marketplace Decision -- Before the Launch -- Operating the Marketplace -- Chapter 1 Our Marketplace Discovery -- Chapter Summary -- Chapter 2 Defining the Marketplace Opportunity for Retail -- Best Buy Canada - Stitching together stores and a marketplace -- Catch - From a website to a marketplace -- NBCUniversal - Driving retail with media -- Chapter Summary -- Chapter 3 The Marketplace Revolution Comes to B2B -- Toyota Material Handling - Transforming relationships -- Parts Town - Kinetic growth -- TradeSquare - A purpose-built B2B marketplace -- Chapter Summary -- Chapter 4 Designing Your Marketplace Strategy for Maximum Impact -- Assembling the Team -- Defining the Operations Teams -- Establishing Expertise -- Mapping Out the Shoppers' Journey -- Building the Brand -- The Minimum Viable Ecosystem -- Hitting the Ground Running -- Chapter Summary -- Chapter 5 Make-or-Break Marketplace Best Practices at Launch and Beyond -- Reaching Every Stakeholder -- The Myth of Cannibalization -- The Change Management Challenge -- Recruiting and On-Boarding High-Quality Sellers -- The Dropship Question -- The Brand: Protecting and Enhancing It -- Getting the Word Out -- Chapter Summary -- Chapter 6 Feeding the Flywheel - Scaling Your Marketplace -- Assortment Strategy -- Seller Strategy -- Continual Improvement toward a High-Quality Seller Base -- Customer Strategy -- The Enduring Value of Brick-and-Mortar -- Privacy -- Marketplace Technology -- Internal Stakeholders -- International Expansion -- Chapter Summary -- Conclusion: The Marketplace Revolution Rolls On -- Acknowledgments -- Author Bios -- Index -- EULA. Nussenbaum, Adrien Sonstige oth Erscheint auch als Druck-Ausgabe Corrot, Philippe The Online Marketplace Advantage Newark : John Wiley & Sons, Incorporated,c2023 9781119864745 |
| spellingShingle | Corrot, Philippe The Online Marketplace Advantage Sell More, Scale Faster, and Create a World-Class Digital Customer Experience Cover -- Title Page -- Copyright Page -- Table of Contents -- Introduction: The Marketplace Imperative -- The Organization of This Book -- Our First Step -- Making the Marketplace Decision -- Before the Launch -- Operating the Marketplace -- Chapter 1 Our Marketplace Discovery -- Chapter Summary -- Chapter 2 Defining the Marketplace Opportunity for Retail -- Best Buy Canada - Stitching together stores and a marketplace -- Catch - From a website to a marketplace -- NBCUniversal - Driving retail with media -- Chapter Summary -- Chapter 3 The Marketplace Revolution Comes to B2B -- Toyota Material Handling - Transforming relationships -- Parts Town - Kinetic growth -- TradeSquare - A purpose-built B2B marketplace -- Chapter Summary -- Chapter 4 Designing Your Marketplace Strategy for Maximum Impact -- Assembling the Team -- Defining the Operations Teams -- Establishing Expertise -- Mapping Out the Shoppers' Journey -- Building the Brand -- The Minimum Viable Ecosystem -- Hitting the Ground Running -- Chapter Summary -- Chapter 5 Make-or-Break Marketplace Best Practices at Launch and Beyond -- Reaching Every Stakeholder -- The Myth of Cannibalization -- The Change Management Challenge -- Recruiting and On-Boarding High-Quality Sellers -- The Dropship Question -- The Brand: Protecting and Enhancing It -- Getting the Word Out -- Chapter Summary -- Chapter 6 Feeding the Flywheel - Scaling Your Marketplace -- Assortment Strategy -- Seller Strategy -- Continual Improvement toward a High-Quality Seller Base -- Customer Strategy -- The Enduring Value of Brick-and-Mortar -- Privacy -- Marketplace Technology -- Internal Stakeholders -- International Expansion -- Chapter Summary -- Conclusion: The Marketplace Revolution Rolls On -- Acknowledgments -- Author Bios -- Index -- EULA. |
| title | The Online Marketplace Advantage Sell More, Scale Faster, and Create a World-Class Digital Customer Experience |
| title_auth | The Online Marketplace Advantage Sell More, Scale Faster, and Create a World-Class Digital Customer Experience |
| title_exact_search | The Online Marketplace Advantage Sell More, Scale Faster, and Create a World-Class Digital Customer Experience |
| title_full | The Online Marketplace Advantage Sell More, Scale Faster, and Create a World-Class Digital Customer Experience |
| title_fullStr | The Online Marketplace Advantage Sell More, Scale Faster, and Create a World-Class Digital Customer Experience |
| title_full_unstemmed | The Online Marketplace Advantage Sell More, Scale Faster, and Create a World-Class Digital Customer Experience |
| title_short | The Online Marketplace Advantage |
| title_sort | the online marketplace advantage sell more scale faster and create a world class digital customer experience |
| title_sub | Sell More, Scale Faster, and Create a World-Class Digital Customer Experience |
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