Advances in Advertising Research (Vol. XII): Communicating, Designing and Consuming Authenticity and Narrative
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| illustrated | Not Illustrated |
| indexdate | 2025-01-11T12:58:18Z |
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| isbn | 9783658404291 |
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| spellingShingle | Advances in Advertising Research (Vol. XII) Communicating, Designing and Consuming Authenticity and Narrative Marketing |
| title | Advances in Advertising Research (Vol. XII) Communicating, Designing and Consuming Authenticity and Narrative |
| title_auth | Advances in Advertising Research (Vol. XII) Communicating, Designing and Consuming Authenticity and Narrative |
| title_exact_search | Advances in Advertising Research (Vol. XII) Communicating, Designing and Consuming Authenticity and Narrative |
| title_full | Advances in Advertising Research (Vol. XII) Communicating, Designing and Consuming Authenticity and Narrative edited by Alexandra Vignolles, Martin K.J. Waiguny |
| title_fullStr | Advances in Advertising Research (Vol. XII) Communicating, Designing and Consuming Authenticity and Narrative edited by Alexandra Vignolles, Martin K.J. Waiguny |
| title_full_unstemmed | Advances in Advertising Research (Vol. XII) Communicating, Designing and Consuming Authenticity and Narrative edited by Alexandra Vignolles, Martin K.J. Waiguny |
| title_short | Advances in Advertising Research (Vol. XII) |
| title_sort | advances in advertising research vol xii communicating designing and consuming authenticity and narrative |
| title_sub | Communicating, Designing and Consuming Authenticity and Narrative |
| topic | Marketing |
| topic_facet | Marketing |
| url | https://doi.org/10.1007/978-3-658-40429-1 |
| work_keys_str_mv | AT vignollesalexandra advancesinadvertisingresearchvolxiicommunicatingdesigningandconsumingauthenticityandnarrative AT waigunymartinkj advancesinadvertisingresearchvolxiicommunicatingdesigningandconsumingauthenticityandnarrative |