Services marketing: integrating customer focus across the firm
Gespeichert in:
| Beteiligte Personen: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
New York
McGraw Hill
[2023]
|
| Ausgabe: | Eighth edition, international student edition |
| Schlagwörter: | |
| Links: | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3534732 https://ebookcentral.proquest.com/lib/uniregensburg-ebooks/detail.action?docID=7184643 |
| Umfang: | 1 Online-Ressource (xxiii, 531 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781266378911 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV048915587 | ||
| 003 | DE-604 | ||
| 005 | 20241017 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 230427s2023 xxua||| o|||| 00||| eng d | ||
| 020 | |a 9781266378911 |9 978-1-266-37891-1 | ||
| 035 | |a (OCoLC)1378503489 | ||
| 035 | |a (DE-599)BVBBV048915587 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-355 |a DE-384 | ||
| 050 | 0 | |a HD9980.5 | |
| 082 | 0 | |a 658.8 |2 23 | |
| 084 | |a QQ 250 |0 (DE-625)141969: |2 rvk | ||
| 084 | |a QR 560 |0 (DE-625)142061: |2 rvk | ||
| 084 | |a WIR 839f |2 stub | ||
| 100 | 1 | |a Zeithaml, Valarie A. |e Verfasser |0 (DE-588)113065035 |4 aut | |
| 245 | 1 | 0 | |a Services marketing |b integrating customer focus across the firm |c Valarie A. Zeithaml (University of North Carolina at Chapel Hill), Mary Jo Bitner (Arizona State University), Dwayne D. Gremler (Bowling Green State University), Martin Mende (Florida State University) |
| 250 | |a Eighth edition, international student edition | ||
| 264 | 1 | |a New York |b McGraw Hill |c [2023] | |
| 264 | 4 | |c © 2023 | |
| 300 | |a 1 Online-Ressource (xxiii, 531 Seiten) |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 650 | 0 | 7 | |a Wettbewerbsstrategie |0 (DE-588)4200234-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Dienstleistung |0 (DE-588)4012178-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenorientierung |0 (DE-588)4316837-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Dienstleistungsbetrieb |0 (DE-588)4012181-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Qualitätsmanagement |0 (DE-588)4219057-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
| 651 | 7 | |a Europa |0 (DE-588)4015701-5 |2 gnd |9 rswk-swf | |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Europa |0 (DE-588)4015701-5 |D g |
| 689 | 0 | 1 | |a Dienstleistungsbetrieb |0 (DE-588)4012181-1 |D s |
| 689 | 0 | 2 | |a Wettbewerbsstrategie |0 (DE-588)4200234-5 |D s |
| 689 | 0 | 3 | |a Kundenmanagement |0 (DE-588)4236865-0 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a Dienstleistung |0 (DE-588)4012178-1 |D s |
| 689 | 1 | 1 | |a Qualitätsmanagement |0 (DE-588)4219057-5 |D s |
| 689 | 1 | 2 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 3 | |a Kundenorientierung |0 (DE-588)4316837-1 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 689 | 2 | 0 | |a Europa |0 (DE-588)4015701-5 |D g |
| 689 | 2 | 1 | |a Dienstleistung |0 (DE-588)4012178-1 |D s |
| 689 | 2 | 2 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 2 | 3 | |a Kundenorientierung |0 (DE-588)4316837-1 |D s |
| 689 | 2 | |8 3\p |5 DE-604 | |
| 689 | 3 | 0 | |a Dienstleistungsbetrieb |0 (DE-588)4012181-1 |D s |
| 689 | 3 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 3 | |8 4\p |5 DE-604 | |
| 700 | 1 | |a Bitner, Mary Jo |e Verfasser |0 (DE-588)134158091 |4 aut | |
| 700 | 1 | |a Gremler, Dwayne D. |d 1958- |e Verfasser |0 (DE-588)138211183 |4 aut | |
| 700 | 1 | |a Mende, Martin |e Verfasser |0 (DE-588)133780910 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-1-266-28715-2 |
| 912 | |a ZDB-30-PQE | ||
| 912 | |a ZDB-4-NLEBK | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 4\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-034179723 | |
| 966 | e | |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3534732 |l DE-384 |p ZDB-4-NLEBK |x Aggregator |3 Volltext | |
| 966 | e | |u https://ebookcentral.proquest.com/lib/uniregensburg-ebooks/detail.action?docID=7184643 |l DE-355 |p ZDB-30-PQE |q UBR Einzelkauf 2023 |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1818990514373918720 |
|---|---|
| any_adam_object | |
| author | Zeithaml, Valarie A. Bitner, Mary Jo Gremler, Dwayne D. 1958- Mende, Martin |
| author_GND | (DE-588)113065035 (DE-588)134158091 (DE-588)138211183 (DE-588)133780910 |
| author_facet | Zeithaml, Valarie A. Bitner, Mary Jo Gremler, Dwayne D. 1958- Mende, Martin |
| author_role | aut aut aut aut |
| author_sort | Zeithaml, Valarie A. |
| author_variant | v a z va vaz m j b mj mjb d d g dd ddg m m mm |
| building | Verbundindex |
| bvnumber | BV048915587 |
| callnumber-first | H - Social Science |
| callnumber-label | HD9980 |
| callnumber-raw | HD9980.5 |
| callnumber-search | HD9980.5 |
| callnumber-sort | HD 49980.5 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QQ 250 QR 560 |
| classification_tum | WIR 839f |
| collection | ZDB-30-PQE ZDB-4-NLEBK |
| ctrlnum | (OCoLC)1378503489 (DE-599)BVBBV048915587 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Eighth edition, international student edition |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03737nam a2200817 c 4500</leader><controlfield tag="001">BV048915587</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20241017 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">230427s2023 xxua||| o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781266378911</subfield><subfield code="9">978-1-266-37891-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1378503489</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV048915587</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield><subfield code="a">DE-384</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD9980.5</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QQ 250</subfield><subfield code="0">(DE-625)141969:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QR 560</subfield><subfield code="0">(DE-625)142061:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 839f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Zeithaml, Valarie A.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)113065035</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Services marketing</subfield><subfield code="b">integrating customer focus across the firm</subfield><subfield code="c">Valarie A. Zeithaml (University of North Carolina at Chapel Hill), Mary Jo Bitner (Arizona State University), Dwayne D. Gremler (Bowling Green State University), Martin Mende (Florida State University)</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Eighth edition, international student edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">McGraw Hill</subfield><subfield code="c">[2023]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2023</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xxiii, 531 Seiten)</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Wettbewerbsstrategie</subfield><subfield code="0">(DE-588)4200234-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Dienstleistung</subfield><subfield code="0">(DE-588)4012178-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenorientierung</subfield><subfield code="0">(DE-588)4316837-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Dienstleistungsbetrieb</subfield><subfield code="0">(DE-588)4012181-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Qualitätsmanagement</subfield><subfield code="0">(DE-588)4219057-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">Europa</subfield><subfield code="0">(DE-588)4015701-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Europa</subfield><subfield code="0">(DE-588)4015701-5</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Dienstleistungsbetrieb</subfield><subfield code="0">(DE-588)4012181-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Wettbewerbsstrategie</subfield><subfield code="0">(DE-588)4200234-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Dienstleistung</subfield><subfield code="0">(DE-588)4012178-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Qualitätsmanagement</subfield><subfield code="0">(DE-588)4219057-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="3"><subfield code="a">Kundenorientierung</subfield><subfield code="0">(DE-588)4316837-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Europa</subfield><subfield code="0">(DE-588)4015701-5</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Dienstleistung</subfield><subfield code="0">(DE-588)4012178-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="3"><subfield code="a">Kundenorientierung</subfield><subfield code="0">(DE-588)4316837-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Dienstleistungsbetrieb</subfield><subfield code="0">(DE-588)4012181-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="8">4\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Bitner, Mary Jo</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)134158091</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Gremler, Dwayne D.</subfield><subfield code="d">1958-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)138211183</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Mende, Martin</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)133780910</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-1-266-28715-2</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">4\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-034179723</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3534732</subfield><subfield code="l">DE-384</subfield><subfield code="p">ZDB-4-NLEBK</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/uniregensburg-ebooks/detail.action?docID=7184643</subfield><subfield code="l">DE-355</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">UBR Einzelkauf 2023</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| geographic | Europa (DE-588)4015701-5 gnd |
| geographic_facet | Europa |
| id | DE-604.BV048915587 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:55:35Z |
| institution | BVB |
| isbn | 9781266378911 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034179723 |
| oclc_num | 1378503489 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-384 |
| owner_facet | DE-355 DE-BY-UBR DE-384 |
| physical | 1 Online-Ressource (xxiii, 531 Seiten) Illustrationen, Diagramme |
| psigel | ZDB-30-PQE ZDB-4-NLEBK ZDB-30-PQE UBR Einzelkauf 2023 |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | McGraw Hill |
| record_format | marc |
| spelling | Zeithaml, Valarie A. Verfasser (DE-588)113065035 aut Services marketing integrating customer focus across the firm Valarie A. Zeithaml (University of North Carolina at Chapel Hill), Mary Jo Bitner (Arizona State University), Dwayne D. Gremler (Bowling Green State University), Martin Mende (Florida State University) Eighth edition, international student edition New York McGraw Hill [2023] © 2023 1 Online-Ressource (xxiii, 531 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf Qualitätsmanagement (DE-588)4219057-5 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Europa (DE-588)4015701-5 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Europa (DE-588)4015701-5 g Dienstleistungsbetrieb (DE-588)4012181-1 s Wettbewerbsstrategie (DE-588)4200234-5 s Kundenmanagement (DE-588)4236865-0 s 1\p DE-604 Dienstleistung (DE-588)4012178-1 s Qualitätsmanagement (DE-588)4219057-5 s Marketing (DE-588)4037589-4 s Kundenorientierung (DE-588)4316837-1 s 2\p DE-604 3\p DE-604 4\p DE-604 Bitner, Mary Jo Verfasser (DE-588)134158091 aut Gremler, Dwayne D. 1958- Verfasser (DE-588)138211183 aut Mende, Martin Verfasser (DE-588)133780910 aut Erscheint auch als Druck-Ausgabe 978-1-266-28715-2 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Zeithaml, Valarie A. Bitner, Mary Jo Gremler, Dwayne D. 1958- Mende, Martin Services marketing integrating customer focus across the firm Wettbewerbsstrategie (DE-588)4200234-5 gnd Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd Kundenorientierung (DE-588)4316837-1 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Qualitätsmanagement (DE-588)4219057-5 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4200234-5 (DE-588)4037589-4 (DE-588)4012178-1 (DE-588)4316837-1 (DE-588)4012181-1 (DE-588)4219057-5 (DE-588)4236865-0 (DE-588)4015701-5 (DE-588)4123623-3 |
| title | Services marketing integrating customer focus across the firm |
| title_auth | Services marketing integrating customer focus across the firm |
| title_exact_search | Services marketing integrating customer focus across the firm |
| title_full | Services marketing integrating customer focus across the firm Valarie A. Zeithaml (University of North Carolina at Chapel Hill), Mary Jo Bitner (Arizona State University), Dwayne D. Gremler (Bowling Green State University), Martin Mende (Florida State University) |
| title_fullStr | Services marketing integrating customer focus across the firm Valarie A. Zeithaml (University of North Carolina at Chapel Hill), Mary Jo Bitner (Arizona State University), Dwayne D. Gremler (Bowling Green State University), Martin Mende (Florida State University) |
| title_full_unstemmed | Services marketing integrating customer focus across the firm Valarie A. Zeithaml (University of North Carolina at Chapel Hill), Mary Jo Bitner (Arizona State University), Dwayne D. Gremler (Bowling Green State University), Martin Mende (Florida State University) |
| title_short | Services marketing |
| title_sort | services marketing integrating customer focus across the firm |
| title_sub | integrating customer focus across the firm |
| topic | Wettbewerbsstrategie (DE-588)4200234-5 gnd Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd Kundenorientierung (DE-588)4316837-1 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Qualitätsmanagement (DE-588)4219057-5 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Wettbewerbsstrategie Marketing Dienstleistung Kundenorientierung Dienstleistungsbetrieb Qualitätsmanagement Kundenmanagement Europa Lehrbuch |
| work_keys_str_mv | AT zeithamlvalariea servicesmarketingintegratingcustomerfocusacrossthefirm AT bitnermaryjo servicesmarketingintegratingcustomerfocusacrossthefirm AT gremlerdwayned servicesmarketingintegratingcustomerfocusacrossthefirm AT mendemartin servicesmarketingintegratingcustomerfocusacrossthefirm |