E-commerce: business, technology, society
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Harlow, England
Pearson education limited
[2024]
|
| Ausgabe: | Eighteenth edition, global edition |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034177706&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034177706&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Auf dem Umschlag: E-commerce 2023-2024 |
| Umfang: | 832 Seiten Illustrationen, Diagramme |
| ISBN: | 1292449721 9781292449722 |
Internformat
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Datensatz im Suchindex
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| adam_text | E-commerce: business, technology, society, presents the most up-to-date and comprehensive overview of the subject available to students today. In every edition, Laudon and Traver present a realistic view of and a critical perspective on the world of e-commerce, one that encompasses both familiar brands and exciting new startups, as well as topics that have made headlines around the globe. Updated to include the very latest business and marketing intelligence, E-commerce offers the strong conceptual framework necessary to engage with this everchanging field. E-commerce 2023-2024 continues to focus on the key topics of today, from privacy and government surveillance to cybercrime, fintech, social-local-mobile marketing, intellectual property, and many more. This edition explores the continuing impact of the Covid֊ 19 pandemic on e-commerce as well as introduces a new focus on the impact of environmental, social, and governance (ESG) movements and sustainability movements like recommerce and the circular economy. All data and figures have been updated to reflect the latest available information. This eighteenth edition includes the following features to build a student’s cognitive ability and analytical skills: • NEW and UPDATED—Chapter-opening cases introduce the key objectives of the chapter, and extensive chapter-closing cases demonstrate how concepts apply to problems and scenarios in actual e-commerce businesses. These cases feature companies that students encounter every day—Amazon, Google, Twitter, TikTok, eBay—as well as exciting startups such as Scratch and Canva. •
NEW and UPDATED—Three real-world Insight on... cases in each chapter take an in-depth look at the three major driving forces of e-commerce—business strategy, technological innovation, and social and legal issues—and how they relate to the topics discussed. • The Careers in E-commerce section at the end of every chapter examines a job posting for an entry-level position, offers advice on applying for it, and shows students how the concepts discussed in the chapter can help answer interview questions.
|
| any_adam_object | 1 |
| author | Laudon, Kenneth C. 1944- Traver, Carol Guercio |
| author_GND | (DE-588)123875196 (DE-588)133425061 |
| author_facet | Laudon, Kenneth C. 1944- Traver, Carol Guercio |
| author_role | aut aut |
| author_sort | Laudon, Kenneth C. 1944- |
| author_variant | k c l kc kcl c g t cg cgt |
| building | Verbundindex |
| bvnumber | BV048913541 |
| classification_rvk | QR 760 ST 520 ST 610 |
| ctrlnum | (OCoLC)1378501498 (DE-599)BVBBV048913541 |
| discipline | Informatik Wirtschaftswissenschaften |
| edition | Eighteenth edition, global edition |
| format | Book |
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| id | DE-604.BV048913541 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:55:31Z |
| institution | BVB |
| isbn | 1292449721 9781292449722 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034177706 |
| oclc_num | 1378501498 |
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| physical | 832 Seiten Illustrationen, Diagramme |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Pearson education limited |
| record_format | marc |
| spellingShingle | Laudon, Kenneth C. 1944- Traver, Carol Guercio E-commerce business, technology, society Electronic Commerce (DE-588)4592128-3 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)4592128-3 (DE-588)7706419-7 |
| title | E-commerce business, technology, society |
| title_alt | E-commerce 2023-2024 |
| title_auth | E-commerce business, technology, society |
| title_exact_search | E-commerce business, technology, society |
| title_full | E-commerce business, technology, society Kenneth C. Laudon (New York University), Carol Guercio Traver (Azimuth Interactive, Inc.) |
| title_fullStr | E-commerce business, technology, society Kenneth C. Laudon (New York University), Carol Guercio Traver (Azimuth Interactive, Inc.) |
| title_full_unstemmed | E-commerce business, technology, society Kenneth C. Laudon (New York University), Carol Guercio Traver (Azimuth Interactive, Inc.) |
| title_short | E-commerce |
| title_sort | e commerce business technology society |
| title_sub | business, technology, society |
| topic | Electronic Commerce (DE-588)4592128-3 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Electronic Commerce Online-Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034177706&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034177706&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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