APA (7th ed.) Citation

Burmann, C., Riley, N., Halaszovich, T., Schade, M., Klein, K., & Piehler, R. (2023). Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling (2nd ed. 2023.). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-40189-4

Chicago Style (17th ed.) Citation

Burmann, Christoph, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade, Kristina Klein, and Rico Piehler. Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling. 2nd ed. 2023. Wiesbaden: Springer Fachmedien Wiesbaden, 2023. https://doi.org/10.1007/978-3-658-40189-4.

MLA (9th ed.) Citation

Burmann, Christoph, et al. Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling. 2nd ed. 2023. Springer Fachmedien Wiesbaden, 2023. https://doi.org/10.1007/978-3-658-40189-4.