Marketing communications: fame, influencers and agility
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Harlow, England ; London
Pearson
2023
|
| Ausgabe: | Ninth edition |
| Schlagwörter: | |
| Umfang: | xxvii, 628 Seiten Illustrationen, Diagramme |
| ISBN: | 9781292400327 |
Internformat
MARC
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| 020 | |a 9781292400327 |c Broschur |9 978-1-292-40032-7 | ||
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| 100 | 1 | |a Fill, Chris |d 1953- |e Verfasser |0 (DE-588)17306549X |4 aut | |
| 245 | 1 | 0 | |a Marketing communications |b fame, influencers and agility |c Chris Fill and Sarah Turnbull |
| 250 | |a Ninth edition | ||
| 264 | 1 | |a Harlow, England ; London |b Pearson |c 2023 | |
| 300 | |a xxvii, 628 Seiten |b Illustrationen, Diagramme | ||
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Datensatz im Suchindex
| _version_ | 1818990351401091072 |
|---|---|
| any_adam_object | |
| author | Fill, Chris 1953- Turnbull, Sarah |
| author_GND | (DE-588)17306549X (DE-588)1136152067 |
| author_facet | Fill, Chris 1953- Turnbull, Sarah |
| author_role | aut aut |
| author_sort | Fill, Chris 1953- |
| author_variant | c f cf s t st |
| building | Verbundindex |
| bvnumber | BV048825253 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.123 |
| callnumber-search | HF5415.123 |
| callnumber-sort | HF 45415.123 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1345509141 (DE-599)BVBBV048825253 |
| dewey-full | 658.8 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 658.8/02 |
| dewey-search | 658.8 658.8/02 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Ninth edition |
| format | Book |
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| genre_facet | Lehrbuch |
| id | DE-604.BV048825253 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:52:59Z |
| institution | BVB |
| isbn | 9781292400327 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034090911 |
| oclc_num | 1345509141 |
| open_access_boolean | |
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| owner_facet | DE-1102 DE-1043 DE-898 DE-BY-UBR DE-1050 DE-521 DE-862 DE-BY-FWS DE-N2 |
| physical | xxvii, 628 Seiten Illustrationen, Diagramme |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Pearson |
| record_format | marc |
| spelling | Fill, Chris 1953- Verfasser (DE-588)17306549X aut Marketing communications fame, influencers and agility Chris Fill and Sarah Turnbull Ninth edition Harlow, England ; London Pearson 2023 xxvii, 628 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikationsmodell (DE-588)4140666-7 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kommunikationsstrategie (DE-588)4201794-4 s Kommunikationsmodell (DE-588)4140666-7 s DE-604 Marktkommunikation (DE-588)4131075-5 s 1\p DE-604 Turnbull, Sarah Verfasser (DE-588)1136152067 aut Erscheint auch als Online-Ausgabe, PDF 978-1-292-40030-3 Erscheint auch als Online-Ausgabe, EPUB 978-1-292-40031-0 Überarbeitung von 8. ed. 2019 978-1-292-23497-7 (DE-604)BV046181212 9 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Fill, Chris 1953- Turnbull, Sarah Marketing communications fame, influencers and agility Marktkommunikation (DE-588)4131075-5 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Marketing (DE-588)4037589-4 gnd Kommunikationsmodell (DE-588)4140666-7 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4131075-5 (DE-588)4201794-4 (DE-588)4037589-4 (DE-588)4140666-7 (DE-588)4061963-1 (DE-588)4123623-3 |
| title | Marketing communications fame, influencers and agility |
| title_auth | Marketing communications fame, influencers and agility |
| title_exact_search | Marketing communications fame, influencers and agility |
| title_full | Marketing communications fame, influencers and agility Chris Fill and Sarah Turnbull |
| title_fullStr | Marketing communications fame, influencers and agility Chris Fill and Sarah Turnbull |
| title_full_unstemmed | Marketing communications fame, influencers and agility Chris Fill and Sarah Turnbull |
| title_short | Marketing communications |
| title_sort | marketing communications fame influencers and agility |
| title_sub | fame, influencers and agility |
| topic | Marktkommunikation (DE-588)4131075-5 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Marketing (DE-588)4037589-4 gnd Kommunikationsmodell (DE-588)4140666-7 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Marktkommunikation Kommunikationsstrategie Marketing Kommunikationsmodell Unternehmen Lehrbuch |
| work_keys_str_mv | AT fillchris marketingcommunicationsfameinfluencersandagility AT turnbullsarah marketingcommunicationsfameinfluencersandagility |