Digital strategies: data-driven public relations, marketing, and advertising
"Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundam...
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York ; Oxford
Oxford University Press
[2022]
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| Schlagwörter: | |
| Zusammenfassung: | "Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the field of communications and advance the reader's understanding of the social web and how emerging technologies rooted in artificial intelligence bring new capabilities and insights from social intelligence to the profession."--Provided by publisher |
| Umfang: | xv, 249 Seiten Illustrationen, Diagramme 24 cm |
| ISBN: | 9780190925390 |
Internformat
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| 245 | 1 | 0 | |a Digital strategies |b data-driven public relations, marketing, and advertising |c Regina Luttrell, Susan F. Emerick, Adrienne Wallace |
| 264 | 1 | |a New York ; Oxford |b Oxford University Press |c [2022] | |
| 300 | |a xv, 249 Seiten |b Illustrationen, Diagramme |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 336 | |b sti |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 520 | |a "Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the field of communications and advance the reader's understanding of the social web and how emerging technologies rooted in artificial intelligence bring new capabilities and insights from social intelligence to the profession."--Provided by publisher | ||
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Marketing / Management / Data processing | |
| 650 | 4 | |a Public relations / Data processing | |
| 650 | 4 | |a Internet advertising | |
| 650 | 4 | |a Technology in advertising | |
| 650 | 4 | |a Strategic planning / Data processing | |
| 650 | 4 | |a Communication in marketing / Technological innovations | |
| 650 | 4 | |a Customer relations / Technological innovations | |
| 650 | 4 | |a Marketing sur Internet | |
| 650 | 4 | |a Relations publiques / Informatique | |
| 650 | 4 | |a Publicité sur Internet | |
| 650 | 4 | |a Technologie dans la publicité | |
| 650 | 4 | |a Planification stratégique / Informatique | |
| 650 | 4 | |a Communication en marketing / Innovations | |
| 650 | 7 | |a Internet advertising |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Marketing / Management / Data processing |2 fast | |
| 650 | 7 | |a Public relations / Data processing |2 fast | |
| 650 | 7 | |a Strategic planning / Data processing |2 fast | |
| 650 | 7 | |a Technology in advertising |2 fast | |
| 700 | 1 | |a Emerick, Susan F. |e Verfasser |4 aut | |
| 700 | 1 | |a Wallace, Adrienne A. |e Verfasser |0 (DE-588)1239075472 |4 aut | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-034068827 | |
Datensatz im Suchindex
| _version_ | 1818990308066590720 |
|---|---|
| any_adam_object | |
| author | Luttrell, Regina 1975- Emerick, Susan F. Wallace, Adrienne A. |
| author_GND | (DE-588)1082008141 (DE-588)1239075472 |
| author_facet | Luttrell, Regina 1975- Emerick, Susan F. Wallace, Adrienne A. |
| author_role | aut aut aut |
| author_sort | Luttrell, Regina 1975- |
| author_variant | r l rl s f e sf sfe a a w aa aaw |
| building | Verbundindex |
| bvnumber | BV048802723 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)1280408322 (DE-599)BVBBV048802723 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV048802723 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:52:18Z |
| institution | BVB |
| isbn | 9780190925390 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034068827 |
| oclc_num | 1280408322 |
| open_access_boolean | |
| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | xv, 249 Seiten Illustrationen, Diagramme 24 cm |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Oxford University Press |
| record_format | marc |
| spelling | Luttrell, Regina 1975- Verfasser (DE-588)1082008141 aut Digital strategies data-driven public relations, marketing, and advertising Regina Luttrell, Susan F. Emerick, Adrienne Wallace New York ; Oxford Oxford University Press [2022] xv, 249 Seiten Illustrationen, Diagramme 24 cm txt rdacontent sti rdacontent n rdamedia nc rdacarrier "Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the field of communications and advance the reader's understanding of the social web and how emerging technologies rooted in artificial intelligence bring new capabilities and insights from social intelligence to the profession."--Provided by publisher Internet marketing Marketing / Management / Data processing Public relations / Data processing Internet advertising Technology in advertising Strategic planning / Data processing Communication in marketing / Technological innovations Customer relations / Technological innovations Marketing sur Internet Relations publiques / Informatique Publicité sur Internet Technologie dans la publicité Planification stratégique / Informatique Communication en marketing / Innovations Internet advertising fast Internet marketing fast Marketing / Management / Data processing fast Public relations / Data processing fast Strategic planning / Data processing fast Technology in advertising fast Emerick, Susan F. Verfasser aut Wallace, Adrienne A. Verfasser (DE-588)1239075472 aut |
| spellingShingle | Luttrell, Regina 1975- Emerick, Susan F. Wallace, Adrienne A. Digital strategies data-driven public relations, marketing, and advertising Internet marketing Marketing / Management / Data processing Public relations / Data processing Internet advertising Technology in advertising Strategic planning / Data processing Communication in marketing / Technological innovations Customer relations / Technological innovations Marketing sur Internet Relations publiques / Informatique Publicité sur Internet Technologie dans la publicité Planification stratégique / Informatique Communication en marketing / Innovations Internet advertising fast Internet marketing fast Marketing / Management / Data processing fast Public relations / Data processing fast Strategic planning / Data processing fast Technology in advertising fast |
| title | Digital strategies data-driven public relations, marketing, and advertising |
| title_auth | Digital strategies data-driven public relations, marketing, and advertising |
| title_exact_search | Digital strategies data-driven public relations, marketing, and advertising |
| title_full | Digital strategies data-driven public relations, marketing, and advertising Regina Luttrell, Susan F. Emerick, Adrienne Wallace |
| title_fullStr | Digital strategies data-driven public relations, marketing, and advertising Regina Luttrell, Susan F. Emerick, Adrienne Wallace |
| title_full_unstemmed | Digital strategies data-driven public relations, marketing, and advertising Regina Luttrell, Susan F. Emerick, Adrienne Wallace |
| title_short | Digital strategies |
| title_sort | digital strategies data driven public relations marketing and advertising |
| title_sub | data-driven public relations, marketing, and advertising |
| topic | Internet marketing Marketing / Management / Data processing Public relations / Data processing Internet advertising Technology in advertising Strategic planning / Data processing Communication in marketing / Technological innovations Customer relations / Technological innovations Marketing sur Internet Relations publiques / Informatique Publicité sur Internet Technologie dans la publicité Planification stratégique / Informatique Communication en marketing / Innovations Internet advertising fast Internet marketing fast Marketing / Management / Data processing fast Public relations / Data processing fast Strategic planning / Data processing fast Technology in advertising fast |
| topic_facet | Internet marketing Marketing / Management / Data processing Public relations / Data processing Internet advertising Technology in advertising Strategic planning / Data processing Communication in marketing / Technological innovations Customer relations / Technological innovations Marketing sur Internet Relations publiques / Informatique Publicité sur Internet Technologie dans la publicité Planification stratégique / Informatique Communication en marketing / Innovations |
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