Research methods for business students:
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Harlow, England ; London ; New York
Pearson
2023
|
| Ausgabe: | Ninth edition |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034063733&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | xxvii, 860 Seiten Illustrationen, Diagramme |
| ISBN: | 9781292402727 |
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Datensatz im Suchindex
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| adam_text | go ritenta How to use this book Preface Contributors 1 1.1 1.2 1.3 1.4 1.5 1.6 1.7 Research, reflective diaries and the purposeof this book xvii xxiii xxv 2 Mark NK Saunders, Philip Lewis and Adrian Thornhill Learning outcomes Introduction The nature of research Business and managementresearch The research process Keeping a reflective diary or research notebook The purpose and structureof this book Summary Self-check questions Review and discussion questions Progressing your research project: Starting your reflective diary or notebook References Further reading Case 1: A reflective journal?... About research? ... Where do I even begin? Emily A Morrison Self-check answers 2 2 4 6 12 14 16 20 21 21 22 22 23 25 27 (vh)
Contents 2 Generating a research idea and developing your research proposal Mark NK Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 2.1 Introduction 2.2 Characteristics of good research ideas 2.3 Generating research ideas 2.4 Refining research ideas 2.5 Developing your overarching research question 2.6 Writing a research aim and set of research objectives 2.7 The importance of theory 2.8 The need for a research proposal 2.9 Structuring your research proposal 2.10 Summary Self-check questions Review and discussion questions Progressing your research project: Choosing a research topic and developing your research proposal References Further reading Case 2: Keza s research aim formulation 28 28 28 30 33 40 42 45 48 55 57 62 63 63 64 64 66 67 Adina Dudau Self-check answers Critically reviewing the literature 72 Mark NK Saunders, Philip Lewis and Adrian Thornhill Learning outcomes Introduction 3.1 3.2 Being critical and the purposes and forms of review 3.3 The content and structure of a critical review 3.4 Literature sources 3.5 Planning your literature search 3.6 Conducting your literature search 3.7 Reading critically and evaluating the literature 3.8 Note-taking and referencing 3.9 Using systematic review 3.10 Drafting the critical review 3.11 A note about plagiarism 3.12 Summary 72 72 75 80 83 91 94 105 107 110 113 116 117 3 viii 69
Contents 4 4.1 4.2 4.3 4.4 4.5 4.6 Self-check questions Review and discussion questions Progressing your research project: Critically reviewing the literature References Further reading Case 3: Shaping powerful questions when reviewing the literature Mat Hughes 118 119 Self-check answers 126 5.1 5.2 5.3 5.4 123 Understanding research philosophy and approaches to theory development 128 Mark NK Saunders, Philip Lewis, Adrian Thornhill and Alexandra Bristow Learning outcomes Introduction 128 128 The philosophical underpinnings of business and management 131 Research paradigms 140 Five management philosophies 145 Approaches to theory development 154 Summary 161 Self-check questions 163 Review and discussion questions 163 Progressing your research project: Heightening your Awareness of your Research Philosophy (HARP) 163 References 167 Further reading 170 Case 4: Working out your philosophical assumptions 171 Natasha Mauthner Self-check answers 5 120 120 122 Formulating the research design Mark NK Saunders, Philip Lewis and Adrian Thornhill Learning outcomes Introduction Achieving a coherent research design The research purpose Methodological choice: choosing a quantitative, qualitative or mixed methods research design 181 174 176 176 176 178 179
Contents 5.5 5.6 5.7 5.8 5.9 5.10 Developing a coherent research strategy Considering time horizons Anticipating potential ethical issues Assessing the quality of research design Recognishing your role as researcher Summary Self-check questions Review and discussion questions Progressing your research project: Deciding on your research design References Further reading Case 5: Internationalizing strategy: Developing small firms and their local communities via engaged scholarship Fariba Darabi and Jonathan Μ Scott Self-check answers 6 Negotiating access and research ethics Mark NK Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 6.1 Introduction 6.2 Characteristics of access 6.3 Researcher status 6.4 Internet-mediated access 6.5 Strategies to gain access 6.6 Research ethics and acting ethically 6.7 Ethical issues at specific research stages 6.8 Data protection principles 6.9 Summary Self-check questions Review and discussion questions Progressing your research project: Negotiating access and addressing ethical issues References Further reading Case 6: Onboarding practices and employee retention Josephine LaPointe Self-check answers 191 212 213 214 220 222 223 224 224 225 228 229 231 234 234 234 236 240 242 245 253 262 274 276 277 278 278 279 280 281 284
Contents 7 Selecting samples 288 Mark NK Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 7.1 Introduction 7.2 The need to sample 7.3 An overview of sampling procedures 7.4 Probability sampling - sampling frame 7.5 Probability sampling - sample size 7.6 Probability sampling - procedures 7.7 Probability sampling ֊ representativeness 7.8 Non-probability sampling-sample size 7.9 Non-probability sampling - procedures 7.10 Mixed and multi-stage sampling designs 7.11 Summary Self-check questions Review and discussion questions Progressing your research project: Using sampling as part of your research References Further reading Case 7: Female ride share app drivers careers in Tehran Mina Beigi, Shahrzad Nayyeri and Melika Shirmohamma Self-check answers 8 Obtaining and evaluating secondary data 288 289 291 293 295 297 304 312 313 316 325 327 328 331 332 332 334 335 337 342 Mark NK Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 342 8.1 Introduction 342 8.2 Types of secondary data and uses in research 345 8.3 Advantages of secondary data 358 8.4 Disadvantages of secondary data 360 8.5 Searching for and locating secondary data 364 8.6 Evaluating and selecting secondary data sources 370 8.7 Summary 378 Self-check questions 379 Review and discussion questions 380 Progressing your research project: Assessing utility, selecting and incorporating secondary data in your research 381 References 381 Further reading 384
Contents 9 9.1 9.2 9.3 9.4 9.5 9.6 9.7 9.8 9.9 Case 8: Investigating refugees challenges in setting up a business Megan Miralles, Mare Stierand and Viktor Dörfler 385 Self-check answers 387 Collecting primary data using observation Mark NK Saunders, Philip Lewis and Adrian Thornhill Learning outcomes Introduction Observation choices Participant observation Structured observation Internet-mediated observation Recording video Creating static images Audio recording Summary Self-check questions Review and discussion questions Progressing your research project.· Deciding on the appropriateness of observation References Further reading Case 9: Observing leadership and team dynamics using simulation Trevor Morrow Self-check answers 10 Collecting primary data using interviews and diaries 10.1 10.2 10.3 10.4 10.5 ( xii ) Mark NK Saunders, Philip Lewis and Adrian Thornhill Learning outcomes Introduction Standardisation and structure in questioning Interview mediums and modes The potential of semi-structured and in-depth interviews Data quality issues and evaluating interviewing practice 390 390 390 392 400 410 418 422 426 429 431 432 433 433 434 435 436 438 440 440 440 442 448 450 452
Contents 10.6 Preparing for semi-structured or in-depth interviewing 459 10.7 Conducting one-to-one face-to-face interviews 465 10.8 Conducting one-to-one online interviews 477 10.9 Conducting one-to-one telephone interviews 479 10.10 Conducting group interviews and focus groups 481 10.11 Conducting visual interviews 485 10.12 Using diaries and diary studies 488 10.13 Summary 494 Self-check questions 494 Review and discussion questions 496 Progressing your research projed: Using research interviews and research diaries 497 References 497 Further reading 500 Case 10: Conducting audio diaries of work-life conflict 501 Catherine Cassell Self-check answers 11 Collecting primary data using questionnaires 11.1 11.2 11.3 11.4 11.5 11.6 11.7 11.8 11.9 Mark NK Saunders, Philip Lewis and Adrian Thornhill Learning outcomes Introduction Questionnaires: an overview Deciding what data need to be collected Questionnaire validity and reliability Designing individual questions Designing the questionnaire Pilot testing Distributing the questionnaire Summary Self-check questions Review and discussion questions Progressing your research project: Using questionnaires in your research References Further reading Case 11 : Assessing the utility of questionnaire scales Sarah Forbes Self-check answers 503 506 506 506 509 514 520 523 539 548 549 557 558 560 560 561 563 564 566
Contents 12 Analysing data quantitatively Mark NK Saunders, Philip Lewis, Adrian Thornhill and Catherine Wang Learning outcomes 12.1 Introduction 12.2 Data types and precision of measurement 12.3 Preparing data for quantitative analysis 12.4 Data entry and checking 12.5 Exploring and presenting data: an overview 12.6 Exploring and presenting individual variables 12.7 Exploring and comparing two or more variables 12.8 Describing data using statistics 12.9 Statistical tests assumptions and hypothesis testing 12.10 Examining associations and differences 12.11 Assessing the strength of relationships 12.12 Making predictions 12.13 Examining trends 12.14S ummary Self-check questions Review and discussion questions Progressing your research project: Analysing your data quantitatively References Further reading Case 12: High performance work practices in SMEs Maura Sheehan and Mark NK Saunders Self-check answers 13 Analysing data qualitatively 13.1 13.2 13.3 13.4 13.5 13.6 13.7 13.8 xiv Mark NK Saunders, Philip Lewis and Adrian Thornhill Learning outcomes Introduction Analysing qualitative data, diversity and interactive processes Choosing a qualitative analysis technique Preparing data for analysis Aids to help analysis Thematic Analysis Template Analysis Explanation Building and Testing 57ź 572 572 575 579 585 590 593 602 607 613 621 626 630 634 636 637 639 640 640 642 643 647 650 650 651 652 655 657 661 664 675 678
Contents 13.9 Grounded Theory Method 13.10 Narrative Analysis 13.11 Discourse analysis 13.12 Visual analysis 13.13 Data display and analysis 13.14 Using CAQDAS 13.15S ummary Self-check questions Review and discussion question Progressing your research project: Analysing your data qualitatively References Further reading Case 13: What makes a good project tutor? Neve Abgeller Self-check answers 14 Writing and presenting the project report Mark NK Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 14.1 Introduction 14.2 Undertaking writing 14.3 Reporting approaches and report structures: an overview 14.4 The traditional (academic) report structure 14.5 Alternative (academic) report structures 14.6 The consultancy (practitioner) report 14.7 Ensuring clarity and accessibility 14.8 Developing an appropriate writing style 14.9 Meeting the assessment criteria 14.10 Writing a reflective essay or section 14.11 Presentations 14.12 Summary Self-check questions Review and discussion questions Progressing your research project: Writing your project report References Further reading Case 14: Chloe s poster creation Clare Burns Self-check answers 682 687 690 694 702 704 707 708 708 709 710 711 713 715 718 718 718 720 724 726 736 743 744 746 751 752 753 760 760 761 761 762 763 764 767
Contents Bibliography 768 Appendices 786 1 Systems of referencing 2 Calculating the minimum sample size 3 Guidelines for non-discriminatory language XVI 786 805 807 Glossary 812 Index 839 Publisher s acknowledgements 852
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| illustrated | Illustrated |
| indexdate | 2024-12-20T19:52:09Z |
| institution | BVB |
| isbn | 9781292402727 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034063733 |
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| physical | xxvii, 860 Seiten Illustrationen, Diagramme |
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| spellingShingle | Saunders, Mark 1959- Lewis, Philip 1945- Thornhill, Adrian Research methods for business students Forschungsmethode (DE-588)4155046-8 gnd Wirtschaftswissenschaftliches Studium (DE-588)4066538-0 gnd Wissenschaftliches Arbeiten (DE-588)4066571-9 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Betriebswirtschaftliches Studium (DE-588)4006244-2 gnd |
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| title | Research methods for business students |
| title_auth | Research methods for business students |
| title_exact_search | Research methods for business students |
| title_full | Research methods for business students Mark N.K. Saunders, Philip Lewis, Adrian Thornhill |
| title_fullStr | Research methods for business students Mark N.K. Saunders, Philip Lewis, Adrian Thornhill |
| title_full_unstemmed | Research methods for business students Mark N.K. Saunders, Philip Lewis, Adrian Thornhill |
| title_short | Research methods for business students |
| title_sort | research methods for business students |
| topic | Forschungsmethode (DE-588)4155046-8 gnd Wirtschaftswissenschaftliches Studium (DE-588)4066538-0 gnd Wissenschaftliches Arbeiten (DE-588)4066571-9 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Betriebswirtschaftliches Studium (DE-588)4006244-2 gnd |
| topic_facet | Forschungsmethode Wirtschaftswissenschaftliches Studium Wissenschaftliches Arbeiten Betriebswirtschaftslehre Betriebswirtschaftliches Studium |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034063733&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT saundersmark researchmethodsforbusinessstudents AT lewisphilip researchmethodsforbusinessstudents AT thornhilladrian researchmethodsforbusinessstudents |