Strengthening SME performance through social media adoption and usage:
Gespeichert in:
| Weitere beteiligte Personen: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hershey, PA
IGI Global
[2023]
|
| Schriftenreihe: | Advances in business strategy and competitive advantage (ABSCA) book series
|
| Schlagwörter: | |
| Links: | http://doi.org/10.4018/978-1-6684-5770-2 https://doi.org/10.4018/978-1-6684-5770-2 https://doi.org/10.4018/978-1-6684-5770-2 http://doi.org/10.4018/978-1-6684-5770-2 http://doi.org/10.4018/978-1-6684-5770-2 |
| Abstract: | "This book focuses on different conceptions of factors and consequences influencing social media usage and SME performance"-- |
| Beschreibung: | "Premier reference source"--Cover |
| Umfang: | 1 Online-Resspurce (xvi, 291 Seiten) Illustrationen |
| ISBN: | 9781668457719 1668457717 |
| DOI: | 10.4018/978-1-6684-5770-2 |
Internformat
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| 245 | 1 | 0 | |a Strengthening SME performance through social media adoption and usage |c Sikandar Ali Qalati, Dragana Ostic, Rohit Bansal |
| 264 | 1 | |a Hershey, PA |b IGI Global |c [2023] | |
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| 490 | 0 | |a Advances in business strategy and competitive advantage (ABSCA) book series | |
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| 505 | 8 | |a Chapter 1. An unexpected journey: designing a social media marketing framework for small and medium enterprises (SMEs) -- Chapter 2. From real-time marketing to corporate social responsibility: the impact of social media engagement on womensday posts by companies -- Chapter 3. How can SMEs integrate intellectual property rights into social media marketing strategies to achieve brand and business development?: case study of the Chinese cultural industry -- Chapter 4. How to improve the brand equity of the beauty industry through effective e-commerce live streaming strategies: a case study of douyin live broadcasting in China -- Chapter 5. Combating choice overload via a growth mindset in the age of social media -- Chapter 6. Contribution of ICT on small and medium enterprise business profitability: a literature review -- Chapter 7. COVID-19: a disaster master opportunities and challenges for small-medium enterprises -- Chapter 8. COVID-19 and SME adoption of social media in developing economies in Africa -- Chapter 9. Efficacy of social media usage on the performance of SMEs in the fashion industry -- Chapter 10. Examination of the effect of new media in revolutionizing entrepreneurship in bauchi state, Nigeria -- Chapter 11. Exploring social media adoption and SME performance: role and challenges -- Chapter 12. SME survival during the COVID-19 pandemic: an outlook of threats and digital transformation -- Chapter 13. The impact of social marketing on SMEs in India: a theoretical perspective -- Chapter 14. Use of social media by SMEs in the tourism industry -- Chapter 15. Starting food chain as a SME in Canada: adopting social media for its success | |
| 520 | 3 | |a "This book focuses on different conceptions of factors and consequences influencing social media usage and SME performance"-- | |
| 653 | 0 | |a Small business / Management | |
| 653 | 0 | |a Social media | |
| 653 | 0 | |a Small business / Management | |
| 653 | 0 | |a Social media | |
| 700 | 1 | |a Qalati, Sikandar Ali |d 1986- |0 (DE-588)1268541796 |4 edt | |
| 700 | 1 | |a Ostic, Dragana |d 1982- |4 edt | |
| 700 | 1 | |a Bansal, Rohit |d 1982- |0 (DE-588)1239591829 |4 edt | |
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Datensatz im Suchindex
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| adam_text | |
| any_adam_object | |
| author2 | Qalati, Sikandar Ali 1986- Ostic, Dragana 1982- Bansal, Rohit 1982- |
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| author2_variant | s a q sa saq d o do r b rb |
| author_GND | (DE-588)1268541796 (DE-588)1239591829 |
| author_facet | Qalati, Sikandar Ali 1986- Ostic, Dragana 1982- Bansal, Rohit 1982- |
| building | Verbundindex |
| bvnumber | BV048687542 |
| collection | ZDB-98-IGB |
| contents | Chapter 1. An unexpected journey: designing a social media marketing framework for small and medium enterprises (SMEs) -- Chapter 2. From real-time marketing to corporate social responsibility: the impact of social media engagement on womensday posts by companies -- Chapter 3. How can SMEs integrate intellectual property rights into social media marketing strategies to achieve brand and business development?: case study of the Chinese cultural industry -- Chapter 4. How to improve the brand equity of the beauty industry through effective e-commerce live streaming strategies: a case study of douyin live broadcasting in China -- Chapter 5. Combating choice overload via a growth mindset in the age of social media -- Chapter 6. Contribution of ICT on small and medium enterprise business profitability: a literature review -- Chapter 7. COVID-19: a disaster master opportunities and challenges for small-medium enterprises -- Chapter 8. COVID-19 and SME adoption of social media in developing economies in Africa -- Chapter 9. Efficacy of social media usage on the performance of SMEs in the fashion industry -- Chapter 10. Examination of the effect of new media in revolutionizing entrepreneurship in bauchi state, Nigeria -- Chapter 11. Exploring social media adoption and SME performance: role and challenges -- Chapter 12. SME survival during the COVID-19 pandemic: an outlook of threats and digital transformation -- Chapter 13. The impact of social marketing on SMEs in India: a theoretical perspective -- Chapter 14. Use of social media by SMEs in the tourism industry -- Chapter 15. Starting food chain as a SME in Canada: adopting social media for its success |
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| id | DE-604.BV048687542 |
| illustrated | Illustrated |
| indexdate | 2025-02-12T03:00:17Z |
| institution | BVB |
| isbn | 9781668457719 1668457717 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034061796 |
| oclc_num | 1369552554 |
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| physical | 1 Online-Resspurce (xvi, 291 Seiten) Illustrationen |
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| publishDate | 2023 |
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| publisher | IGI Global |
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| series2 | Advances in business strategy and competitive advantage (ABSCA) book series |
| spelling | Strengthening SME performance through social media adoption and usage Sikandar Ali Qalati, Dragana Ostic, Rohit Bansal Hershey, PA IGI Global [2023] 1 Online-Resspurce (xvi, 291 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Advances in business strategy and competitive advantage (ABSCA) book series "Premier reference source"--Cover Chapter 1. An unexpected journey: designing a social media marketing framework for small and medium enterprises (SMEs) -- Chapter 2. From real-time marketing to corporate social responsibility: the impact of social media engagement on womensday posts by companies -- Chapter 3. How can SMEs integrate intellectual property rights into social media marketing strategies to achieve brand and business development?: case study of the Chinese cultural industry -- Chapter 4. How to improve the brand equity of the beauty industry through effective e-commerce live streaming strategies: a case study of douyin live broadcasting in China -- Chapter 5. Combating choice overload via a growth mindset in the age of social media -- Chapter 6. Contribution of ICT on small and medium enterprise business profitability: a literature review -- Chapter 7. COVID-19: a disaster master opportunities and challenges for small-medium enterprises -- Chapter 8. COVID-19 and SME adoption of social media in developing economies in Africa -- Chapter 9. Efficacy of social media usage on the performance of SMEs in the fashion industry -- Chapter 10. Examination of the effect of new media in revolutionizing entrepreneurship in bauchi state, Nigeria -- Chapter 11. Exploring social media adoption and SME performance: role and challenges -- Chapter 12. SME survival during the COVID-19 pandemic: an outlook of threats and digital transformation -- Chapter 13. The impact of social marketing on SMEs in India: a theoretical perspective -- Chapter 14. Use of social media by SMEs in the tourism industry -- Chapter 15. Starting food chain as a SME in Canada: adopting social media for its success "This book focuses on different conceptions of factors and consequences influencing social media usage and SME performance"-- Small business / Management Social media Qalati, Sikandar Ali 1986- (DE-588)1268541796 edt Ostic, Dragana 1982- edt Bansal, Rohit 1982- (DE-588)1239591829 edt Erscheint auch als Druck-Ausgabe 9781668457702 Strengthening SME performance through social media adoption and usage Hershey, PA : Business Science Reference, [2023] http://doi.org/10.4018/978-1-6684-5770-2 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Strengthening SME performance through social media adoption and usage Chapter 1. An unexpected journey: designing a social media marketing framework for small and medium enterprises (SMEs) -- Chapter 2. From real-time marketing to corporate social responsibility: the impact of social media engagement on womensday posts by companies -- Chapter 3. How can SMEs integrate intellectual property rights into social media marketing strategies to achieve brand and business development?: case study of the Chinese cultural industry -- Chapter 4. How to improve the brand equity of the beauty industry through effective e-commerce live streaming strategies: a case study of douyin live broadcasting in China -- Chapter 5. Combating choice overload via a growth mindset in the age of social media -- Chapter 6. Contribution of ICT on small and medium enterprise business profitability: a literature review -- Chapter 7. COVID-19: a disaster master opportunities and challenges for small-medium enterprises -- Chapter 8. COVID-19 and SME adoption of social media in developing economies in Africa -- Chapter 9. Efficacy of social media usage on the performance of SMEs in the fashion industry -- Chapter 10. Examination of the effect of new media in revolutionizing entrepreneurship in bauchi state, Nigeria -- Chapter 11. Exploring social media adoption and SME performance: role and challenges -- Chapter 12. SME survival during the COVID-19 pandemic: an outlook of threats and digital transformation -- Chapter 13. The impact of social marketing on SMEs in India: a theoretical perspective -- Chapter 14. Use of social media by SMEs in the tourism industry -- Chapter 15. Starting food chain as a SME in Canada: adopting social media for its success |
| title | Strengthening SME performance through social media adoption and usage |
| title_auth | Strengthening SME performance through social media adoption and usage |
| title_exact_search | Strengthening SME performance through social media adoption and usage |
| title_full | Strengthening SME performance through social media adoption and usage Sikandar Ali Qalati, Dragana Ostic, Rohit Bansal |
| title_fullStr | Strengthening SME performance through social media adoption and usage Sikandar Ali Qalati, Dragana Ostic, Rohit Bansal |
| title_full_unstemmed | Strengthening SME performance through social media adoption and usage Sikandar Ali Qalati, Dragana Ostic, Rohit Bansal |
| title_short | Strengthening SME performance through social media adoption and usage |
| title_sort | strengthening sme performance through social media adoption and usage |
| url | http://doi.org/10.4018/978-1-6684-5770-2 |
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