Consuming crisis: commodifying care and COVID-19
Consuming Crisis is a crucial account of how consumer culture capitalized on Coronavirus (COVID-19). Sobande explores how brands claim to care while they encourage people to ‘keep calm and consume’. This critical analysis of the power and politics of marketing examines an eclecti...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Los Angeles ; London
SAGE Publications
[2023]
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| Schriftenreihe: | social science for social justice
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| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034028983&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Zusammenfassung: | Consuming Crisis is a crucial account of how consumer culture capitalized on Coronavirus (COVID-19). Sobande explores how brands claim to care while they encourage people to ‘keep calm and consume’. This critical analysis of the power and politics of marketing examines an eclectic mix of campaigns, content, and experiences. Such work outlines the societal significance of fast-fashion adverts, banana bread’s pandemic ‘moment’, university social media strategies, and how digital technology mediates memories and work. Based on the belief that brands cannot be activists, Sobande creatively considers how brands construct care, camaraderie, culture, and so-called ‘normal’ life during times of crisis.Francesca Sobande is a Senior Lecturer in Digital Media Studies at Cardiff University |
| Beschreibung: | Chapter 1: Whose ‘New Normal’?; Chapter 2: Beyond the Pretense of ‘Brand Activism’; Chapter 3: Distraction, Dreaming, and Angst; Chapter 4: The Future, In Bloom |
| Umfang: | xii, 144 Seiten 160 grams |
| ISBN: | 9781529793963 9781529793970 |
Internformat
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| 500 | |a Chapter 1: Whose ‘New Normal’?; Chapter 2: Beyond the Pretense of ‘Brand Activism’; Chapter 3: Distraction, Dreaming, and Angst; Chapter 4: The Future, In Bloom | ||
| 520 | |a Consuming Crisis is a crucial account of how consumer culture capitalized on Coronavirus (COVID-19). Sobande explores how brands claim to care while they encourage people to ‘keep calm and consume’. This critical analysis of the power and politics of marketing examines an eclectic mix of campaigns, content, and experiences. Such work outlines the societal significance of fast-fashion adverts, banana bread’s pandemic ‘moment’, university social media strategies, and how digital technology mediates memories and work. Based on the belief that brands cannot be activists, Sobande creatively considers how brands construct care, camaraderie, culture, and so-called ‘normal’ life during times of crisis.Francesca Sobande is a Senior Lecturer in Digital Media Studies at Cardiff University | ||
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Datensatz im Suchindex
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| adam_text | TABLE OF CONTENTS About the Author Acknowledgements IX Preface x 1 Whose New Normal ? 1 Normal is Not a Neutral Concept National Culture, Neoliberalism, and Care The Rhetoric of the COVID-19 Crisis 1 5 ^θ Racial Capitalism and Constructions of Care and Comfort Where Next? ^ 22 2 Beyond the Pretense of Brand Activism 3 26 The Politics of Care(lessness), (Dis)Comfort, and Commodification 2$ The Contradictions and Contortions of Woke-washing and Femvertising Consuming (Un)comfortable Multiculturalisms When Universities (Claim to) Care Caring (or, Consuming), Together? 38 59 72 82 Distraction, Dreaming, and Angst 85 Depictions and Discourses of Productivity Dial Μ for the Mirage of Memories Eat Out to Help Out and the Animating Force of Angst 92 Ιθθ 108
TABLE OF CONTENTS vii Banana Bread s Moment and the Class Politics of 4 Aesthetics of Ease 114 Remember When? 120 The Future, In Bloom 123 References 126 Index 139
|
| any_adam_object | 1 |
| author | Sobande, Francesca |
| author_GND | (DE-588)1188893319 |
| author_facet | Sobande, Francesca |
| author_role | aut |
| author_sort | Sobande, Francesca |
| author_variant | f s fs |
| building | Verbundindex |
| bvnumber | BV048654257 |
| classification_rvk | MS 5560 |
| ctrlnum | (OCoLC)1369548985 (DE-599)BVBBV048654257 |
| discipline | Soziologie |
| format | Book |
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| id | DE-604.BV048654257 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T19:51:18Z |
| institution | BVB |
| isbn | 9781529793963 9781529793970 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034028983 |
| oclc_num | 1369548985 |
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| owner | DE-473 DE-BY-UBG |
| owner_facet | DE-473 DE-BY-UBG |
| physical | xii, 144 Seiten 160 grams |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | SAGE Publications |
| record_format | marc |
| series2 | social science for social justice |
| spellingShingle | Sobande, Francesca Consuming crisis commodifying care and COVID-19 Verbraucherverhalten (DE-588)4062644-1 gnd Pandemie (DE-588)4737034-8 gnd COVID-19 (DE-588)1206347392 gnd Konsumgesellschaft (DE-588)4165119-4 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4737034-8 (DE-588)1206347392 (DE-588)4165119-4 |
| title | Consuming crisis commodifying care and COVID-19 |
| title_auth | Consuming crisis commodifying care and COVID-19 |
| title_exact_search | Consuming crisis commodifying care and COVID-19 |
| title_full | Consuming crisis commodifying care and COVID-19 |
| title_fullStr | Consuming crisis commodifying care and COVID-19 |
| title_full_unstemmed | Consuming crisis commodifying care and COVID-19 |
| title_short | Consuming crisis |
| title_sort | consuming crisis commodifying care and covid 19 |
| title_sub | commodifying care and COVID-19 |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd Pandemie (DE-588)4737034-8 gnd COVID-19 (DE-588)1206347392 gnd Konsumgesellschaft (DE-588)4165119-4 gnd |
| topic_facet | Verbraucherverhalten Pandemie COVID-19 Konsumgesellschaft |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034028983&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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