Availability: Artificial intelligence for marketing management

Artificial intelligence for marketing management:

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Bibliographic Details
Other Authors:	Thaichon, Park (Editor), Quach, Sara (Editor)
Format:	Book
Language:	English
Published:	London ; New York Routledge, Taylor & Francis Group 2023
Series:	Routledge Studies in Marketing
Subjects:	Künstliche Intelligenz Marketingmanagement Kundenmanagement Wirtschaftsethik Marketing Aufsatzsammlung
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033997374&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Physical Description:	xi, 205 Seiten Diagramme
ISBN:	9781032248493 9781032248486

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Record in the Search Index

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adam_text	Contents List ofFigures vii List of Tables viii Contributors’ bios ix PARTI Overview of AI 1 Introduction to artificial intelligence (AI): Definition and scope of AI ļ 3 DUNG LE (JENNY), KYUNGHWA CHUNG, SARA QUACH, AND PARK THAICHON 2 The growth of marketing research in artificial intelligence (AI): Topic popularity 18 PARK THAICHON AND SARA QUACH 3 Types of artificial intelligence (AI) in marketing management 29 KYUNGHWA CHUNG, DUNG LE (JENNY), PARK THAICHON, AND SARA QUACH 4 A framework of artificial intelligence (AI) applications in marketing DUNG LE (JENNY), KYUNGHWA CHUNG, SARA QUACH, AND PARK THAICHON 41 vi Contents PARTII AI and its implications in the new age of marketing management 5 New developments in artificial intelligence (Al)-powered products in marketing 53 55 MOJTABA BARAKI, SARA QUACH, AND PARK THAICHON 6 Artificial intelligence (Al)-driven services: Communication support, assistance for decision-making, and enhanced customer experience service 76 MAI NGUYEN, YING CHEN, THANH HUONG NGUYEN, SARA SHAWKY HABASHI, SARA QUACH, AND PARK THAICHON 7 Artificial intelligence (Al)-integrated operation; insights into supply chain management 96 ALI RAZZAQ, SARA QUACH, AND PARK THAICHON 8 Artificial intelligence (Al)-based market intelligence and customer insights 120 NIRMA SADAMALI JAYAWARDENA, ABHISHEK BEHL, PARK THAICHON, AND SARA QUACH 9 Artificial intelligence (Al)-empowered customer relationship management 142 YI BU, SARA QUACH, AND PARK THAICHON PART III Challenges and opportunities of AI 10 Data privacy and artificial intelligence (AI): How AI collects data and its impact on data privacy 161 163 LARS-ERIK CASPER FERM, SARA QUACH, AND PARK THAICHON 11 Solutions to artificial intelligence (AI) and privacy: How AI uses data and its accompanying privacy issues 175 LARS-ERIK CASPER FERM, PARK THAICHON, AND SARA QUACH Index 197
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spellingShingle	Artificial intelligence for marketing management Künstliche Intelligenz (DE-588)4033447-8 gnd Marketingmanagement (DE-588)4168907-0 gnd Kundenmanagement (DE-588)4236865-0 gnd Wirtschaftsethik (DE-588)4066439-9 gnd Marketing (DE-588)4037589-4 gnd
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title	Artificial intelligence for marketing management
title_auth	Artificial intelligence for marketing management
title_exact_search	Artificial intelligence for marketing management
title_full	Artificial intelligence for marketing management edited by Park Thaichon, Sara Quach
title_fullStr	Artificial intelligence for marketing management edited by Park Thaichon, Sara Quach
title_full_unstemmed	Artificial intelligence for marketing management edited by Park Thaichon, Sara Quach
title_short	Artificial intelligence for marketing management
title_sort	artificial intelligence for marketing management
topic	Künstliche Intelligenz (DE-588)4033447-8 gnd Marketingmanagement (DE-588)4168907-0 gnd Kundenmanagement (DE-588)4236865-0 gnd Wirtschaftsethik (DE-588)4066439-9 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Künstliche Intelligenz Marketingmanagement Kundenmanagement Wirtschaftsethik Marketing Aufsatzsammlung
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