Research handbook on strategic communication - Falkheimer, Jesper 1970-; Heide, Mats (Edward Elgar Publishing, 2022)
Literaturangaben
Contents:; 1 Introduction: the emergent field of strategic communication 1; Jesper Falkheimer and Mats Heide; PART I FUNDAMENTALS; 2 Strategic communication: a discipline in the making? 14; Finn Frandsen and Winni Johansen; 3 The saying and the doing: when communication is strategic 33; Emma Christensen and Lars Thoger Christensen; 4 Persuasion, promotion, spin, propaganda? 46; Jim Macnamara; 5 Strategic communication: historical overview and concept development 62; Robert L. Heath; 6 Dialogue as a tool of strategic communication? 83; Michael L. Kent; 7 From strategy to strategizing 99; Ib T. Gulbrandsen and Sine N.
- Just; 8 Understandings of organization in strategic communication research 117; Peter Winkler and Dennis Schoeneborn; 9 Public sphere 132; Howard Nothhaft and Camilla Nothhaft; PART II PERSPECTIVES; 10 The institutional perspective on strategic communication: bringing; culture and society back in 149; Swaran Sandhu; 11 Democracy, strategic communication and lobbying 165; Oyvind Ihlen, Irina Lock and Ketil Raknes; 12 Place matters: expanding the research agenda for strategic communication 177; Cecilia Cassinger and Asa Thelander; 13 Gender in strategic communication: feminization, stereotypes and; a search towards excellence 187; Martina Topic; 14 Communication professionals 198; Gemma Bridge and Ralph Tench; 15 Artificial intelligence, big data and all change 208; Anne Gregory; 16 Strategic organizational listening 220; Laurie Lewis; PART III PROCESSES; 17 Communication management: structures, processes,
- and business; models for value creation through corporate communications 236; Ansgar Zerfass and Jeanne Link; 18 Crisis communication as strategic communication: process and insights 258; Timothy Coombs and Sherry Holladay; 19 The strategic role of internal crisis communication 273; Alessandra Mazzei and Silvia Ravazzani; 20 Political communication 289; Bente Kalsnes and Anders Olof Larsson; 21 The past, the present, and the future of public diplomacy research 300; Sarah Marschlich and Leysan Storie; 22 Corporate responsibility and strategic communication 318; Ganga S. Dhanesh; 23 Corporate branding between corporate, stakeholders, and society 334; Stefania Romenti, Elanor Colleoni, and Grazia Murtarelli; 24 Ethical internal communication 347; Kevin Ruck; 25 Leadership communication during turbulent times 365; Linjuan Rita Men, Jie Jin, Renee Mitson, and Marc Vielledent; 26 Engagement as strategy: a framework for strategic communication 383; Kim A.
- Johnston and Maureen Taylor; 27 Agile integrated communication: a content-based approach 399; Sabine Einwiller, Jens Seiffert-Brockmann, and Neda Ninova-Solovykh; 28 Digital strategic communication through digital media-arenas 415; Mark Badham, Vilma Luoma-aho, Chiara Valentini and Laura Lumimaa; 29 Internal social media: a promise of participatory communication and; organizational transparency 430; Vibeke Thois Madsen; 30 Exploring the vertical communication chain in the light of post-bureaucracy 444; Charlotte Simonsson; 31 Communicative coworkership 459; Rickard Andersson; 32 Measurement and evaluation: framework, methods, and critique 474; Alexander Buhmann and Sophia C. Volk; Index
Keywords: bicssc / Business communication & presentation; bicssc / Media studies; bicssc / Reference works; bisacsh / LANGUAGE ARTS & DISCIPLINES / Communication Studies; bisacsh / POLITICAL SCIENCE / Public Policy / Communication Policy; bisacsh / BUSINESS & ECONOMICS / Reference; Communication in management; Strategic planning; Kommunikationsstrategie; Innerbetriebliche Kommunikation; Politische Kommunikation; Aufsatzsammlung