Availability: Navigating the metaverse | Technische Universität München

Navigating the metaverse: a guide to limitless possibilities in a web 3.0 world

Saved in:

Bibliographic Details
Main Authors:	Hackl, Cathy (Author), Lueth, Dirk (Author), Di Bartolo, Tommaso (Author)
Other Authors:	Arkontaky, John (Editor)
Format:	Book
Language:	English
Published:	Hoboken, New Jersey Wiley [2022]
Subjects:	Electronic Commerce Metaversum Virtuelle Realität
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033973912&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Physical Description:	xxi, 250 Seiten Illustrationen
ISBN:	9781119898993

Staff View

MARC


LEADER	00000nam a2200000 c 4500
001	BV048598320
003	DE-604
005	20230706
007	t\|
008	221207s2022 xx a\|\|\| \|\|\|\| 00\|\|\| eng d
020			\|a 9781119898993 \|9 978-1-119-89899-3
035			\|a (OCoLC)1350915559
035			\|a (DE-599)BVBBV048598320
040			\|a DE-604 \|b ger \|e rda
041	0		\|a eng
049			\|a DE-739 \|a DE-573
084			\|a QP 650 \|0 (DE-625)141922: \|2 rvk
100	1		\|a Hackl, Cathy \|e Verfasser \|4 aut
245	1	0	\|a Navigating the metaverse \|b a guide to limitless possibilities in a web 3.0 world \|c Cathy Hackl, Dirk Lueth, Tommaso Di Bartolo ; edited by John Arkontaky ; foreword by Yat Siu (chairman of the board, Animoca Brands board member, Upland)
264		1	\|a Hoboken, New Jersey \|b Wiley \|c [2022]
264		4	\|c © 2022
300			\|a xxi, 250 Seiten \|b Illustrationen
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
650	0	7	\|a Electronic Commerce \|0 (DE-588)4592128-3 \|2 gnd \|9 rswk-swf
650	0	7	\|a Metaversum \|0 (DE-588)126084787X \|2 gnd \|9 rswk-swf
650	0	7	\|a Virtuelle Realität \|0 (DE-588)4399931-1 \|2 gnd \|9 rswk-swf
689	0	0	\|a Metaversum \|0 (DE-588)126084787X \|D s
689	0	1	\|a Virtuelle Realität \|0 (DE-588)4399931-1 \|D s
689	0	2	\|a Electronic Commerce \|0 (DE-588)4592128-3 \|D s
689	0		\|5 DE-604
700	1		\|a Lueth, Dirk \|e Verfasser \|4 aut
700	1		\|a Di Bartolo, Tommaso \|e Verfasser \|4 aut
700	1		\|a Arkontaky, John \|4 edt
700	1		\|a Siu, Yat \|e Sonstige \|4 oth
776	0	8	\|i Erscheint auch als \|n Online-Ausgabe, PDF \|z 978-1-119-89900-6
776	0	8	\|i Erscheint auch als \|n Online-Ausgabe, EPUB \|z 978-1-119-89901-3
856	4	2	\|m Digitalisierung UB Passau - ADAM Catalogue Enrichment \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033973912&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
943	1		\|a oai:aleph.bib-bvb.de:BVB01-033973912

Record in the Search Index

_version_	1819289465203458048
adam_text	Contents Foreword by Yat Siu, Chairman of the Board, Animoca Brands Introduction Why Should Businesses Care About the Metaverse Economy? Who Should Read This Book How We Structured the Book Part I Getting to Know the Metaverse and Metaverse Economy Chapter 1 A Primer on the Metaverse Terminology What Is the Metaverse? Putting the Metaverse in Historical Context A Universe in the Palm of Your Hand Interoperability Is Key to the Metaverse’s Future Chapter 2 What Is the Metaverse Economy? How Does Currency Work in the Metaverse? Entering and Advancing in the Metaverse Tokenomics The Rise of Community Commerce Power to the Player: Decentralized Governance V ix xi xiii xvi xvii 1 3 4 8 15 17 18 25 29 31 35 43 45 y¡ Contents -.ЙУЛ Я. · ֊. Four Key NFT Distribution Channels NFT-Based Metaverse Revenue Model Extra Guidance from the Authors Part II 46 49 62 Building a Strategy for the Metaverse Economy 65 Chapter 3 Building a Business Case for the Metaverse 67 Business Challenges 67 Is the Metaverse a Blip or a Trend? 72 The NFT Market Statistics 72 Key Value Propositions of the Metaverse Economy for Brands 75 Timing Is Everything 81 Crossing the Chasm of Metaverse Adoption 83 The Business Impact of Web 3.0 Technology 84 Extra Guidance from the Authors 88 Chapter 4 Meet the Metaverse Consumers 91 Demographics 91 The Three Flavors of User Engagement 96 Metaverse Mindsets 100 Importance of Avatars to the Metaverse and Digital Identity 110 Extra Guidance from the Authors 113 Chapter 5 New Business Opportunities in the Metaverse 115 Metaverse Business and Job Concepts Metaverse Metrics Extra Guidance from the Authors 116 124 129 Contents Chapter 6 Key Segments of NFT Commercialization Marketplaces (Fan) Token Offerings Fantasy Games and Collectibles Metaverse dApps Other Avenues to Explore Extra Guidance from the Authors Part III vii 131 132 136 138 140 146 151 Metaverse Product Development, Action Framework, and Future Perspectives 153 Chapter 7 NFT Deep Dive What Is an NFT? Types of NFTs How Do NFTs Fit in the Metaverse Economy? Key Considerations for NFT Design and Purpose Extra Guidance from the Authors 155 156 157 Chapter 8 Putting Together an Action Plan Discover Learn Build a Case Connect to the Community Get IP into the Metaverse Prepare for Tomorrow Extra Guidance from the Authors 183 185 186 188 190 192 194 195 Chapter 9 Perspectives on Tomorrow’s Metaverse Grow with the Community Plug into the Technology Trifecta 197 197 199 158 165 180 v¡¡¡ Contents ·-: ■՛’ í·, .-- ՜՛г ՚ -՛ ^’՚ Л’ІН№^ Ж№іМ» Юи МѴИФ(\|ІЖ«ММ4ІГ4МЮМѴ ѴШММаММИв^ Experience Is King Make the Right Play in theEconomy Final Guidance fromthe Authors Go Boldly 201 204 220 223 About Upland 225 References 227 Acknowledgments 233 About the Authors 237 Index 241
any_adam_object	1
author	Hackl, Cathy Lueth, Dirk Di Bartolo, Tommaso
author2	Arkontaky, John
author2_role	edt
author2_variant	j a ja
author_facet	Hackl, Cathy Lueth, Dirk Di Bartolo, Tommaso Arkontaky, John
author_role	aut aut aut
author_sort	Hackl, Cathy
author_variant	c h ch d l dl b t d bt btd
building	Verbundindex
bvnumber	BV048598320
classification_rvk	QP 650
ctrlnum	(OCoLC)1350915559 (DE-599)BVBBV048598320
discipline	Wirtschaftswissenschaften
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01975nam a2200445 c 4500</leader><controlfield tag="001">BV048598320</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20230706 </controlfield><controlfield tag="007">t\|</controlfield><controlfield tag="008">221207s2022 xx a\|\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119898993</subfield><subfield code="9">978-1-119-89899-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1350915559</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV048598320</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-739</subfield><subfield code="a">DE-573</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hackl, Cathy</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Navigating the metaverse</subfield><subfield code="b">a guide to limitless possibilities in a web 3.0 world</subfield><subfield code="c">Cathy Hackl, Dirk Lueth, Tommaso Di Bartolo ; edited by John Arkontaky ; foreword by Yat Siu (chairman of the board, Animoca Brands board member, Upland)</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, New Jersey</subfield><subfield code="b">Wiley</subfield><subfield code="c">[2022]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2022</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xxi, 250 Seiten</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Metaversum</subfield><subfield code="0">(DE-588)126084787X</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Virtuelle Realität</subfield><subfield code="0">(DE-588)4399931-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Metaversum</subfield><subfield code="0">(DE-588)126084787X</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Virtuelle Realität</subfield><subfield code="0">(DE-588)4399931-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Lueth, Dirk</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Di Bartolo, Tommaso</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Arkontaky, John</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Siu, Yat</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, PDF</subfield><subfield code="z">978-1-119-89900-6</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, EPUB</subfield><subfield code="z">978-1-119-89901-3</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Passau - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033973912&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-033973912</subfield></datafield></record></collection>
id	DE-604.BV048598320
illustrated	Illustrated
indexdate	2024-12-20T19:49:36Z
institution	BVB
isbn	9781119898993
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-033973912
oclc_num	1350915559
open_access_boolean
owner	DE-739 DE-573
owner_facet	DE-739 DE-573
physical	xxi, 250 Seiten Illustrationen
publishDate	2022
publishDateSearch	2022
publishDateSort	2022
publisher	Wiley
record_format	marc
spellingShingle	Hackl, Cathy Lueth, Dirk Di Bartolo, Tommaso Navigating the metaverse a guide to limitless possibilities in a web 3.0 world Electronic Commerce (DE-588)4592128-3 gnd Metaversum (DE-588)126084787X gnd Virtuelle Realität (DE-588)4399931-1 gnd
subject_GND	(DE-588)4592128-3 (DE-588)126084787X (DE-588)4399931-1
title	Navigating the metaverse a guide to limitless possibilities in a web 3.0 world
title_auth	Navigating the metaverse a guide to limitless possibilities in a web 3.0 world
title_exact_search	Navigating the metaverse a guide to limitless possibilities in a web 3.0 world
title_full	Navigating the metaverse a guide to limitless possibilities in a web 3.0 world Cathy Hackl, Dirk Lueth, Tommaso Di Bartolo ; edited by John Arkontaky ; foreword by Yat Siu (chairman of the board, Animoca Brands board member, Upland)
title_fullStr	Navigating the metaverse a guide to limitless possibilities in a web 3.0 world Cathy Hackl, Dirk Lueth, Tommaso Di Bartolo ; edited by John Arkontaky ; foreword by Yat Siu (chairman of the board, Animoca Brands board member, Upland)
title_full_unstemmed	Navigating the metaverse a guide to limitless possibilities in a web 3.0 world Cathy Hackl, Dirk Lueth, Tommaso Di Bartolo ; edited by John Arkontaky ; foreword by Yat Siu (chairman of the board, Animoca Brands board member, Upland)
title_short	Navigating the metaverse
title_sort	navigating the metaverse a guide to limitless possibilities in a web 3 0 world
title_sub	a guide to limitless possibilities in a web 3.0 world
topic	Electronic Commerce (DE-588)4592128-3 gnd Metaversum (DE-588)126084787X gnd Virtuelle Realität (DE-588)4399931-1 gnd
topic_facet	Electronic Commerce Metaversum Virtuelle Realität
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033973912&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT hacklcathy navigatingthemetaverseaguidetolimitlesspossibilitiesinaweb30world AT luethdirk navigatingthemetaverseaguidetolimitlesspossibilitiesinaweb30world AT dibartolotommaso navigatingthemetaverseaguidetolimitlesspossibilitiesinaweb30world AT arkontakyjohn navigatingthemetaverseaguidetolimitlesspossibilitiesinaweb30world AT siuyat navigatingthemetaverseaguidetolimitlesspossibilitiesinaweb30world

Availability

‌

Order via interlibrary loan Table of Contents