Verfügbarkeit: Measurement in marketing | Technische Universität München

Measurement in marketing:

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Bibliographische Detailangaben
Weitere beteiligte Personen:	Baumgartner, Hans (HerausgeberIn), Weijters, Bert (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Bingley, U.K. Emerald Publishing Limited 2022
Ausgabe:	First edition
Schriftenreihe:	Review of marketing research volume 19
Schlagwörter:	Leistungsmessung Messbarkeit Marketingforschung Messung Marketing Marketing research Marketing audits Business & Economics ; Marketing ; Research Market research Aufsatzsammlung
Links:	https://ebookcentral.proquest.com/lib/uniregensburg-ebooks/detail.action?docID=7080245 https://doi.org/10.1108/S1548-6435202219 https://doi.org/10.1108/S1548-6435202219 https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435202219 https://doi.org/10.1108/S1548-6435202219
Umfang:	1 Online-Ressource (xix, 217 Seiten)
ISBN:	9781800436329 9781800436305
DOI:	10.1108/S1548-6435202219

Internformat

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Datensatz im Suchindex

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discipline	Wirtschaftswissenschaften
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genre_facet	Aufsatzsammlung
id	DE-604.BV048579083
illustrated	Not Illustrated
indexdate	2024-12-20T19:49:05Z
institution	BVB
isbn	9781800436329 9781800436305
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-033954998
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series	Review of marketing research
series2	Review of marketing research
spelling	Measurement in marketing edited by Hans Baumgartner (Pennsylvania State University, USA), Bert Weijters (Ghent University, Belgium) First edition Bingley, U.K. Emerald Publishing Limited 2022 © 2022 1 Online-Ressource (xix, 217 Seiten) txt rdacontent c rdamedia cr rdacarrier Review of marketing research volume 19 Leistungsmessung (DE-588)4167290-2 gnd rswk-swf Messbarkeit (DE-588)7531324-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Messung (DE-588)4038852-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing research Marketing audits Business & Economics ; Marketing ; Research Market research (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s Messung (DE-588)4038852-9 s Leistungsmessung (DE-588)4167290-2 s DE-604 Marketingforschung (DE-588)4200055-5 s Messbarkeit (DE-588)7531324-8 s Baumgartner, Hans (DE-588)171254775 edt Weijters, Bert (DE-588)1210204703 edt Erscheint auch als Druck-Ausgabe 978-1-80043-631-2 Review of marketing research volume 19 (DE-604)BV040271253 19 https://doi.org/10.1108/S1548-6435202219 Verlag URL des Erstveröffentlichers Volltext
spellingShingle	Measurement in marketing Review of marketing research Leistungsmessung (DE-588)4167290-2 gnd Messbarkeit (DE-588)7531324-8 gnd Marketingforschung (DE-588)4200055-5 gnd Messung (DE-588)4038852-9 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4167290-2 (DE-588)7531324-8 (DE-588)4200055-5 (DE-588)4038852-9 (DE-588)4037589-4 (DE-588)4143413-4
title	Measurement in marketing
title_auth	Measurement in marketing
title_exact_search	Measurement in marketing
title_full	Measurement in marketing edited by Hans Baumgartner (Pennsylvania State University, USA), Bert Weijters (Ghent University, Belgium)
title_fullStr	Measurement in marketing edited by Hans Baumgartner (Pennsylvania State University, USA), Bert Weijters (Ghent University, Belgium)
title_full_unstemmed	Measurement in marketing edited by Hans Baumgartner (Pennsylvania State University, USA), Bert Weijters (Ghent University, Belgium)
title_short	Measurement in marketing
title_sort	measurement in marketing
topic	Leistungsmessung (DE-588)4167290-2 gnd Messbarkeit (DE-588)7531324-8 gnd Marketingforschung (DE-588)4200055-5 gnd Messung (DE-588)4038852-9 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Leistungsmessung Messbarkeit Marketingforschung Messung Marketing Aufsatzsammlung
url	https://doi.org/10.1108/S1548-6435202219
volume_link	(DE-604)BV040271253
work_keys_str_mv	AT baumgartnerhans measurementinmarketing AT weijtersbert measurementinmarketing

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