Misleading Marketing Communication: Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour
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Datensatz im Suchindex
| DE-BY-TUM_katkey | 2697068 |
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| _version_ | 1821936502774431744 |
| any_adam_object | |
| author | Smith, Viktor Barratt, Daniel Møgelvang-Hansen, Peter Wedel Andersen, Alexander U. |
| author_GND | (DE-588)1095573853 (DE-588)170467171 |
| author_facet | Smith, Viktor Barratt, Daniel Møgelvang-Hansen, Peter Wedel Andersen, Alexander U. |
| author_role | aut aut aut aut |
| author_sort | Smith, Viktor |
| author_variant | v s vs d b db p m h pmh a a u w aau aauw |
| building | Verbundindex |
| bvnumber | BV048542351 |
| classification_rvk | QW 300 |
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| collection | ZDB-2-BUM |
| ctrlnum | (ZDB-2-BUM)9783031112065 (OCoLC)1350775012 (DE-599)BVBBV048542351 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-031-11206-5 |
| format | Electronic eBook |
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| id | DE-604.BV048542351 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:48:01Z |
| institution | BVB |
| isbn | 9783031112065 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033918873 |
| oclc_num | 1350775012 |
| open_access_boolean | |
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| physical | 1 Online-Ressource (XV, 164 Seiten) 38 Illustrationen |
| psigel | ZDB-2-BUM ZDB-2-BUM_2022 |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Palgrave Macmillan Springer International Publishing |
| record_format | marc |
| spellingShingle | Smith, Viktor Barratt, Daniel Møgelvang-Hansen, Peter Wedel Andersen, Alexander U. Misleading Marketing Communication Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour Marketing Irreführende Werbung (DE-588)4123448-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4123448-0 (DE-588)4062644-1 |
| title | Misleading Marketing Communication Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour |
| title_auth | Misleading Marketing Communication Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour |
| title_exact_search | Misleading Marketing Communication Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour |
| title_full | Misleading Marketing Communication Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour by Viktor Smith, Daniel Barratt, Peter Møgelvang-Hansen, Alexander U. Wedel Andersen |
| title_fullStr | Misleading Marketing Communication Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour by Viktor Smith, Daniel Barratt, Peter Møgelvang-Hansen, Alexander U. Wedel Andersen |
| title_full_unstemmed | Misleading Marketing Communication Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour by Viktor Smith, Daniel Barratt, Peter Møgelvang-Hansen, Alexander U. Wedel Andersen |
| title_short | Misleading Marketing Communication |
| title_sort | misleading marketing communication assessing the impact of potentially deceptive food labelling on consumer behaviour |
| title_sub | Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour |
| topic | Marketing Irreführende Werbung (DE-588)4123448-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Marketing Irreführende Werbung Verbraucherverhalten |
| url | https://doi.org/10.1007/978-3-031-11206-5 |
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