Big Data Analytics: Digital Marketing and Decision-Making
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Milton
Auerbach Publishers, Incorporated
2022
|
| Subjects: | |
| Links: | https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=7087466 |
| Physical Description: | 1 Online-Ressource (263 Seiten) |
| ISBN: | 9781000755619 |
Staff View
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| 505 | 8 | |a Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- List of Figures -- List of Tables -- Preface -- About the Editors -- Contributors -- Chapter 1: Marketing Mode and Survival of the Entrepreneurial Activities of Nascent Entrepreneurs -- Chapter 2: The Responsibility of Big Data Analytics in Organization Decision-Making -- Chapter 3: Decision-Making Model for Medical Diagnosis Based on Some New Interval Neutrosophic Hamacher Power Choquet Integral Operators -- Chapter 4: Prediction of Marketing by the Consumer Analytics -- Chapter 5: Web Analytics for Digital Marketing -- Chapter 6: Smart Retailing: A Novel Approach for Retailing Business -- Chapter 7: Leveraging Web Analytics for Optimizing Digital Marketing Strategies -- Chapter 8: Smart Retailing in Digital Business -- Chapter 9: Business Analytics and Performance Management in India -- Chapter 10: Parameterized Fuzzy Measures Decision-Making Model Based on Preference Leveled Evaluation Functions for Best Signal Detection in Smart Antenna -- Index | |
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| contents | Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- List of Figures -- List of Tables -- Preface -- About the Editors -- Contributors -- Chapter 1: Marketing Mode and Survival of the Entrepreneurial Activities of Nascent Entrepreneurs -- Chapter 2: The Responsibility of Big Data Analytics in Organization Decision-Making -- Chapter 3: Decision-Making Model for Medical Diagnosis Based on Some New Interval Neutrosophic Hamacher Power Choquet Integral Operators -- Chapter 4: Prediction of Marketing by the Consumer Analytics -- Chapter 5: Web Analytics for Digital Marketing -- Chapter 6: Smart Retailing: A Novel Approach for Retailing Business -- Chapter 7: Leveraging Web Analytics for Optimizing Digital Marketing Strategies -- Chapter 8: Smart Retailing in Digital Business -- Chapter 9: Business Analytics and Performance Management in India -- Chapter 10: Parameterized Fuzzy Measures Decision-Making Model Based on Preference Leveled Evaluation Functions for Best Signal Detection in Smart Antenna -- Index |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| indexdate | 2024-12-20T19:47:28Z |
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| isbn | 9781000755619 |
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| spelling | Chaudhary, Kiran Verfasser aut Big Data Analytics Digital Marketing and Decision-Making Milton Auerbach Publishers, Incorporated 2022 ©2023 1 Online-Ressource (263 Seiten) txt rdacontent c rdamedia cr rdacarrier Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- List of Figures -- List of Tables -- Preface -- About the Editors -- Contributors -- Chapter 1: Marketing Mode and Survival of the Entrepreneurial Activities of Nascent Entrepreneurs -- Chapter 2: The Responsibility of Big Data Analytics in Organization Decision-Making -- Chapter 3: Decision-Making Model for Medical Diagnosis Based on Some New Interval Neutrosophic Hamacher Power Choquet Integral Operators -- Chapter 4: Prediction of Marketing by the Consumer Analytics -- Chapter 5: Web Analytics for Digital Marketing -- Chapter 6: Smart Retailing: A Novel Approach for Retailing Business -- Chapter 7: Leveraging Web Analytics for Optimizing Digital Marketing Strategies -- Chapter 8: Smart Retailing in Digital Business -- Chapter 9: Business Analytics and Performance Management in India -- Chapter 10: Parameterized Fuzzy Measures Decision-Making Model Based on Preference Leveled Evaluation Functions for Best Signal Detection in Smart Antenna -- Index Big Data (DE-588)4802620-7 gnd rswk-swf Entscheidungsfindung (DE-588)4113446-1 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Electronic books (DE-588)4143413-4 Aufsatzsammlung gnd-content Entscheidungsfindung (DE-588)4113446-1 s Big Data (DE-588)4802620-7 s Online-Marketing (DE-588)7706419-7 s DE-604 Alam, Mansaf Sonstige oth Erscheint auch als Druck-Ausgabe Chaudhary, Kiran Big Data Analytics Milton : Auerbach Publishers, Incorporated,c2022 9781032310305 |
| spellingShingle | Chaudhary, Kiran Big Data Analytics Digital Marketing and Decision-Making Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- List of Figures -- List of Tables -- Preface -- About the Editors -- Contributors -- Chapter 1: Marketing Mode and Survival of the Entrepreneurial Activities of Nascent Entrepreneurs -- Chapter 2: The Responsibility of Big Data Analytics in Organization Decision-Making -- Chapter 3: Decision-Making Model for Medical Diagnosis Based on Some New Interval Neutrosophic Hamacher Power Choquet Integral Operators -- Chapter 4: Prediction of Marketing by the Consumer Analytics -- Chapter 5: Web Analytics for Digital Marketing -- Chapter 6: Smart Retailing: A Novel Approach for Retailing Business -- Chapter 7: Leveraging Web Analytics for Optimizing Digital Marketing Strategies -- Chapter 8: Smart Retailing in Digital Business -- Chapter 9: Business Analytics and Performance Management in India -- Chapter 10: Parameterized Fuzzy Measures Decision-Making Model Based on Preference Leveled Evaluation Functions for Best Signal Detection in Smart Antenna -- Index Big Data (DE-588)4802620-7 gnd Entscheidungsfindung (DE-588)4113446-1 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)4802620-7 (DE-588)4113446-1 (DE-588)7706419-7 (DE-588)4143413-4 |
| title | Big Data Analytics Digital Marketing and Decision-Making |
| title_auth | Big Data Analytics Digital Marketing and Decision-Making |
| title_exact_search | Big Data Analytics Digital Marketing and Decision-Making |
| title_full | Big Data Analytics Digital Marketing and Decision-Making |
| title_fullStr | Big Data Analytics Digital Marketing and Decision-Making |
| title_full_unstemmed | Big Data Analytics Digital Marketing and Decision-Making |
| title_short | Big Data Analytics |
| title_sort | big data analytics digital marketing and decision making |
| title_sub | Digital Marketing and Decision-Making |
| topic | Big Data (DE-588)4802620-7 gnd Entscheidungsfindung (DE-588)4113446-1 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Big Data Entscheidungsfindung Online-Marketing Aufsatzsammlung |
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