Marketing: Theorie und Praxis
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653 | |a Kaufprozess | ||
653 | |a Kaufentscheidung | ||
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653 | |a Marketingstrategie | ||
653 | |a Marketingkontrolle | ||
653 | |a Marketinginstrumente | ||
653 | |a Marketingmix | ||
653 | |a Marketing-Mix | ||
653 | |a Markenpolitik | ||
653 | |a Preispolitik | ||
653 | |a Kommunikationspolitik | ||
653 | |a Produktprogramm | ||
653 | |a Produktverpackung | ||
653 | |a Produktservice | ||
653 | |a Distributionspolitik | ||
653 | |a Distribution | ||
653 | |a Handel | ||
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Datensatz im Suchindex
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any_adam_object | |
author | Fröhlich, Elisabeth Lord, Sascha Steinbiß, Kristina Weber, Torsten |
author_GND | (DE-588)116830190 (DE-588)1159662509 (DE-588)1027952143 (DE-588)139392521 |
author_facet | Fröhlich, Elisabeth Lord, Sascha Steinbiß, Kristina Weber, Torsten |
author_role | aut aut aut aut |
author_sort | Fröhlich, Elisabeth |
author_variant | e f ef s l sl k s ks t w tw |
building | Verbundindex |
bvnumber | BV048518705 |
classification_rvk | QP 600 |
collection | ZDB-41-UTB ZDB-41-UTBA |
ctrlnum | (OCoLC)1349541267 (DE-599)BVBBV048518705 |
discipline | Wirtschaftswissenschaften |
edition | 2., überarbeitete und erweiterte Auflage |
format | Electronic eBook |
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genre | (DE-588)4123623-3 Lehrbuch gnd-content |
genre_facet | Lehrbuch |
id | DE-604.BV048518705 |
illustrated | Not Illustrated |
indexdate | 2024-12-20T19:47:20Z |
institution | BVB |
institution_GND | (DE-588)5161273-2 (DE-588)106537268X |
isbn | 9783838557953 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033895629 |
oclc_num | 1349541267 |
open_access_boolean | |
owner | DE-861 DE-573 DE-384 DE-739 DE-706 DE-150 DE-860 DE-92 DE-B1533 DE-1052 DE-Aug4 DE-824 DE-M483 DE-1949 DE-1046 DE-1047 DE-29 DE-1043 DE-523 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-858 DE-M347 DE-898 DE-BY-UBR DE-19 DE-BY-UBM |
owner_facet | DE-861 DE-573 DE-384 DE-739 DE-706 DE-150 DE-860 DE-92 DE-B1533 DE-1052 DE-Aug4 DE-824 DE-M483 DE-1949 DE-1046 DE-1047 DE-29 DE-1043 DE-523 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-858 DE-M347 DE-898 DE-BY-UBR DE-19 DE-BY-UBM |
physical | 1 Online-Ressource (238 Seiten) |
psigel | ZDB-41-UTB ZDB-41-UTBA ZDB-41-UTB FCO_PDA_UTB ZDB-41-UTB FHM_PDA_UTB ZDB-41-UTBA ZDB-41-UTBA22 ZDB-41-UTB UBM_Einzelkauf_2023 ZDB-41-UTB UER_PDA_UTB |
publishDate | 2022 |
publishDateSearch | 2022 |
publishDateSort | 2022 |
publisher | UTB |
record_format | marc |
spelling | Fröhlich, Elisabeth Verfasser (DE-588)116830190 aut Marketing Theorie und Praxis Elisabeth Fröhlich, Sascha Lord, Kristina Steinbiß, Torsten Weber 2., überarbeitete und erweiterte Auflage Konstanz UTB 2022 1 Online-Ressource (238 Seiten) txt rdacontent c rdamedia cr rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marketing Werbung Marketingtheorie Marketingpraxis Marketingmanagement Konsumenten Konsumentenverhalten SR-Modell SOR-Modell Kaufprozess Kaufentscheidung Marketingplanung Marketingstrategie Marketingkontrolle Marketinginstrumente Marketingmix Marketing-Mix Markenpolitik Preispolitik Kommunikationspolitik Produktprogramm Produktverpackung Produktservice Distributionspolitik Distribution Handel Produktgestaltung crossmediales Marketing Konditionspolitik (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s DE-604 Lord, Sascha Verfasser (DE-588)1159662509 aut Steinbiß, Kristina Verfasser (DE-588)1027952143 aut Weber, Torsten Verfasser (DE-588)139392521 aut Uni-Taschenbücher GmbH (DE-588)5161273-2 pbl UVK Verlagsgesellschaft mbH (DE-588)106537268X pbl Erscheint auch als Druck-Ausgabe 978-3-8252-5795-8 Vorangegangen ist 9783825249908 https://elibrary.utb.de/doi/book/10.36198/9783838557953 Verlag URL des Erstveröffentlichers Volltext 1\p vlb 20211210 DE-101 https://d-nb.info/provenance/plan#vlb |
spellingShingle | Fröhlich, Elisabeth Lord, Sascha Steinbiß, Kristina Weber, Torsten Marketing Theorie und Praxis Marketing (DE-588)4037589-4 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4123623-3 |
title | Marketing Theorie und Praxis |
title_auth | Marketing Theorie und Praxis |
title_exact_search | Marketing Theorie und Praxis |
title_full | Marketing Theorie und Praxis Elisabeth Fröhlich, Sascha Lord, Kristina Steinbiß, Torsten Weber |
title_fullStr | Marketing Theorie und Praxis Elisabeth Fröhlich, Sascha Lord, Kristina Steinbiß, Torsten Weber |
title_full_unstemmed | Marketing Theorie und Praxis Elisabeth Fröhlich, Sascha Lord, Kristina Steinbiß, Torsten Weber |
title_short | Marketing |
title_sort | marketing theorie und praxis |
title_sub | Theorie und Praxis |
topic | Marketing (DE-588)4037589-4 gnd |
topic_facet | Marketing Lehrbuch |
url | https://elibrary.utb.de/doi/book/10.36198/9783838557953 |
work_keys_str_mv | AT frohlichelisabeth marketingtheorieundpraxis AT lordsascha marketingtheorieundpraxis AT steinbißkristina marketingtheorieundpraxis AT webertorsten marketingtheorieundpraxis AT unitaschenbuchergmbh marketingtheorieundpraxis AT uvkverlagsgesellschaftmbh marketingtheorieundpraxis |