Verfügbarkeit: Social Media Monetization | Technische Universität München

Social Media Monetization: Platforms, Strategic Models and Critical Success Factors

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Bibliographische Detailangaben
Beteiligte Personen:	Martínez-López, Francisco J. (VerfasserIn), Li, Yangchun (VerfasserIn), Young, Susan M. (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Cham Springer 2022 Cham Springer International Publishing
Schriftenreihe:	Future of Business and Finance
Schlagwörter:	Marketing Social Media Consumer Behavior Social media Consumer behavior Einnahmen Gewinn
Links:	https://doi.org/10.1007/978-3-031-14575-9 https://doi.org/10.1007/978-3-031-14575-9 https://doi.org/10.1007/978-3-031-14575-9 https://doi.org/10.1007/978-3-031-14575-9 https://doi.org/10.1007/978-3-031-14575-9 https://doi.org/10.1007/978-3-031-14575-9 https://doi.org/10.1007/978-3-031-14575-9 https://doi.org/10.1007/978-3-031-14575-9 https://doi.org/10.1007/978-3-031-14575-9 https://doi.org/10.1007/978-3-031-14575-9 https://doi.org/10.1007/978-3-031-14575-9 https://doi.org/10.1007/978-3-031-14575-9 https://doi.org/10.1007/978-3-031-14575-9 https://doi.org/10.1007/978-3-031-14575-9 https://doi.org/10.1007/978-3-031-14575-9 https://doi.org/10.1007/978-3-031-14575-9 https://doi.org/10.1007/978-3-031-14575-9 https://doi.org/10.1007/978-3-031-14575-9 https://doi.org/10.1007/978-3-031-14575-9 https://doi.org/10.1007/978-3-031-14575-9 https://doi.org/10.1007/978-3-031-14575-9 https://doi.org/10.1007/978-3-031-14575-9 https://doi.org/10.1007/978-3-031-14575-9 https://doi.org/10.1007/978-3-031-14575-9 https://doi.org/10.1007/978-3-031-14575-9 https://doi.org/10.1007/978-3-031-14575-9 https://doi.org/10.1007/978-3-031-14575-9
Umfang:	1 Online-Ressource (XI, 243 Seiten) 9 Illustrationen
ISBN:	9783031145759
ISSN:	2662-2475
DOI:	10.1007/978-3-031-14575-9

Internformat

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id	DE-604.BV048496627
illustrated	Illustrated
indexdate	2024-12-20T19:46:39Z
institution	BVB
isbn	9783031145759
issn	2662-2475
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-033873982
oclc_num	1347212369
open_access_boolean
owner	DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-11
owner_facet	DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-11
physical	1 Online-Ressource (XI, 243 Seiten) 9 Illustrationen
psigel	ZDB-2-BUM ZDB-2-BUM_2022
publishDate	2022
publishDateSearch	2022
publishDateSort	2022
publisher	Springer Springer International Publishing
record_format	marc
series2	Future of Business and Finance
spellingShingle	Martínez-López, Francisco J. Li, Yangchun Young, Susan M. Social Media Monetization Platforms, Strategic Models and Critical Success Factors Marketing Social Media Consumer Behavior Social media Consumer behavior Einnahmen (DE-588)4151359-9 gnd Social Media (DE-588)4639271-3 gnd Gewinn (DE-588)4020903-9 gnd
subject_GND	(DE-588)4151359-9 (DE-588)4639271-3 (DE-588)4020903-9
title	Social Media Monetization Platforms, Strategic Models and Critical Success Factors
title_auth	Social Media Monetization Platforms, Strategic Models and Critical Success Factors
title_exact_search	Social Media Monetization Platforms, Strategic Models and Critical Success Factors
title_full	Social Media Monetization Platforms, Strategic Models and Critical Success Factors by Francisco J. Martínez-López, Yangchun Li, Susan M. Young
title_fullStr	Social Media Monetization Platforms, Strategic Models and Critical Success Factors by Francisco J. Martínez-López, Yangchun Li, Susan M. Young
title_full_unstemmed	Social Media Monetization Platforms, Strategic Models and Critical Success Factors by Francisco J. Martínez-López, Yangchun Li, Susan M. Young
title_short	Social Media Monetization
title_sort	social media monetization platforms strategic models and critical success factors
title_sub	Platforms, Strategic Models and Critical Success Factors
topic	Marketing Social Media Consumer Behavior Social media Consumer behavior Einnahmen (DE-588)4151359-9 gnd Social Media (DE-588)4639271-3 gnd Gewinn (DE-588)4020903-9 gnd
topic_facet	Marketing Social Media Consumer Behavior Social media Consumer behavior Einnahmen Gewinn
url	https://doi.org/10.1007/978-3-031-14575-9
work_keys_str_mv	AT martinezlopezfranciscoj socialmediamonetizationplatformsstrategicmodelsandcriticalsuccessfactors AT liyangchun socialmediamonetizationplatformsstrategicmodelsandcriticalsuccessfactors AT youngsusanm socialmediamonetizationplatformsstrategicmodelsandcriticalsuccessfactors

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