Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London
WH Allen
2020
|
| Schlagwörter: | |
| Abstract: | We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we arent, and we dont. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence peoples choices you have to bypass reason. The best ideas dont make rational sense: they make you feel more than they make you think. Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists. The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational |
| Umfang: | xi, 371 Seiten Illustrationen 22 cm |
| ISBN: | 9780753556528 0753556529 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV048491294 | ||
| 003 | DE-604 | ||
| 005 | 20221017 | ||
| 007 | t| | ||
| 008 | 220929s2020 xx a||| b||| 00||| eng d | ||
| 020 | |a 9780753556528 |9 978-0-7535-5652-8 | ||
| 020 | |a 0753556529 |9 0753556529 | ||
| 035 | |a (OCoLC)1349537104 | ||
| 035 | |a (DE-599)BVBBV048491294 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-B170 | ||
| 100 | 1 | |a Sutherland, Rory |d ca. 20. Jh. |e Verfasser |0 (DE-588)1251904718 |4 aut | |
| 245 | 1 | 0 | |a Alchemy |b the magic of original thinking in a world of mind-numbing conformity |c Rory Sutherland |
| 264 | 1 | |a London |b WH Allen |c 2020 | |
| 300 | |a xi, 371 Seiten |b Illustrationen |c 22 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 520 | 3 | |a We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we arent, and we dont. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence peoples choices you have to bypass reason. The best ideas dont make rational sense: they make you feel more than they make you think. Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists. The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational | |
| 650 | 0 | 7 | |a Werbepsychologie |0 (DE-588)4140889-5 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Advertising / Psychological aspects | |
| 653 | 0 | |a Marketing / Psychological aspects | |
| 653 | 0 | |a Business | |
| 653 | 0 | |a Publicité / Aspect psychologique | |
| 653 | 0 | |a Marketing / Aspect psychologique | |
| 653 | 0 | |a Affaires | |
| 653 | 0 | |a Advertising / Psychological aspects | |
| 653 | 0 | |a Business | |
| 653 | 0 | |a Marketing / Psychological aspects | |
| 689 | 0 | 0 | |a Werbepsychologie |0 (DE-588)4140889-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-033868758 | |
Datensatz im Suchindex
| _version_ | 1818989941611298816 |
|---|---|
| any_adam_object | |
| author | Sutherland, Rory ca. 20. Jh |
| author_GND | (DE-588)1251904718 |
| author_facet | Sutherland, Rory ca. 20. Jh |
| author_role | aut |
| author_sort | Sutherland, Rory ca. 20. Jh |
| author_variant | r s rs |
| building | Verbundindex |
| bvnumber | BV048491294 |
| ctrlnum | (OCoLC)1349537104 (DE-599)BVBBV048491294 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02415nam a2200421 c 4500</leader><controlfield tag="001">BV048491294</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20221017 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">220929s2020 xx a||| b||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780753556528</subfield><subfield code="9">978-0-7535-5652-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0753556529</subfield><subfield code="9">0753556529</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1349537104</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV048491294</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-B170</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Sutherland, Rory</subfield><subfield code="d">ca. 20. Jh.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1251904718</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Alchemy</subfield><subfield code="b">the magic of original thinking in a world of mind-numbing conformity</subfield><subfield code="c">Rory Sutherland</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">WH Allen</subfield><subfield code="c">2020</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xi, 371 Seiten</subfield><subfield code="b">Illustrationen</subfield><subfield code="c">22 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we arent, and we dont. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence peoples choices you have to bypass reason. The best ideas dont make rational sense: they make you feel more than they make you think. Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists. The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbepsychologie</subfield><subfield code="0">(DE-588)4140889-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Advertising / Psychological aspects</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Marketing / Psychological aspects</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Business</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Publicité / Aspect psychologique</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Marketing / Aspect psychologique</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Affaires</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Advertising / Psychological aspects</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Business</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Marketing / Psychological aspects</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbepsychologie</subfield><subfield code="0">(DE-588)4140889-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-033868758</subfield></datafield></record></collection> |
| id | DE-604.BV048491294 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:46:29Z |
| institution | BVB |
| isbn | 9780753556528 0753556529 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033868758 |
| oclc_num | 1349537104 |
| open_access_boolean | |
| owner | DE-B170 |
| owner_facet | DE-B170 |
| physical | xi, 371 Seiten Illustrationen 22 cm |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | WH Allen |
| record_format | marc |
| spelling | Sutherland, Rory ca. 20. Jh. Verfasser (DE-588)1251904718 aut Alchemy the magic of original thinking in a world of mind-numbing conformity Rory Sutherland London WH Allen 2020 xi, 371 Seiten Illustrationen 22 cm txt rdacontent n rdamedia nc rdacarrier We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we arent, and we dont. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence peoples choices you have to bypass reason. The best ideas dont make rational sense: they make you feel more than they make you think. Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists. The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Advertising / Psychological aspects Marketing / Psychological aspects Business Publicité / Aspect psychologique Marketing / Aspect psychologique Affaires Werbepsychologie (DE-588)4140889-5 s DE-604 |
| spellingShingle | Sutherland, Rory ca. 20. Jh Alchemy the magic of original thinking in a world of mind-numbing conformity Werbepsychologie (DE-588)4140889-5 gnd |
| subject_GND | (DE-588)4140889-5 |
| title | Alchemy the magic of original thinking in a world of mind-numbing conformity |
| title_auth | Alchemy the magic of original thinking in a world of mind-numbing conformity |
| title_exact_search | Alchemy the magic of original thinking in a world of mind-numbing conformity |
| title_full | Alchemy the magic of original thinking in a world of mind-numbing conformity Rory Sutherland |
| title_fullStr | Alchemy the magic of original thinking in a world of mind-numbing conformity Rory Sutherland |
| title_full_unstemmed | Alchemy the magic of original thinking in a world of mind-numbing conformity Rory Sutherland |
| title_short | Alchemy |
| title_sort | alchemy the magic of original thinking in a world of mind numbing conformity |
| title_sub | the magic of original thinking in a world of mind-numbing conformity |
| topic | Werbepsychologie (DE-588)4140889-5 gnd |
| topic_facet | Werbepsychologie |
| work_keys_str_mv | AT sutherlandrory alchemythemagicoforiginalthinkinginaworldofmindnumbingconformity |