Internformat: Marketing fashion | Technische Universität München

Marketing fashion: a global perspective

This text presents marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. It covers classic marketing theories and practices as they relate to design, topics such as market segmentation and market research and contemporary issues such as...

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Bibliographische Detailangaben
Beteiligte Personen:	Rath, Patricia Mink (VerfasserIn), Petrizzi, Richard (VerfasserIn), Gill, Penny (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	[New York] Fairchild Books 2016
Schlagwörter:	Fashion merchandising Marketing Bekleidungsindustrie Einführung
Links:	https://doi.org/10.5040/9781501303869?locatt=label:secondary_bloomsburyFashionCentral https://doi.org/10.5040/9781501303869?locatt=label:secondary_bloomsburyFashionCentral
Zusammenfassung:	This text presents marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. It covers classic marketing theories and practices as they relate to design, topics such as market segmentation and market research and contemporary issues such as ethics and sustainability
Beschreibung:	Online-Ausgabe erschienen bei Bloomsbury Fashion Central: 2021
Umfang:	1 Online-Ressource (xxi, 504 Seiten) Illustrationen
ISBN:	9781501303869 9781609019297
DOI:	10.5040/9781501303869

Internformat

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Datensatz im Suchindex

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spelling	Rath, Patricia Mink (DE-588)1060927624 aut Marketing fashion a global perspective Patricia Mink Rath, Richard Petrizzi and Penny Gill [New York] Fairchild Books 2016 1 Online-Ressource (xxi, 504 Seiten) Illustrationen txt rdacontent sti rdacontent c rdamedia cr rdacarrier Online-Ausgabe erschienen bei Bloomsbury Fashion Central: 2021 This text presents marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. It covers classic marketing theories and practices as they relate to design, topics such as market segmentation and market research and contemporary issues such as ethics and sustainability Fashion merchandising Marketing (DE-588)4037589-4 gnd rswk-swf Bekleidungsindustrie (DE-588)4005382-9 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Bekleidungsindustrie (DE-588)4005382-9 s Marketing (DE-588)4037589-4 s DE-604 Petrizzi, Richard aut Gill, Penny aut Erscheint auch als Druck-Ausgabe, Paperback 978-1-6090-1078-2 https://doi.org/10.5040/9781501303869?locatt=label:secondary_bloomsburyFashionCentral Verlag URL des Erstveröffentlichers Volltext
spellingShingle	Rath, Patricia Mink Petrizzi, Richard Gill, Penny Marketing fashion a global perspective Fashion merchandising Marketing (DE-588)4037589-4 gnd Bekleidungsindustrie (DE-588)4005382-9 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4005382-9 (DE-588)4151278-9
title	Marketing fashion a global perspective
title_auth	Marketing fashion a global perspective
title_exact_search	Marketing fashion a global perspective
title_full	Marketing fashion a global perspective Patricia Mink Rath, Richard Petrizzi and Penny Gill
title_fullStr	Marketing fashion a global perspective Patricia Mink Rath, Richard Petrizzi and Penny Gill
title_full_unstemmed	Marketing fashion a global perspective Patricia Mink Rath, Richard Petrizzi and Penny Gill
title_short	Marketing fashion
title_sort	marketing fashion a global perspective
title_sub	a global perspective
topic	Fashion merchandising Marketing (DE-588)4037589-4 gnd Bekleidungsindustrie (DE-588)4005382-9 gnd
topic_facet	Fashion merchandising Marketing Bekleidungsindustrie Einführung
url	https://doi.org/10.5040/9781501303869?locatt=label:secondary_bloomsburyFashionCentral
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