Verfügbarkeit: Big data | Technische Universität München

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Bibliographische Detailangaben
Weitere beteiligte Personen:	Amandeep Singh 1982- (HerausgeberIn), Bansal, Rohit 1982- (HerausgeberIn), Sharma, Sandhir 1974- (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Berlin ; Boston De Gruyter [2022]
Schlagwörter:	Online-Marketing Big Data Aufsatzsammlung
Links:	https://doi.org/10.1515/9783110733716 https://doi.org/10.1515/9783110733716 https://doi.org/10.1515/9783110733716 https://doi.org/10.1515/9783110733716 https://doi.org/10.1515/9783110733716 https://ebookcentral.proquest.com/lib/th-deggendorf/detail.action?docID=7084394 https://doi.org/10.1515/9783110733716?locatt=mode:legacy https://doi.org/10.1515/9783110733716 https://doi.org/10.1515/9783110733716 https://doi.org/10.1515/9783110733716 https://doi.org/10.1515/9783110733716 https://doi.org/10.1515/9783110733716 https://doi.org/10.1515/9783110733716 https://doi.org/10.1515/9783110733716 https://doi.org/10.1515/9783110733716 https://doi.org/10.1515/9783110733716
Zusammenfassung:	Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.
Umfang:	1 Online-Ressource (X, 244 Seiten) Illustrationen
ISBN:	9783110733716 9783110733785
DOI:	10.1515/9783110733716

Internformat

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spellingShingle	Big data a road map for successful digital marketing Online-Marketing (DE-588)7706419-7 gnd Big Data (DE-588)4802620-7 gnd
subject_GND	(DE-588)7706419-7 (DE-588)4802620-7 (DE-588)4143413-4
title	Big data a road map for successful digital marketing
title_auth	Big data a road map for successful digital marketing
title_exact_search	Big data a road map for successful digital marketing
title_full	Big data a road map for successful digital marketing edited by Amandeep Singh, Rohit Bansal and Sandhir Sharma
title_fullStr	Big data a road map for successful digital marketing edited by Amandeep Singh, Rohit Bansal and Sandhir Sharma
title_full_unstemmed	Big data a road map for successful digital marketing edited by Amandeep Singh, Rohit Bansal and Sandhir Sharma
title_short	Big data
title_sort	big data a road map for successful digital marketing
title_sub	a road map for successful digital marketing
topic	Online-Marketing (DE-588)7706419-7 gnd Big Data (DE-588)4802620-7 gnd
topic_facet	Online-Marketing Big Data Aufsatzsammlung
url	https://doi.org/10.1515/9783110733716
work_keys_str_mv	AT amandeepsingh bigdataaroadmapforsuccessfuldigitalmarketing AT bansalrohit bigdataaroadmapforsuccessfuldigitalmarketing AT sharmasandhir bigdataaroadmapforsuccessfuldigitalmarketing

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